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Book REview: The Pleasure of Finding Things Out

Richard Feynman was a very special person. He was there for the Manhattan Project to see the creation of the atomic bomb. Later, he won a Nobel Prize for demonstrating that antiparticles are particles travelling backwards in time. He was also a gifted teacher, with an uncanny ability to make the complex simple. Above all, Richard Feynman taught us that a good scientist dispenses wisdom in addition to knowledge.

After Feynman’s death in 1988, The Pleasure of Finding Things Out collected various interviews and essays throughout Feynman’s life. Years after they were originally written, they still sparkle – able to quench curiosity like water quenches thirst on a hot day. Consider some examples.

In one interview Feynman recalls a discussion with his cousin who was struggling with algebra. When Feynman volunteers that x=4 solves the equation 2x + 7 =15, his cousin tells him that the answer may be right, but you cannot solve the problem with arithmetic, only algebra: “They had invented a set of rules which if you followed them without thinking could produce the answer: subtract 7 from both sides, if you have a multiplier divide both sides by the multiplier and so on, and a series of steps by which you could get the answer if you didn’t understand what you were trying to do.”

When speaking about the role of scientists in the world, Feynman resists the urge to talk about the wonderful accomplishments of modern science and instead dwells on its limits, saying,

What then is the meaning of the whole world? We do not know what the meaning of existence is. We say, as the result of studying all of the views that we have had before, we find that we do not know the meaning of existence; but in saying that we do not know the meaning of existence, we have probably found the open channel – if we will allow only that, as we progress, we leave open opportunities for alternatives, that we do not become enthusiastic for the fact, the knowledge, the absolute truth, but remain always uncertain…To decide upon the answer is not scientific. In order to make progress, one must leave the door to the unknown ajar.

How many philosophers and religious would have approached such a fundamental question in such a clear way?

Or how about when he speaks to teachers on the question “What is science?” and he says, “I finally figured out a way to test whether you have taught a definition. Test it this way: You say, ‘Without using the new word which you have just learned, try to rephrase what you have just learned in your own language’…You cannot. So you learned nothing except the definition.”

More enlightening than hearing Feynman’s take on specific questions is learning how he saw the world – for example how he was able to solve the riddle of the cause of the Challenger explosion. Or in how questions that get answered cascade into new questions, for instance in how flowers evolved to attract insects and then reciprocally, how did the insects evolve to take advantage of the flower. The beauty is always present, but pulling back the curtain always enhances and never diminishes the beauty of the natural world.

We live in an age where the allure of science at times seems to slip, at least among young Americans. The charismatic figures of science, such as Carl Sagan, Neil Degrasse Tyson, and Feynman himself are now needed more than ever to excite our curiosity and reposition our intellects towards the right questions. The Pleasure of Finding Things Out will always remain a great wisdom book more than a great science book, teaching us how to think and marvelling at the joy that comes from discovery.

Once you’ve read it, wonderful clips of Feynman are available on YouTube. Watching Feynman talk in real life is even more beautiful than reading the musings of his brain on your own.

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Book Review: The Battle of Alamein: Turning Point

Anniversaries are useful if only because they prompt historians to reassess events, either in the light of new knowledge or from a different viewpoint. Coming three months before Stalingrad and being the last all-British/Commonwealth victory in the war, El Alamein is recognized as a true turning point of the Second World War. Last year, concurrent with the 60th anniversary of that battle, two accounts were published. Each represents a decidedly different perspective and method. Both are good at what they seek to accomplish.

“The Battle of Alamein: Turning Point, World War II” by John Bierman and Colin Smith, focuses on personal accounts and the perceptions of those who participated. In addition, these writers discuss in great detail the personalities and character of the leaders on both sides, emphasizing the extent to which these factors determined outcomes. “Alamein” by Jon Latimer does not provide the same immediacy in terms of individuals but emphasizes administrative, logistical, technical, and strategic factors. One book is more personal in its presentation of the campaign; the other is more technical.

From the beginning of their book, when a reunion of desert veterans is described, Bierman and Smith concentrate on personal stories. They describe experiences under fire but also tell stories about individuals on the periphery (such as Laszlo Almassy, the famous “English Patient”, and Anwar Sadat are two that come to mind) or events such as they attempt to create an espionage network in Cairo. (Artemis Cooper’s “Cairo in Wartime” is also useful for those interested in what was going on in that city from military, social, cultural, and political perspective).

Latimer also states his theme early on, and it is carried on throughout, and then brought to us again at the very end as an explicit part of the summary. To Latimer, Alamein was not just Montgomery’s victory but a victory of modern armaments. It was, in addition, a victory based on depriving the enemy of supply by the Royal Navy preventing supplies from getting to Rommel. Alamein was also a victory for the RAF for its efforts to provide ground support and interdict the enemy. Latimer’s narrative supports the case that overall the British victory was a triumph of administration: training, planning, logistics both in terms of what the British had and what the Germans didn’t have or didn’t do.

There is, in these books, a difference in the time period covered. Bierman and Smith present a full description of the North African campaigns well before the 2d Battle of Alamein, a period treated rather cursorily by Latimer. Latimer’s real story picks up with the fall of Tobruk in June and concentrates on the subsequent retreat and the battles of Alamein. His account describes preparations and execution, and then briefly covers events after Supercharge. Bierman and Smith provide a good and fairly detailed account of the North African campaigns during the two years preceding Alamein.

While Bierman and Smith provide a wider context in time, Latimer gives a wider context based on strategy: the how and why actions were taken as well as the larger technical and logistical considerations that made their influence felt during the battle. Both books describe the actions in Crete and Malta and their effect on the North African war. Bierman and Smith, however, shade it more heavily as a story involving individuals while technical and logistical aspects are more heavily emphasized in Latimer.

Latimer quotes Wavell’s comment on the infantryman’s skills being so hard to acquire and he tells you, at least in part, what that skill set comprises. He does give us some tactical detail, such as that, in most British night attacks, the battalion was arrayed on a two-company front with guide points on each battalion axis and each company axis. This is not a major item but it lets us visualize how troops were deployed for attack. In another place, he describes the Alamein barrage program as being divided into five phases, with varying rates of fire for 3.5 hours. This timed program was followed as needed by on-call fire support. While more details on the employment of artillery would have been useful, he makes the pre-battle barrage comprehensible in terms of what was done and how. Latimer also gives us samples of fieldcraft such as the use of a device called a “snail” to drip oil on truck tires to create a visible track for the following vehicles. These details provide a view of how things were done, particularly apt in a book that stresses technical and administrative advantages.

At the same time, there are details that, when pieced together, suddenly clarify issues. For example, Latimer tells us that the Germans thought of fuel in terms of “issues.” One issue was what was needed to move 100km. Rommel’s stated minimum requirement was 30 issues on hand although there were times when he had only 8. What Latimer is telling us is how Rommel’s force visualized space and support, and what they considered to be the minimal acceptable operating radius and how far below that goal they were. Rommel’s logistical constraints become more specific. Combine this last fact and its implications with the significant detail that 85% of Rommel’s motor transport was British in origin, thus making spares a problem.

By piecing together these facts you begin to better understand Rommel’s supply situation and with this in mind can appreciate the difficulties he faced even before encountering the enemy in the field. On the next level up, Latimer’s narrative of Malta and the toll the British took on Axis shipping in the Med explain how Rommel got into that problem in the first place and how his logistics difficulties were a result of British strategic planning and execution.

While Bierman and Smith do not provide that kind of information, they do describe the main participants. Their portraits of the personalities and histories of O’Connor, Wavell, Auchinleck, Alexander, Ritchie, Montgomery, and others are in-depth and balanced. From the other side, Rommel and his subordinates and their sometimes contentious relationships are subjected to the same detail and insight. What is more, there is an analysis of how these men did or did not work well together, or how they worked together despite substantial conflicts. One of the great strengths of this book is that to truly understand what happened, you must know something about the men who made decisions; this part of the story of the North African campaign is well covered here.

Maps are often at the heart of a campaign study and poorly done or too few maps will mar an otherwise account. In each book, the maps are very good and in each case, the maps reflect the style and focus of the book. In Bierman and Smith, the maps are detailed and make extensive use of call-out boxes to explain what happened as well as where and when. They tend to use pictorial representations of terrain or hachure marks to indicate elevation rather than standard topographical symbols. My favorite map in Bierman and Smith is at the end and shows the ebb and flow of the North African campaigns. Start and stop lines and a rolling scroll show the limits in time and space of each advance and retreat.

Latimer has 14 maps that range from the entire Mediterranean to specific battles. One feature on the maps depicting smaller scale actions in the presence of contour lines, other detailed topographical features, and lines of demarcation between units that aid understanding terrain and its effects. As one would expect from a more technically oriented account, the maps here use the standard military symbols rather than pictures.

So, which book is better? It really depends on what you are looking for. I am always more interested in “how it was done.” While I appreciate accounts that describe what it was like for individuals to be under fire, I always look for the bits of technical information, descriptions of tactics, descriptions of the elements of fieldcraft, and the other specific small pieces of information that give an idea of the thoughts and methods that existed and the limitations and potential of the combatants. Latimer had several such pieces and in greater profusion than Bierman and Smith. At the same time, Bierman and Smith’s insights into the personal relations among commanders and how that affected the conduct of the war as well as the description of the time leading up to Alamein receive excellent coverage. Bierman and Smith present the cost of this campaign and its effects on individuals more vividly than Latimer.

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Book Review: Gettysburg

In 1982, Dr. Richard Sauers compiled a bibliography of works written about the Battle of Gettysburg that listed over 2,800 titles. Since that date several hundred additional titles have been published on that pivotal battle. Rather unabashedly, Professor Richard Holmes, editor of Cassell’s Fields of Battle series, terms Bicheno’s Gettysburg (which happens to be a part of this series), “the best thing written on the subject to date.” With so many works written on Gettysburg, this certainly is a boastful claim.

To paraphrase Charles Dickens, Hugh Bicheno’s Gettysburg is simultaneously the best of books and the worst of books. In approximately two hundred-plus pages the author succinctly and perceptively analyzes the commanders, strategies, and troop movements and clashes at Gettysburg on July 1-3, 1863. His writing style is terse and insightful with provocative observations and conclusions. Bicheno, instead of offering a Lost Cause approach as to why the South lost the battle, uses a positive approach that explains why the North won. He concludes Meade has never truly received praise for his successful leadership during the Gettysburg Campaign. This was due to Lincoln placing the mantle of defeat on Meade for his perceived failure to pursue Lee and destroy his army. Much of the shadow cast on Meade is the result of the after the battle influence of the Hooker cabal that included politicos Dan Butterfield and Dan Sickles.

Bicheno, a Cuban-born intelligence officer, and ransom negotiator who now lives in England presents observant commentary with astute conclusions accompanied by detailed multi-colored maps. The Order of Battle and Casualties of Union and Confederate Armies in the Appendix, not only provides strengths and losses at Gettysburg but at the previous action at Chancellorsville. Also included is a Dramatis Personal to the brigade level.

Some of the author’s conclusions and observations are bound to create controversy. For example, Lincoln admirers will gasp at his characterization as a “necessarily devious and compromised politician.” Since III Corps commander Dan Sickles has undergone a revision lately, his apologists will be startled by Bicheno’s suggestion that Sickles “willfully disobeyed orders and deserved to be court-martialled.” Bicheno credits Abner Doubleday with successfully filling Reynold’s shoes while faulting Francis Barlow and IX Corps commander O. O. Howard for the failings of the Union right on July 1st.

Contrasting command styles, Bicheno felt Lee, lacking a well-developed staff, perhaps relied too much on discretionary orders rather than direct orders. Meade, on the other hand, new to army command, chose to rely upon a cadre of competent subordinates—Reynolds, Slocum, and Hancock. Critical of those who fault Meade for not destroying Lee’s army at Williamsport, Bicheno concluded that Meade and the Army of the Potomac performed well and won the Battle of Gettysburg by their superior performance there.

Unfortunately, innumerable factual errors and poor editing mar Gettysburg. Captain James Hall’s Battery was positioned on McPherson’s Ridge, not Daniel Hall, who was a member of Howard’s staff. Colonel Chapman Biddle, not Champman Biddle, was an I Corps brigade commander. While numerous detailed maps accompany the text, nonetheless there are inconsistencies in the keys. For example, the key on page 45 has O’Neal’s attack preceding Iverson’s; on page 57, “3 regiments of Coster and Wilkeson’s battery sacrificed themselves” when it was Heckman’s Ohio Battery engaged, not Wilkeson’s. Heckman was not wounded in the action, much less killed as stated on page 61.

The page 77 map keynotes, “Sickles advances nearly two miles without authority…” True, he was insubordinate, yet he only advanced forward approximately a mile. Page 136 stated that five of six brigades of the XII Corps shifted to the Union left when actually only three under Williams made the march. Whitworths on Oak Ridge did not signal the July 3rd Confederate bombardment; it was two pieces of the Washington Artillery of New Orleans. There are numerous additional errors. In addition, Gettysburg lacks footnoting; thus the origin of certain facts is unsubstantiated. Bicheno suggests the 40th New York was “a recent amalgamation of remnant regiments chewed up at Chancellorsville” and it was “made up of hardbitten mercenaries.” The 40th New York was formed in 1861 and received members of three regiments on May 30th when those regiments were mustered out of service upon their expiration of service. They certainly were not mercenaries, nor liberally supplied with alcohol prior to battle as reported later by the author.

A curious revelation, that neither appears anywhere else in Gettysburg literature nor is documented by the author, is that “an enigmatic squad of Swiss equipped with telescopic sights on their rifles and special tripods made a brief appearance at the crest of East [Cemetery] Hill…” Tripods appear never to have been used by Civil War sharpshooters, nor is there evidence of enigmatic Swiss marksmen.

The chapter describing the action of East Cemetery Hill precedes that on Culp’s Hill when in actual chronological order, the events occurred in reverse order. Interestingly, Bicheno interprets Lee’s July 2nd attack plan as a three-pronged, simultaneous attack —Longstreet on the Union left, Ewell against East Cemetery Hill and Culp’s Hill, while Anderson, under Longstreet’s command, was to hit the Union center. This certainly runs contrary to any other interpretation of Lee’s strategy for that day. Without documentation, it remains the author’s conjecture.

Gettysburg, written in a very readable style, is a perceptive account of that decisive battle. However, it falls short of being “the best thing written on the subject to date.” It is regrettable that faulty research and careless editing detract the text. The work has informative maps and thoughtful commentary, yet it must be read judiciously since there are so many errors. It is unfortunate that the text was not proofread more closely. Gettysburg is an insightful, challenging, and fresh approach to the study of the battle, yet simultaneously it is regrettable that faulty research and careless editing impair the text.

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Book Review: We Were Soldiers Once…and Young

In August 1965, America was making Vietnam an American war. The newly arrived First Air Cavalry Division had just arrived at An Khe in the Central Highlands, with its 500 helicopters to provide the mobility to hop over the jungles and mountains to find the North Vietnamese Army (NVA), and the airborne firepower to kill them. Helicopters replaced the road-bound jeeps, tanks, armored personnel carriers, trucks, and artillery that had opened the French up to viciously effective ambushes.

The First Air Cav was proud and ready; it traced its lineage from the mounted cavalry in the Indian Wars of the 1860s with the Battle of the Little Big Horn and General Custer to World War I, World War II and Korea. The generals believed that the First Cav would quickly secure the area with their superior fighting ability, excellent training, air mobility, firepower, and above all, their paratrooper courage and esprit de corps. No other outcome could be perceived.

Yet three months later 305 troopers were dead and the American military was launched on the bankrupt strategy of “attrition warfare.” We Were Soldiers Once realistically tells the story of the Battle of the Ia Drang Valley, the first battle pitting U.S. Army regulars against North Vietnamese Army (NVA) regulars — and the battle that changed the war. Moore and Galloway’s narrative of battle is realistically captivating: it is not a book for those with weak stomachs, as the authors show the realities of small-unit, individual combat in Vietnam against a very determined foe. Lieutenant Colonel Hal Moore was the commander of the 1st Battalion, 7th Cavalry, whose lineage ironically included Little Big Horn. Joe Galloway was the only correspondent there. He had to drop his camera and grab a rifle to survive.

It was 10:48 A.M. on November 14, 1965, when Moore landed the 450 men of the 1/7 at Landing Zone X-Ray and was immediately attacked by three regiments totaling 4,000 NVA soldiers. Moore struggled to defend against overwhelming enemy superiority by establishing a tight defensive perimeter with overlapping fields of fire. Yet one platoon leader foolishly took his platoon off into enemy territory and was cut-off for three days.

With nearly 200 dead and wounded and fearing for another “Little Bighorn” for the 1/7, Moore called in the signal”Broken Arrow,” which spurred General William Westmoreland to scramble every jet and helicopter to stave off disaster. Strafing runs and napalm were brought within 50 yards of the Cav’s positions, two dozen 105mm howitzers created a ring of steel around the beleaguered troops, and B-52 bombers smashed the NVA rear. After Colonel Tully’s 2/5 Cav arrived the next day and Colonel McDade’s 2/7 the day after, Moore’s battalion was lifted to the rear and safety.

Or so the Americans thought as the relief battalions trudged back overland for pick up. Tully’s 2/5 made it safely back, but not McDade’s 2/7, whose men had gone without sleep for 60 hours and were spread out 550 yards after marching for four hours through tough terrain. The NVA pounced on them at LZ Albany — killing 155 and wounding 121 GIs. “I think this fight of November seventeenth was the most important of the campaign,” the NVA commander later told Moore and Calloway. “I gave the order to my battalions: ‘When you meet the Americans divide yourself into many groups and attack the column from all directions and divide the column into many pieces. Move inside the column, grab them by the belt, and thus avoid casualties from the artillery and air.’ We attacked your column from the sides and, at the moment of the attack, we were waiting for you.”

“Grab them by the belt” meant go to the bayonet and the 2/7 was the target. The survivors recount how the NVA searched for “Americans who were still alive and killing them off one by one.” Spec4 Jack Smith, the son of television journalist Howard K. Smith, played dead while an NVA machine “gunner started using me as a sandbag for his machine gun.” The Americans hurriedly sent in reinforcements, but the enemy melted away into the jungle and into Cambodia.

We Were Soldiers Once…And Young is much more than a story of a bloody four-day battle. It is all about America’s fixation with attrition warfare. U.S. commanders were reassured that while 305 Americans were killed, NVA losses were estimated at more than 3,561. This “kill ratio” of 1 American for 12 dead NVA led the to an attrition strategy that focused on finding the enemy, closing with him, and utilize American firepower to bleed the enemy to death over the long haul. The bigger the body count, the more likely the North Vietnamese would sue for peace, ran the theory. And thus American soldiers became bait in a trap that killed 56,000 of them, yet ultimately failed to compel Hanoi to admit defeat.

Who were the men who were so willing to fight us to the death? should have been the question asked by American leaders. They never did, but Moore and Galloway did so when they returned to Vietnam to meet with the NVA officers they fought. This makes for a rare look at the campaign through the eyes of both sides. The man Moore directly faced in the Ia Drang was Lieutenant General Nguyen Huu An, who joined the Viet Minh in 1945 and rose through the ranks until he fought as a regimental commander at the French defeat at Dien Bien Phu. In the Ia Drang, Senior Lieutenant Colonel An was the field commander of the three regiments that attacked General Moore. In 1992, then commandant of the Senior Military Academy, he told General Moore, “When we attacked the Plei Mei camp in Phase I, we encircled the position in order to destroy the reinforcements. Our purpose was to draw the Saigon ARVN [South Vietnamese Army] column into coming out to reinforce. We had a strong force, but no intention of liberating territory. We wanted to destroy the enemy forces. As we launched the campaign, we learned that American forces had landed in Vietnam. We believed that in Phase I if we attacked Plei Mei, the ARVN will come and we will attack their reinforcements. In Phase II, we believed that the Americans would come and we would attack them. We had learned that the Americans could drop troops far behind us. So in Phase III, we would be ready to attack the Americans in our rear areas.”

The tremendous losses of the 2/7 at LZ Albany showed that after the helicopters landed the troops, they were unable to outmaneuver the NVA in the face of its command of the terrain. The enemy maintained the initiative by attacking, withdrawing, breaking contact, and ambushing at will. American troops could dig in, bring massive firepower to bear if the NVA chose to fight, and inflict upon the NVA many more casualties than they took. But once the NVA broke contact, American troops were unable to force a fight. The NVA melted away, and if the Americans plunged into the jungle after them, they moved away from their LZ and all their firepower and logistical support. Wisely, they rarely pursued the enemy, once contact was broken off.

In the end, the juxtaposition of the battles at X-Ray and Albany really shows that the soldier on the ground and the skill of his commanders is more important than technical expertise or resources. The NVA control over time, place, and intensity of the combat was the reason why attrition warfare failed. In an ironic twist, Moore and Galloway include the history of the famous “French Group Mobile 100” — a force of 3,500 men that was ambushed and slaughtered by the Viet Minh in 1954 by repeated ambushes. This area was about twenty-five miles from the Ia Drang Valley. Lieutenant Rescorla, one of the reinforcements at LZ Albany, found a “big, battered old French army bugle carrying a manufacture date of 1900 and the legend Couresnon & Cie, Fournisseurs de L’Armee.” It was a lesson that was never heeded.

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Book Review: Hell’s Gate: The Battle of the Cherkasy Pocket

This is the story of the mini-Stalingrad that almost was. The battle of the Cherkassy pocket had all the ingredients of an epic battle: an encircled army battling against heavy odds, a relief force struggling to break the siege before it was too late, and finally a last do-or-die breakout. It would make a great Hollywood movie or History Channel documentary, except that few people know of the battle.

Hell’s Gate goes a long way toward redressing this. In fact, this large-size, 420-page tome will likely be the definitive work on this battle for years to come. The campaign begins in January 1944, when the German armies in the East had steadily been pushed back through southern Russia into the Ukraine. Despite their being driven out of Kiev and their Dnieper River defenses, Hitler’s suicidal never-retreat-an-inch dogma forced the exhausted, decimated Army Group South to hold the Kanev-Cherkassy salient bulging deep into Soviet lines. More than 130,000 men were in the bulge and along its flanks, including 65,000 within the salient itself.

Such a tempting target could not be ignored, and skilled Soviet commanders such as Zhukov and Konev didn’t. Their First and Second Ukrainian Fronts mustered nearly three hundred thousand men with a superiority of 2:1 in manpower, 5:1 superiority in armor, 4:1 in aircraft and a staggering 7:1 artillery.

In the bitter cold of January 24th, 1944, the armies began a pincers offensive that penetrated the weak German lines at the base of the bulge and trapped the forces inside. The encircled Group Stemmermann held tight on while Von Manstein – perhaps the most skilled of all German commanders – scraped together the last armor of Army Group South to break the ring.

This was the phase of the Russo-German war where a curious asymmetry arose. Soviet strategy had evolved from the fumbling of 1941into the marvelously planned offensive that destroyed the German Sixth Army at Stalingrad. It was at the tactical and operational level that the Red Army lagged; it had progressed from rom the clumsy hordes of 1941, yet lacked the exquisite flexibility and finesse of their battle-hardened German opponents. The Wehrmacht remained masters of the battlefield into virtually the end of the war, but German strategy was corrupted by Hitler’s meddling and flaws in the German command structure. Thus the 24th Panzer Division was ordered to slog through the mud from Nikopol to the Cherkassy relief force, only to be ordered to slog back when a furious Hitler learned that the division had been removed without his approval.

On the inside of the pocket, Group Stemmermann (mainly consisting of rear-area support units backed by some infantry and the crack 5th SS Panzer Division Viking) stubbornly resisted Soviet efforts to entice them into digestible pieces. On the outside, the Soviet besiegers fought grimly to hold the relieving German armor at bay. The weather went beyond hideous into inhuman. The experience and skill of the panzer crews were pitted against tenacious resistance and snowy ground melting into thick, gluey mud in a Stalinist Russia with few and primitive roads.

“The Germans struggled to get fuel and ammunition to the tank units, which would quickly be immobilized without these critical supplies. Only tanks and other tracked vehicles, in addition to the venerable horse-drawn panje sled, could get through. Trucks, jeeps and motorcycles were either buried up to their fenders in mud or sidelined with mechanical problems.” The narrow tracks of the powerful German tanks bogged down, while the Soviets with their tough Lend-Lease Studebaker trucks and wide-tracked tanks fared better.

With the Luftwaffe airlift unable to deliver sufficient supplies (just as at Stalingrad), and the relief force stopped so tragically close, the pocketed troops conducted a mass breakout. Instead of Russian hordes, it was German hordes that literally steamrollered the surprised Russians, running a gauntlet of tank and artillery fire in virtually a human wave attack. The initial forces managed to cut their way through, but it was the disorganized mass of troops behind them that felt the wrath of the aroused Soviets. In a scene straight out of Napoleon at Waterloo, Soviet “guns ranging from 7.6 centimeter infantry howitzers to huge 15.2 centimeter howitzers were lined hub to hub, keeping up a steady barrage , often at small groups of men or individual soldiers. Many batteries rolled up the German columns and blasted at point-blank range and were overrun when the desperate enemy charged their positions.”

The breakout became a rout, a hellish scene of complete chaos. “Packets of T-34 and JS-IIs [tanks] began to wade into the infantry columns and attack the defenseless troops. Virtually all antitank guns and howitzers had been abandoned at this point, after becoming stuck in the steep ravines or balki that crisscrossed the escape corridor. Thousands of men leapt into snow-filled ditches or ravines to escape from them…”

Incredibly, many Germans did escape, despite Soviet claims to the contrary. The survivors were frozen wrecks, but they were alive. In the end, Nash estimates both sides suffered between sixty and eighty thousand casualties of peace. But it was the Germans who could least afford the slaughter. In addition, two vital panzer corps had been crippled. They were supposed to be the mobile, hard-hitting backbone of the German defense, and their lack would soon be felt as the Soviet relentlessly headed west.

Though not an exciting read, the author’s words and plentiful photographs capture the drama and tension of the battle. Nash offers a perceptive analysis of both sides. He credits the Soviets with preparing and executing a solid plan, yet also demonstrates the Red Army’s sluggishness in reacting to the breakout. Perhaps the real outcome of Cherkassy was that it set the pattern for the Soviet offensives that broke the back of the Wehrmacht. Deep armored thrusts and wall-to-wall artillery were used here, as well as the technique of lining up armies in deep echelons that would relentlessly assault like waves eroding a sand castle until it crumpled.

Hell’s Gate does suffer from the rosy view of Hitler’s armies that permeate so many western accounts of the Eastern front. A handful of riflemen or cooks repulse Soviet infantry companies. The SS troops are chivalrous knights, while Russian tanks crush ambulances and troops mow down helpless prisoners. How could it be otherwise, when most of the sources in this book come from German histories and survivor’s accounts? The author appears to have made a genuine attempt to interview Russian survivors, while Soviet archives are only slowly seeing the light of day. But a balanced picture would be nice, without the whiff of German supermen versus the Asiatic hordes. It is unnecessary; that so many Germans escaped from the cauldron speak volumes about their skill and valor.

Despite these blemishes, Hell’s Gate is a solid, well-researched book that will likely be definitive for years to come. It is a worthy attempt to illuminate a battle that deserves to be better known.

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Book Review: United States Army at War: 9/11 through Iraq

The U.S. Army has had a rough time since 9/11. Overstretched by a political-military strategy bereft of brilliance, foresight, and subtlety, it has been under continuous hostile fire abroad and friendly fire at home. But regardless of whether one agrees with the wisdom of the White House, there is no doubt that American soldiers have fought bravely and skillfully from Tora Bora to Baghdad.

“The United States Army at War” is their story. Penned by veteran military writer Berry, and featuring the expert work of Army Magazine photographer Dennis Steele, this book is an album of Americans performing dirty and dangerous jobs far from home. Especially striking is Steele’s photo of a comrade bending over stretcher-bound Private Christopher Nauman, who insisted on retaining his shotgun when he was wounded, and used it to shoot an Iraqi who ambushed him on the way to the aid station. Or the photo of soldiers from the 3rd Battalion, 15th Infantry Regiment, sprawled atop a hillock, near the gaunt figure of a battered clock tower that belonged to a Baghdad amusement park.

However, many of the pictures are not of combat, but rather of men and women doing the thousand and one tasks that keep a modern army functioning. Seeing the intense concentration of young Americans as they lay signal wire or unload supplies is a reminder of the dreary but vital work that we ask our countrymen to perform. Gazing at a photo of Americans providing water to Iraqi civilians is reassurance that whatever the stain of the Abu Ghraib miscreants, most U.S. soldiers – like most Americans – perform their jobs with honor and dignity.

Book Review: Priest of Nature: The Religious Worlds of Isaac Newton

A case can be made that Isaac Newton was the most important man that ever lived. No one would mistake him as the greatest man who ever lived, in the sense of his goodness as a person or as someone with an admirable personality, but he did do more than anyone else to show that the entire universe behaves in a mechanistic manner and is predictable. That insight has had a profound impact on the most fundamental manner in which we live as well as how we perceive the universe.

Indulge in the fantasy, for a moment, that you are living in the seventeenth century and have a rudimentary understanding of the physical world. One hundred and fifty years ago a monk named Copernicus proposed that the sun, and not the earth, lay at the center of the known universe. The evidence is beginning to mount from the works of Kepler and Galileo that Copernicus was right and that the planets move around the sun in a predictable manner. Galileo has also described mathematically how bodies fall to the surface of the earth. Both the work of Kepler and Galileo were enormous intellectual leaps forward for mankind. But, why was it that objects always fall to the surface of the earth and why is it that planets stay in orbit around the sun and the moon around the earth? The answer to that question may well be the crowning achievement of human thought.

Enter Isaac Newton. Galileo may have already understood inertia – that objects require a force to move a resting object or stop a moving object – but Newton was the first to realize that some kind of force is necessary to change the motion, or accelerate, any object. He then stumbled upon a truly revolutionary insight. What if the force causing an object to fall to the earth and the force causing the motion of celestial bodies to constantly change was the exact same force?

To see if this hypothesis, which at first sounds crazy, could be true consider the moon. As the moon orbits the earth, it is constantly falling, but because the earth is curved it never gets closer to the earth as it falls. How much does the moon fall towards the earth over a period of time, say each second? The answer to that question can actually be found using geometry known to the ancient Greeks.

In the diagram above, if s is the distance the moon falls in a second, then x is the distance it moves horizontally in one second. It takes about twenty-nine days for the moon to completely orbit the earth and observations of eclipses allowed mathematicians to calculate that the distance from the earth to the moon is equal to about thirty times the diameter of the earth, which also was known to be about eight thousand miles. The total circumference of the moon’s orbit is two multiplied by pi multiplied by thirty multiplied by eight-thousand miles. That calculation equals 1,507,964 miles per twenty-nine days, or 2,505,600 seconds. The quantity “x” is then 0.64 miles or 3,380 feet.

The full diameter of the moon’s orbit is twice its radius or 480,000 miles. Since there are two similar triangles in the diagram, we have all that is needed to determine “s,” since the ratio of x to s is equal to the ratio of D-s to x. “S” is equal to .0045 feet or about 1/20th of an inch. That’s how far the moon falls each second.

Galileo had already established the mathematics by which objects fell to the earth before Newton was alive. As an object falls to the earth, the distance it travels is proportional to the square of time, with its position given by the equation of one-half times the gravitational constant times the square of time. Under the influence of gravity, all objects will fall directly towards the center of the earth; after one second it will have fallen by sixteen feet, two seconds by sixty-four feet, etc. Based upon Kepler’s laws of planetary motion, Newton deduced that the effects of gravity must be proportional to the inverse square of the distance between objects. The moon, then, should be attracted to the earth at a strength that is divided by sixty-squared. Using universal gravitation then, the moon should fall by sixteen feet divided by sixty-squared or 1/20th of an inch.

Newton’s genius extended also to mathematics, where he invented the calculus in order to adequately describe the physical laws he illuminated. Using the concept of a mathematical limit, he was able to solve two problems that had long perplexed mathematicians: how to find the slope of an arbitrary tangent line to a curve and a general method for finding the areas under curves. As it turns out and is recorded as the Fundamental Theorem of Calculus, these two processes are inverses of each other.

What is the point of rehashing these old discoveries by Isaac Newton? In order to fully appreciate Rob Iliffe’s new book Priest of Nature, it is important to understand just how much Isaac Newton meant to science and mathematics. His achievements in these areas probably surpass anyone else who has ever lived. Alexander Pope appropriately said,

“Nature and nature’s laws

Lay hid in night

God said, ‘Let Newton be,’

And all was light.”

Historians of science and of the enlightenment have been well aware for a long time that Newton’s intellect was not solely, or even primarily, directed towards the physical universe. He seemed much more fascinated by subjects like alchemy and the metaphysics of the bible. His views were heretical to the Church of England at the time and have been something of an embarrassment to the scientific establishment since, which may be why no one has examined these viewpoints so exhaustively until Iliffe. The identity of the “whore of Babylon,” the Unitarian origins of the Christian Church, the biblical chronology pointing to the end times, and a general method of converting elements to gold were far more fascinating endeavors to Newton than the law of universal gravitation.

Newton was inculcated with religious teaching from a very young age, as were most children of his time. He would have been taught the fundamental teachings of the Church and been required to memorize various biblical passages. Between 1655 and 1660 (when Newton was between ages twelve and seventeen) he attended the Free Grammar School at Grantham where he excelled. His father died before he was born and his stepfather was a Reverend, whom Newton despised. His schooling gave him an outlet for his unhappy life at home.

A carving at the Grantham School presumed to be made by Isaac Newton.

Newton’s scientific discoveries were largely in the 1660s and by the 1670s, his notebooks reveal an absorption with the religious doctrine of the Trinity. He believed that the first Christians had no conception of the teaching and that it was only added to Christian teaching in the fourth century. He further believed that Catholic theologians had corrupted the Bible rather than come to terms with this fact.

Among the fascinating sections in Mr. Iliffe’s book is a chapter entitled “Methodising the Apocalypse.” Newton’s proficiency with mathematics and obsession with the Bible made it all but certain that he would turn his attention at some point to the mathematical mysteries of biblical prophecy. At the end of the 1670s, by that point far removed from the twenty-four-year-old man who unlocked the secrets of the heavens, he had developed a sophisticated and original viewpoint on how biblical prophecies had been fulfilled in history. He did not believe the scriptures made literal claims about the physical world but were instead deeply figurative. He saw the office of the Pope as the biblical Antichrist and calculated based upon that the world “could” end by the year 2060, although Newton believed it was not possible to affix a precise date to the end of the world.

He interpreted the biblical language of a “remnant” as meaning that only a few people scattered throughout the earth would have the ability to understand the secrets contained within the Bible after centuries of obfuscation and that these men would spread this truth throughout the earth before the end of the world. That was ultimately the driving force behind Newton’s quest: the belief that the once true and pure faith of Christianity had become concealed and hidden to almost all. In that sense, his religious quest was in the same vein as his scientific quest, to unlock the secrets of the universe.

Why has Newton’s religious writings and beliefs not been given much attention until now? Partially it is because they are hard to categorize and still find an audience. They are not scientific and so are discarded by scientists as superfluous. They are eschatological in nature but are so heretical that most movements would turn aside from them.

In reality, Newton’s quest to understand God’s thoughts, can at times seem like a great adventure despite the seriousness and complexity of the work. That’s a tribute to Mr. Iliffe. But, perhaps the greatest thing to come out of the book is an illumination of how Newton saw his scientific advancements. As far back as the Greeks, heliocentric models of the solar system were proposed. Newton saw men like Copernicus leading up to himself as not discovering new truths of the world, but illuminating hidden truths that falsehood had buried. His view of religious truth was identical.

Priest of Nature does a miraculous job of placing Newton’s religious beliefs in the context of both existing Protestant beliefs and Newton’s scientific advances. That is not an easy thing to do and it does so in a way that makes subjects not traditionally enjoyable a true fascination to read.

We ultimately are likely to accept the scientific teachings of Newton and reject his religious writings as the ravings of an unbalanced man. Yet, each one of us confronts some of the same questions that Newton confronted and we often do so with two minds, exploring our surroundings in the language of both the physical and the metaphysical. Science and religion may have moved into two very different disciplines as the centuries have passed but within each heart and mind, they continue to mingle. Four-hundred years later, all of us set off on the same adventure as Isaac Newton.

Book Review: The Glass Castle: A Memoir

In the book “Glass Castle: A Memoir” by Jeannette Walls, the author could easily have sunk into that kind of work as a writer, who endured hardships you have to read about to believe (how about falling from a rolling boxcar only to have to wait until her parents realized she wasn’t with them and they had to retrace their route to find her). Her description of the treatment for rock removal from one’s face is fascinating if more than a bit upsetting. It could have become the stuff of family legend, but it didn’t as Jeannette retains not only a high level of love and loyalty to her parents but also to her brother and sisters, whom she eventually helped to escape the traveling roadshow known as the Walls family.

For example, her father had problems. The first had to do with alcohol. He liked liquor and did other things that no child should see, such as throwing a kitten out the window when the bill collectors appear unexpectedly and the family makes a hasty getaway.

It’s not the kind of life that the children wanted, quite obviously. For example, their mother announced that she was an “excitement addict”, as she couldn’t stand the responsibility of providing for her family.

Eventually, as luck and money would have it, they had to move back to the backwater West Virginia town where Jeannette Walls family had its roots and she was subjected to things, kids shouldn’t have to be subject to.

It took some time, but, one by one, the Walls kids made good on their escape to New York, where Jeannette met and married a writer.

Things grew more complicated when Mom and Dad found where their kids lived and followed them to New York City.

Somehow, a peace, of a sort, developed, and the family moved on.

The key to this is Jeannette Walls’ ability to write not only what she remembers, but what happened, uncolored by childhood affectations. This could easily have turned into a monochromatic yarn about how bad her mother and father were, but Walls’ ability as a writer kept the story about as objective as one can be in an autobiography, but also multihued.

It could easily have turned into a “Snow White” or a “Beauty and the Beast” type of fantasy, but it didn’t. Jeannette kept it down to earth which makes it all the more endearing if that can be applied to the situation she and her siblings faced.

Through it all, at least the brother and sisters stayed true to each other and Jeannette wrote it that way. This is an excellent piece of work that must have taken a great deal out of the writer as she worked her way through it.

The 16 best nonfiction books of all time

Here is the 16 best nonfiction book of all time in no particular order

01:) The Essays: A Selection

A survey of one of the giants of Renaissance thought, The Essays: A Selection collects some of Michel de Montaigne’s most startling and original works, translated from the French and edited with an introduction and notes by M.A. Screech in Penguin Classics. To overcome a crisis of melancholy after the death of his father, Montaigne withdrew to his country estates and began to write, and in the highly original essays that resulted in, he discussed themes such as fathers and children, conscience and cowardice, coaches and cannibals, and, above all, himself. On Some Lines of Virgil opens out into a frank discussion of sexuality and makes a revolutionary case for the equality of the sexes. In On Experience, he superbly propounds his thoughts on the right way to live, while other essays touch on issues of an age struggling with religious and intellectual strife, with France tore apart by civil war. These diverse subjects are united by Montaigne’s distinctive voice – that of a tolerant man, skeptical, humane, often humorous, and utterly honest in his pursuit of the truth. M.A. Screech’s distinguished translation fully retains the light-hearted and inquiring nature of the essays. In his introduction, he examines Montaigne’s life and times, and the remarkable self-portrait that emerges from his works. Michel de Montaigne (1533-1586) studied law and spent a number of years working as a counselor before devoting his life to reading, writing, and reflection. If you enjoyed The Essays: A Selection, you might like Francis Bacon’s The Essays, also available in Penguin Classics.

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02:) Civilization and Its Discontents

Written in the decade before Freud’s death, Civilization and Its Discontents may be his most famous and most brilliant work. It has been praised, dissected, lambasted, interpreted, and reinterpreted. Originally published in 1930, it seeks to answer several questions fundamental to human society and its organization: What influences led to the creation of civilization? Why and how did it come to be? What determines civilization’s trajectory? Freud’s theories on the effect of the knowledge of death on human existence and the birth of art are central to his work. Of the various English translations of Freud’s major works to appear in his lifetime, only Norton’s Standard Edition, under the general editorship of James Strachey, was authorized by Freud himself. This new edition includes both an introduction by the renowned cultural critic and writer Christopher Hitchens as well as Peter Gay’s classic biographical note on Freud.

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03:) Walden and Civil Disobedience

In 1845, Thoreau moved to a cabin that he built with his own hands along the shores of Walden Pond in Massachusetts. Shedding the trivial ties that he felt bound much of humanity, Thoreau reaped from the land both physically and mentally and pursued truth in the quiet of nature. In Walden, he explains how separating oneself from the world of men can truly awaken the sleeping self. Thoreau holds fast to the notion that you have not truly existed until you adopt such a lifestyle—and only then can you reenter society, as an enlightened being.

These simple but profound musings—as well as “Civil Disobedience,” his protest against the government’s interference with civil liberty—have inspired many to embrace his philosophy of individualism and love of nature. More than a century and a half later, his message is more timely than ever.

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04:) The Prince

The Prince shocked Europe on publication with its advocacy of ruthless tactics for gaining absolute power and its abandonment of conventional morality. Niccoló Machiavelli drew on his own experience of office under the turbulent Florentine republic, rejecting traditional values of political theory and recognizing the complicated, transient nature of political life. Concerned not with the lofty ideal but with a regime that would last, The Prince has become the bible of realpolitik, and it still retains its power to alarm and to instruct. In this edition, Machiavelli’s tough-minded and pragmatic Italian is preserved in George Bull’s clear, unambiguous translation.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

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05:) The Lessons of History

A concise survey of the culture and civilization of mankind, The Lessons of History is the result of a lifetime of research from Pulitzer Prize-winning historians Will and Ariel Durant.

With their accessible compendium of philosophy and social progress, the Durants take us on a journey through history, exploring the possibilities and limitations of humanity over time. Juxtaposing the great lives, ideas, and accomplishments with cycles of war and conquest, the Durants reveal the towering themes of history and give meaning to our own.

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06:) Anne Frank: The Diary of a Young Girl

In 1942, with the Nazis occupying Holland, a thirteen-year-old Jewish girl and her family fled their home in Amsterdam and went into hiding. For the next two years, until their whereabouts were betrayed to the Gestapo, the Franks and another family lived cloistered in the “Secret Annexe” of an old office building. Cut off from the outside world, they faced hunger, boredom, the constant cruelties of living in confined quarters, and the ever-present threat of discovery and death. In her diary, Anne Frank recorded vivid impressions of her experiences during this period. By turns thoughtful, moving, and surprisingly humorous, her account offers a fascinating commentary on human courage and frailty and a compelling self-portrait of a sensitive and spirited young woman whose promise was tragically cut short.

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07:) The Denial of Death

Winner of the Pulitzer prize in 1974 and the culmination of a life’s work, The Denial of Death is Ernest Becker’s brilliant and impassioned answer to the “why” of human existence. In bold contrast to the predominant Freudian school of thought, Becker tackles the problem of the vital lie — man’s refusal to acknowledge his own mortality. In doing so, he sheds new light on the nature of humanity and issues a call to life and its living that still resonates more than twenty years after its writing.

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08:) Man’s Search for Meaning

his seminal book, which has been called “one of the outstanding contributions to psychological thought” by Carl Rogers and “one of the great books of our time” by Harold Kushner, has been translated into more than fifty languages and sold over sixteen million copies. “An enduring work of survival literature,” according to the New York Times, Viktor Frankl’s riveting account of his time in the Nazi concentration camps, and his insightful exploration of the human will to find meaning in spite of the worst adversity, has offered solace and guidance to generations of readers since it was first published in 1946. At the heart of Frankl’s theory of logotherapy (from the Greek word for “meaning”) is a conviction that the primary human drive is not pleasure, as Freud maintained, but rather the discovery and pursuit of what the individual finds meaningful. Today, as new generations face new challenges and an ever more complex and uncertain world, Frankl’s classic work continues to inspire us all to find significance in the very act of living, in spite of all obstacles.

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09:) Gödel, Escher, Bach: An Eternal Golden Braid

Douglas Hofstadter’s book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.

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10:) A Brief History of Time

A landmark volume in science writing by one of the great minds of our time, Stephen Hawking’s book explores such profound questions as How did the universe begin—and what made its start possible? Does time always flow forward? Is the universe unending—or are there boundaries? Are there other dimensions in space? What will happen when it all ends?

Told in language we all can understand, A Brief History of Time plunges into the exotic realms of black holes and quarks, of antimatter and “arrows of time,” of the big bang and a bigger God—where the possibilities are wondrous and unexpected. With exciting images and profound imagination, Stephen Hawking brings us closer to the ultimate secrets at the very heart of creation.

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11:) The Rise and Fall of the Third Reich: A History of Nazi Germany

The fiftieth-anniversary edition of the National Book Award-winning bestseller is the definitive study of Adolf Hitler, the rise of Nazi Germany, the Holocaust, and World War II. This special edition now features a new introduction by Ron Rosenbaum, author of Explaining Hitler and How the End Begins.

No other powerful empire ever bequeathed such mountains of evidence about its birth and destruction as the Third Reich. When the bitter war was over, and before the Nazis could destroy their files, the Allied demand for unconditional surrender produced an almost hour-by-hour record of the nightmare empire built by Adolph Hitler. This record included the testimony of Nazi leaders and of concentration camp inmates, the diaries of officials, transcripts of secret conferences, army orders, private letters—all the vast paperwork behind Hitler’s drive to conquer the world.

The famed foreign correspondent and historian William L. Shirer, who had watched and reported on the Nazis since 1925, spent five and a half years sifting through this massive documentation. The result is a monumental study that has been widely acclaimed as the definitive record of one of the most frightening chapters in the history of mankind.

Here is the complete story of Hitler’s empire, one of the most important stories ever told, written by one of the men best equipped to write it.

This worldwide bestseller has been acclaimed as the definitive book on Nazi Germany; it is a classic work.

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12:) The Power Broker: Robert Moses and the Fall of New York

Everywhere acknowledged as a modern American classic, winner of the Pulitzer Prize, and chosen by the Modern Library as one of the hundred greatest books of the twentieth century, The Power Broker is a huge and galvanizing biography revealing not only the saga of one man’s incredible accumulation of power but the story of the shaping (and misshaping) of New York in the twentieth century.

Robert Caro’s monumental book makes public what few outsiders knew: that Robert Moses was the single most powerful man of his time in the City and in the State of New York. And in telling the Moses story, Caro both opens up to an unprecedented degree the way in which politics really happens—the way things really get done in America’s City Halls and Statehouses—and brings to light a bonanza of vital information about such national figures as Alfred E. Smith and Franklin D. Roosevelt (and the genesis of their blood feud), about Fiorello La Guardia, John V. Lindsay, and Nelson Rockefeller.

But The Power Broker is first and foremost a brilliant multidimensional portrait of a man—an extraordinary man who, denied power within the normal framework of the democratic process, stepped outside that framework to grasp power sufficient to shape a great city and to hold sway over the very texture of millions of lives. We see how Moses began: the handsome, intellectual young heir to the world of Our Crowd, an idealist. How rebuffed by the entrenched political establishment, he fought for the power to accomplish his ideals. How he first created a miraculous flowering of parks and parkways, playlands and beaches—and then ultimately brought down on the city the smog-choked aridity of our urban landscape, the endless miles of (never sufficient) highway, the hopeless sprawl of Long Island, the massive failures of public housing, and countless other barriers to humane living. How, inevitably, the accumulation of power became an end in itself.

Moses built an empire and lived like an emperor. He was held in fear—his dossiers could disgorge the dark secret of anyone who opposed him. He was, he claimed, above politics, above deals; and through decade after decade, the newspapers and the public believed. Meanwhile, he was developing his public authorities into a fourth branch of government known as “Triborough”—a government whose records were closed to the public, whose policies and plans were decided not by voters or elected officials but solely by Moses—an immense economic force directing pressure on labor unions, on banks, on all the city’s political and economic institutions, and on the press, and on the Church. He doled out millions of dollars’ worth of legal fees, insurance commissions, lucrative contracts on the basis of who could best pay him back in the only coin he coveted: power. He dominated the politics and politicians of his time—without ever having been elected to any office. He was, in essence, above our democratic system.

Robert Moses held power in the state for 44 years, through the governorships of Smith, Roosevelt, Lehman, Dewey, Harriman and Rockefeller, and in the city for 34 years, through the mayoralties of La Guardia, O’Dwyer, Impellitteri, Wagner and Lindsay, He personally conceived and carried through public works costing 27 billion dollars—he was undoubtedly America’s greatest builder.

This is how he built and dominated New York—before, finally, he was stripped of his reputation (by the press) and his power (by Nelson Rockefeller). But his work, and his will, had been done.

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13:) The Selfish Gene

Richard Dawkins’ brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands to rethink their beliefs about life.

In his internationally best-selling, now classic, volume, The Selfish Gene, Dawkins explains how the selfish gene can also be a subtle gene. The world of the selfish gene revolves around savage competition, ruthless exploitation, and deceit, and yet, Dawkins argues, acts of apparent altruism do exist in nature. Bees, for example, will commit suicide when they sting to protect the hive, and birds will risk their lives to warn the flock of an approaching hawk.

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14:) Sapiens: A Brief History of Humankind

One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us?

Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas.

Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us but also ourselves. Where is this leading us, and what do we want to become?

Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.

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15:) The Sixth Extinction: An Unnatural History

Over the last half-billion years, there have been Five mass extinctions, when the diversity of life on earth suddenly and dramatically contracted. Scientists around the world are currently monitoring the sixth extinction, predicted to be the most devastating extinction event since the asteroid impact that wiped out the dinosaurs. This time around, the cataclysm is us. In prose that is at once frank, entertaining, and deeply informed, New Yorker writer Elizabeth Kolbert tells us why and how human beings have altered life on the planet in a way no species has before. Interweaving research in half a dozen disciplines, descriptions of the fascinating species that have already been lost, and the history of extinction as a concept, Kolbert provides a moving and comprehensive account of the disappearances occurring before our very eyes. She shows that the sixth extinction is likely to be mankind’s most lasting legacy, compelling us to rethink the fundamental question of what it means to be human.

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16:) A Short History of Nearly Everything

In A Walk in the Woods, Bill Bryson trekked the Appalachian Trail—well, most of it. In A Sunburned Country, he confronted some of the most lethal wildlife Australia has to offer. Now, in his biggest book, he confronts his greatest challenge: to understand—and, if possible, answer—the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, traveling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.

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Stephen king best books

Hey, Guys today we are going to look at some of the best Novel by Stephan king,

For Those who don’t know who is Stephen Edwin King, He (born September 21, 1947) is an American author of horror, supernatural fiction, suspense, crime, science-fiction, and fantasy novels. His books have sold more than 350 million copies, and many have been adapted into films, television series, miniseries, and comic books. He has published 61 novels, including seven under the pen name Richard Bachman, and six non-fiction books. He has written approximately 200 short stories, most of which have been published in book collections.

Stephen king best books list

Here are 15 of Stephen King’s best books of all time ranked in order. if you are looking for Best Stephan king audiobooks than click on the banner to get one of these novel for free thanks to our partner at Audible.

The girl who loved Tom Gordon

The girl who loved Tom Gordon is a frightening suspense novel about a young girl who becomes lost in the woods as night falls.

During a six-mile hike on the Maine-New Hampshire branch of the Appalachian Trail, nine-year-old Trisha McFarland quickly tires of the constant bickering between her older brother and her recently divorced mother. But when Trisha briefly wanders off by herself, she becomes lost in a wilderness maze full of peril and terror. As night falls, Trisha has only her ingenuity as a defense against the elements, and only her courage and faith to withstand her mounting fears. For solace, she tunes her headphones to broadcasts of Boston Red Sox baseball games and follows the gritty performances of her hero, relief pitcher Tom Gordon. And when the reception begins to fade, Trisha imagines that Tom Gordon is right there with her—the protector from an enemy who may or may not is imagined…one who is watching her, waiting for her in the dense, dark woods…

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Revival

In every era, the church needs revival―certainly today as much as ever. And in the heart of every committed Christian, there is the longing for personal revival―to know the quality and depths of spiritual reality and the presence of God in one’s personal life.

This was the deepest desire of Dr. Martyn Lloyd-Jones, one of the great 20th-century Bible expositors. It was also the purpose behind this series of messages which were first given on the 100th anniversary of the Great Revival which started in Wales and swept across England and throughout the United States and to the far corners of the world. As Dr. Lloyd-Jones recognized, it is a rare time in the history of the church when there is a great outpouring of the Holy Spirit― and a time of special interest of every Christian who longs for revival today.

As Dr. J. I. Packer writes in his foreword, Dr. Lloyd-Jones believed in “the necessity of revival―that is, a quickening divine visitation―as the only vent that can avert ultimate spiritual disaster. The trustful urgency of the sermons in this book testifies to the depth of his conviction that without a revival in the church there is really no hope for the Western world at all.”

Dr. Lloyd-Jones deftly draws principles from the lives of Old and New Testament characters as well as expounding some of the great prayers of the Bible. Clearly and forcefully, he presents a masterful exposition of the circumstances accompanying revival in the past, why each generation needs it, and how it will come about today. We must come to the sovereign God, forsake our sin, and wait upon Him for this special, essential outpouring. God, bring us revival!

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Just after subset

Just After Sunset—call it dusk, call it twilight, it’s a time when human intercourse takes on an unnatural cast, when nothing is quite as it appears, when the imagination begins to reach for the shadows as they dissipate to darkness and living daylight can be scared right out of you. It’s the perfect time for Stephen King.

Who but Stephen King would turn a Port-O-San into a slimy birth canal, or a roadside honky-tonk into a place for endless love? A book salesman with a grievance might pick up a mute hitchhiker, not knowing the silent man in the passenger seat listens altogether too well. Or an exercise routine on a stationary bicycle, begun to reduce bad cholesterol, might take its rider on a captivating—and then terrifying—journey. Set on a remote key in Florida, “The Gingerbread Girl” is a riveting tale featuring a young woman born vulnerable and resourceful. In “Ayana,” a blind girl works a miracle with a kiss and the touch of her hand.

For King, the line between the living and the dead is often blurry, and the seams that hold our reality intact might tear apart at any moment. In one of the longer stories here, “N.,” a psychiatric patient’s irrational thinking might create an apocalyptic threat in the Maine countryside…or keep the world from falling victim to it.

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Salem’s lot

‘Turn off the television – in fact, why don’t you turn off all the lights except for the one over your favorite chair? – and we’ll talk about vampires here in the dim. I think I can make you believe in them.’
Stephen King, from the Introduction.

‘Salem’s Lot is a small New England town with the usual quota of gossips, drinkers, weirdos, and respectable folk. Of course, there are tales of strange happenings – but not more than in any other town its size.

Ben Mears, a moderately successful writer, returns to the Lot to write a novel based on his early years, and to exorcise the terrors that have haunted him since childhood. The event he witnessed in the house now rented by a new resident. A newcomer with a strange allure. A man who causes Ben some unease as things start to happen: a child disappears, a dog is brutally killed – nothing unusual, except the list, starts to grow.

Soon surprise will turn to bewilderment, bewilderment to confusion and finally to terror . . .

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Mr. Mercedes

WINNER OF THE EDGAR AWARD FOR BEST NOVEL
#1 New York Times bestseller! In a high-suspense race against time, three of the most unlikely heroes Stephen King has ever created try to stop a lone killer from blowing up thousands. “Mr. Mercedes is a rich, resonant, exceptionally readable accomplishment by a man who can write in whatever genre he chooses” (The Washington Post).

In the frigid pre-dawn hours, in a distressed Midwestern city, desperate unemployed folks are lined up for a spot at a job fair. Without warning, a lone driver plows through the crowd in a stolen Mercedes, running over the innocent, backing up, and charging again. Eight people are killed; fifteen are wounded. The killer escapes.

In another part of town, months later, a retired cop named Bill Hodges is still haunted by the unsolved crime. When he gets a crazed letter from someone who self-identifies as the “perk” and threatens an even more diabolical attack, Hodges wakes up from his depressed and vacant retirement, hell-bent on preventing another tragedy.

Brady Hartsfield lives with his alcoholic mother in the house where he was born. He loved the feel of death under the wheels of the Mercedes, and he wants that rush again. Only Bill Hodges, with two new, unusual allies, can apprehend the killer before he strikes again. And they have no time to lose, because Brady’s next mission if it succeeds, will kill or maim thousands.

Mr. Mercedes is a war between good and evil, from the master of suspense whose insight into the mind of this obsessed, insane killer is chilling and unforgettable.

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Misery

Paul Sheldon is a bestselling novelist who has finally met his number one fan. Her name is Annie Wilkes, and she is more than a rabid reader—she is Paul’s nurse, tending his shattered body after an automobile accident. But she is also furious that the author has killed off her favorite character in his latest book. Annie becomes his captor, keeping him prisoner in her isolated house.

Annie wants Paul to write a book that brings Misery back to life—just for her. She has a lot of ways to spur him on. One is a needle. Another is an ax. And if they don’t work, she can get really nasty.

“Terrifying” (San Francisco Chronicle), “dazzlingly well-written” (The Indianapolis Star), and “truly gripping” (Publishers Weekly), Misery is “classic Stephen King…full of twists and turns and mounting suspense” (The Boston Globe).

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Skeleton crew

Mary Roach meets C.S.I. in this “lively study that’s a part whodunit, part sociological study…The result is eminently entertaining and will be devoured by armchair detectives” (Publishers Weekly).

Currently, upwards of forty thousand people in America are dead and unaccounted for. These murders, suicide, and accident victims, separated from their names, are being adopted by the bizarre online world of amateur sleuths. It’s DIY CSI, solving cold cases from the comfort of your living room…

In an “absorbing look at a very odd corner of our world” (The Seattle Times), The Skeleton Crew provides an entree into the gritty and tumultuous world of Sherlock Holmes–wannabes who race to beat out law enforcement—and one another—at matching missing persons with unidentified remains. These web sleuths pore over facial reconstructions (a sort of Facebook for the dead) and other online clues as they vie to solve cold cases and tally up personal scorecards of dead bodies.

There is “no better guide for navigating this multifaceted world than Deborah Halber’s book” (Psychology Today), and The Skeleton Crew probes the macabre underside of the Internet and how even the most ordinary citizen with a laptop and a knack for puzzles can reinvent herself as a web sleuth. “Engaging and artful” (Los Angeles Times Review of Books), this witty and insightful look at the fleeting nature of identity is “brilliant” (The Wall Street Journal).

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11.22.63

ON NOVEMBER 22, 1963, THREE SHOTS RANG OUT IN DALLAS, PRESIDENT KENNEDY DIED, AND THE WORLD CHANGED. WHAT IF YOU COULD CHANGE IT BACK?

In this brilliantly conceived tour de force, Stephen King—who has absorbed the social, political, and popular culture of his generation more imaginatively and thoroughly than any other writer—takes readers on an incredible journey into the past and the possibility of altering it.

It begins with Jake Epping, a thirty-five-year-old English teacher in Lisbon Falls, Maine, who makes extra money teaching GED classes. He asks his students to write about an event that changed their lives, and one essay blows him away—a gruesome, harrowing story about the night more than fifty years ago when Harry Dunning’s father came home and killed his mother, his sister, and his brother with a sledgehammer. Reading the essay is a watershed moment for Jake, his life—like Harry’s, like America’s in 1963—turning on a dime. Not much later his friend Al, who owns the local diner, divulges a secret: his storeroom is a portal to the past, a particular day in 1958. And Al enlists Jake to take over the mission that has become his obsession—to prevent the Kennedy assassination.

So begins Jake’s new life as George Amberson, in a different world of Ike and JFK and Elvis, of big American cars and sock hops and cigarette smoke everywhere. From the dank little city of Derry, Maine (where there’s Dunning business to conduct), to the warmhearted small town of Jodie, Texas, where Jake falls dangerously in love, every turn is leading eventually, of course, to a troubled loner named Lee Harvey Oswald and to Dallas, where the past becomes heart-stoppingly suspenseful, and where history might not be history anymore. Time-travel has never been so believable. Or so terrifying.

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The Green Mile

Welcome to Cold Mountain Penitentiary, home to the Depression-worn men of E Block. Convicted killers all, each awaits his turn to walk “the Green Mile,” the lime-colored linoleum corridor leading to a final meeting with Old Sparky, Cold Mountain’s electric chair. Prison guard Paul Edgecombe has seen his share of oddities over the years working the Mile, but he’s never seen anything like John Coffey—a man with the body of a giant and the mind of a child, condemned for a crime terrifying in its violence and shocking in its depravity. And in this place of ultimate retribution, Edgecombe is about to discover the terrible, wondrous truth about John Coffey—a truth that will challenge his most cherished beliefs….

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Bag of Bones

Set in the Maine territory King has made mythic, Bag of Bones recounts the plight of forty-year-old bestselling novelist Mike Noonan, who is unable to stop grieving following the sudden death of his wife Jo, and who can no longer bear to face the blank screen of his computer.

Now his nights are plagued by vivid nightmares, all set at the Maine summerhouse he calls Sara Laughs. Despite these dreams, or perhaps because of them, Mike returns to the lakeside getaway. There he finds his beloved Yankee town held in the grip of a powerful millionaire, Max Devore, who will do anything to take his three-year-old granddaughter away from her widowed young mother. As Mike is drawn into their struggle, as he falls in love with both mother and child, he is also drawn into the mystery of Sara Laughs, now the site of ghostly visitations, ever-escalating nightmares, and the sudden recovery of his writing ability. What are the forces that have been unleashed here—and what do they want of Mike Noonan?

First published in 1998, Bag of Bones was an instant #1 New York Times bestseller. It was lauded at its publication as “hands down, Stephen King’s most narratively subversive fiction” (Entertainment Weekly) and his “most ambitious novel” (The Atlanta Journal-Constitution). This anniversary edition serves as a keepsake volume for years to come.

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Lisey’s Story

Every marriage has two hearts, one light, and one dark. Lisey knew it when she first fell for Scott. And now he’s dead, she knows it for sure. Lisey was the light to Scott Landon’s dark for twenty-five years. As his wife, only she saw the truth behind the public face of the famous author – that he was a haunted man whose bestselling novels were based on a terrifying reality. Now Scott has gone, Lisey wants to lock herself away with her memories. But the fans have other ideas. And when the sinister threats begin, Lisey realizes that, just as Scott depended on her strength – her light – to live, so she will have to draw on his darkness to survive.

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Pet Sematary

When Dr. Louis Creed takes a new job and moves his family to the idyllic rural town of Ludlow, Maine, this new beginning seems too good to be true. Despite Ludlow’s tranquility, an undercurrent of danger exists here. Those trucks on the road outside the Creed’s beautiful old home travel by just a little too quickly, for one thing, …as is evidenced by the makeshift graveyard in the nearby woods where generations of children have buried their beloved pets. Then there are the warnings to Louis both real and from the depths of his nightmares that he should not venture beyond the borders of this little graveyard where another burial ground lures with seductive promises and ungodly temptations. A blood-chilling truth is hidden there—one more terrifying than death itself, and hideously more powerful. As Louis is about to discover for himself sometimes, dead is better…

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IT

Welcome to Derry, Maine. It’s a small city, a place as hauntingly familiar as your own hometown. Only in Derry, the haunting is real.

They were seven teenagers when they first stumbled upon the horror. Now they are grown-up men and women who have gone out into the big world to gain success and happiness. But the promise they made twenty-eight years ago calls them to reunite in the same place where, as teenagers, they battled an evil creature that preyed on the city’s children. Now, children are being murdered again and their repressed memories of that terrifying summer return as they prepare to once again battle the monster lurking in Derry’s sewers.

Readers of Stephen King know that Derry, Maine, is a place with a deep, dark hold on the author. It reappears in many of his books, including Bag of Bones, Hearts in Atlantis, and 11/22/63. But it all starts with It.

“Stephen King’s most mature work” (St. Petersburg Times), “It will overwhelm you…to be read in a well-lit room only” (Los Angeles Times).

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The Shining

Before Doctor Sleep, there was The Shining, a classic of modern American horror from the undisputed master, Stephen King.

Jack Torrance’s new job at the Overlook Hotel is the perfect chance for a fresh start. As the off-season caretaker at the atmospheric old hotel, he’ll have plenty of time to spend reconnecting with his family and working on his writing. But as the harsh winter weather sets in, the idyllic location feels ever more remote . . . and more sinister. And the only one to notice the strange and terrible forces gathering around the Overlook is Danny Torrance, a uniquely gifted five-year-old.

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If It Bleeds

Readers adore Stephen King’s novels, and his novellas are their own dark treat, briefer but just as impactful and enduring as his longer fiction. Many of his novellas have been made into iconic films, including “The Body” (Stand By Me) and “Rita Hayworth and Shawshank Redemption” (Shawshank Redemption).

Four brilliant new tales in If It Bleeds are sure to prove as iconic as their predecessors. Once again, King’s remarkable range is on full display. In the title story, reader favorite Holly Gibney (from the Mr. Mercedes trilogy and The Outsider) must face her fears, and possibly another outsider—this time on her own. In “Mr. Harrigan’s Phone” an intergenerational friendship has a disturbing afterlife. “The Life of Chuck” explores, beautifully, how each of us contains multitudes. And in “Rat,” a struggling writer must contend with the darker side of ambition.

If these novellas show King’s range, they also prove that certain themes endure. One of King’s great concerns is evil, and in If It Bleeds, there’s plenty of it. There is also evil’s opposite, which in King’s fiction often manifests as friendship. Holly is reminded that friendship is not only life-affirming but can be life-saving. Young Craig befriends Mr. Harrigan, and the sweetness of this late-in-life connection is its own reward.

“Exactly what I wanted to read right now,” said Ruth Franklin in a rave on the cover of The New York Times Book Review. “Phenomenal,” said Brian Truitt in USA TODAY. “King still owns the fright business like none other.”

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Book Review: The 7 Habits Of Highly Effective People

One day, a while ago, a major computer company held a two-day seminar on how to become a more effective resource for the company, and the funny thing was that the conference focused on just seven items.

How we all wondered, could someone become successful using just seven items? We all asked – at the start of the seminar, anyway – how it was possible. Why one could think, there must be at least 10 or 15 measures and ways to become effective.

That was before we were introduced to an international bestseller “The 7 Habits of Highly Effective People”, a highly perceptive work by Stephen Covey. Covey spent hours studying the interactions of individuals and groups and found that, believe it or not, that there were seven key habits that, when workers made them part of their lives, made them better workers.

Covey, widely respected in leadership, has found that effective leadership cuts across professional and personal life and those who are best able to integrate the habits he has found for success are usually not only the leaders of a particular group but also always called upon to help with projects as they arise.

One secret that Covey does share is what he calls the “paradigm shift.” He believes that before you can become effective in your work or home life, you must realize how the world actually works, and that is the “paradigm shift” you must make.

The shift affects how you look at work and work time and how you look at your home life and your home time. In order to make each better, you must work to your fullest potential in the office. The same is true at home; before you become a better father or husband, you must learn how to use your time much more effectively. Time use is one of the seven key habit changes we have to make.

Another is just two words “positive thinking.” For example, a seminar leader may ask after taking a drink of water “Is this glass half-full or half-empty?” Usually, that elicits a few laughs or coughs but then some brave soul will answer “It’s half empty, of course, you’ve just drunk half of it” The instructor then replies: “You can look at it the other way, there’s still half-a-glass of water available for you to drink so isn’t the glass half-full?” It’s just that little shift in thinking the positive versus the negative view that makes Covey’s work important because it shows you that just a simple change in perception can change the outcome of anything, provided you are ready to make the leap and say: “You know, he (the instructor) is right.” And, once you’ve made that shift, nothing can stop you from achieving success.

This is not an easy book to understand and may take you two or three passes through it to understand and make the changes you must make in your time management skills or your power to be proactive, however, once you’ve mastered all seven (we’ve only touched on a couple here) parts of your life, you’ll find your work and home life should be much better.

Top 10 Best Books you should read before you turn 30

Welcome to book to reads consider sighing us for the newsletter, if you are new here because it will help you to discover the secret of good books And great people these are 10 books you should read before you turn 30

George R. R. Martin once said a reader lives a thousands lives the man who never read lives one.

would you like to live a thousand years in just one then read good books but which books should you read there are thousands of books out there, but we have handpicked 9 of the best you should read before you turn 30 these are 9 are not necessarily the best. in our opinion, these are 10 books you should read again and again

01:) How to win friends and influence people by Dale Carnegie

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now-famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century!

How to Win Friends and Influence People by best-selling author Dale Carnegie gives you time-tested advice and simple techniques on how to deal with people, understand them, and get along with them. This book tells you how to:

Improve your conversation skills
Avoid arguments and win people over
Make friends easily
Become a people person
A phenomenal success that has sold millions of copies worldwide, this book will change the way you approach relationships and better equip you to handle life’s situations.

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02:) You Can negotiate anything by Herb cohen

Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator.

From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.”

Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss, your credit card company, your children, your lawyer, your best friends, and even yourself:

•The three crucial steps to success
• Identifying the other side’s negotiating style—and how to deal with it
• The win-win technique
• Using time to your advantage
• The power of persistence, persuasion, and attitude
• The art of the telephone negotiation, and much more

“Power is based upon perception—if you think you’ve got it then you’ve got it!” affirms Herb Cohen, the world’s expert. And with this book, you’ve got the power to get what you really want right in your hands.

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03:) The Millionaire next door by Tomas j Stanly

“Why aren’t I as wealthy as I should be?” Many people ask this question of themselves all the time. Often they are hard-working, well-educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America’s Wealthy, reissued with a new foreword for the twenty-first century. According to the authors, most people have it all wrong about how you become wealthy in America. Wealth in America is more often the result of hard work, diligent savings, and living below your means than it is about inheritance, advanced degrees, and even intelligence. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. You will learn, for example, that millionaires bargain shop for used cars, pay a tiny fraction of their wealth in income tax, raise children who are often unaware of their family’s wealth until they are adults, and, above all, reject the big-spending lifestyles most of us associate with rich people. In fact, you will learn that the flashy millionaires glamorized in the media represent only a tiny minority of America’s rich. Most of the truly wealthy in this country don’t live in Beverly Hills or on Park Avenue-they live next door.

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04:) Predictably Irrational by Dan Ariely

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.

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05:) Tough time never last but tough people do by Robert Schuller

Dr. Schuller shows you how to build a positive self-image, no matter what your problem. Whether it’s unemployment, poor health, loneliness, fear, or anything else that blocks your success, you can turn your negative into a positive. No matter how tough times get, you have the potential to achieve the best of life. Through Dr. Schuller’s dynamic principles, you can learn:

• 4 ways to evaluate a new idea
• 10 commandments of possibility thinking
• 5 principles for putting problems in a proper perspective
• 18 principles of leadership
• 5 phases necessary for the faith to move mountains
• 5 ways to overcome a ‘brownout’ and prevent a burnout
• 25 action words to get you started and never let you quit

Name your problem, and you name your possibility! That’s the message in Robert Schuller’s book. He shows you how to build a positive self-image, and how you can turn your negatives into positives. You have the potential to achieve the best of life.

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06:) Think and grow rich by Napoleon Hill

Think and Grow Rich has been called the “Granddaddy of All Motivational Literature.” It was the first book to boldly ask, “What makes a winner?” The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world’s winners himself.
The most famous of all teachers of success spent “a fortune and the better part of a lifetime of effort” to produce the “Law of Success” philosophy that forms the basis of his books and that is so powerfully summarized in this one.

In the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill’s thought, deftly interweaves anecdotes of how contemporary millionaires and billionaires, such as Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, achieved their wealth. Outmoded or arcane terminology and examples are faithfully refreshed to preclude any stumbling blocks to a new generation of readers.

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07:) 7 habits of highly effective people by Stephen Covey

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, educators, and parents—millions of people of all ages and occupations. Now, this 30th-anniversary edition of the timeless classic commemorates the wisdom of the 7 Habits with modern additions from Sean Covey.

The 7 Habits have become famous and are integrated into everyday thinking by millions and millions of people. Why? Because they work!

With Sean Covey’s added takeaways on how the habits can be used in our modern age, the wisdom of the 7 Habits will be refreshed for a new generation of leaders.

They include:
Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win/Win
Habit 5: Seek First to Understand, Then to Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw

This beloved classic presents a principle-centered approach for solving both personal and professional problems. With penetrating insights and practical anecdotes, Stephen R. Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity—principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

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08:) Why you act the way you do by Tim Lahaye

In ‘Why You Act the Way You Do’, Tim LaHaye explains his unique theory of temperament blends and tells how you can improve yourself by identifying your own personality strengths and weaknesses.

Learning why you act the way you do will help you in four ways. It will:

1. Advance you in your job and career
2. Enable you to deal with depression and anger.
3. Improve your relationship with your spouse or help you select your future husband or wife.
4. Identify for you the specific spiritual gifts God has given you.

Even if you’ve never before read about personality and temperament, Why You Act the Way you Do will help you discover your unique potential in your job, your marriage, and your church.

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09:) Rich Dad poor Dad by Robert Kiyosaki

April 2020 marks 23 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time… translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

20 Years… 20/20 Hindsight
In the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.

In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant, and important today than they were 20 years ago.

As always, readers can expect that Robert will be candid, insightful… and continue to rock more than a few boats in his retrospective.

Will there be a few surprises? Count on it.

Rich Dad Poor Dad…
• Explodes the myth that you need to earn a high income to become rich
• Challenges the belief that your house is an asset
• Shows parents why they can’t rely on the school system to teach their kids
about money
• Defines once and for all an asset and a liability
• Teaches you what to teach your kids about money for their future financial
success

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10:) The richest Man in Babylon by George s. Clason

Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth.

Countless readers have been helped by the famous “Babylonian parables,” hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In language as simple as that found in the Bible, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys.

Acclaimed as a modern-day classic, this celebrated bestseller offers an understanding of — and a solution to — your personal financial problems that will guide you through a lifetime. This is the book that holds the secrets to keeping your money — and making more.

The Richest Man in Babylon: Read it and recommend it to loved ones—and get on the road to riches.

George S. Clason was born in Louisiana, Missouri, on November 7, 1874. He attended the University of Nebraska and served in the United States Army during the Spanish- American War. Beginning a long career in publishing, he founded the Clason Map Company of Denver, Colorado, and published the first road atlas of the United States and Canada. In 1926, he issued the first of a famous series of pamphlets on thrift and financial success, using parables set in ancient Babylon to make each of his points. These were distributed in large quantities by banks and insurance companies and became familiar to millions, the most famous being “The Richest Man in Babylon,” the parable from which the present volume takes its title.

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Book Review: Imagine: How Creativity Works

Some years ago, there was a work entitled “Zen and the Art of Motorcycle Repair” and you have to wonder what one has to do with the other and the real answer is nothing, other than the fact that one unlocks the other – Zen unlocks the creative mind while the creative mind needs the Zen to focus on the repair.

Of course, this is a rather simplistic example of a classic anti-culture work of the 1960s, but it nonetheless points out at best-selling author Jonah Lerher key point in his book “Imagine: How Creativity Works no one has a monopoly on creativity”.

Here’s a rather crude example that does work: most creative companies have centralized bathrooms. And it seems sometimes, the longer you stand there waiting, the more chance you will find that the team begins to discuss a problem or set of problems with one or more projects. Or, they may holler over the walls to one another about an idea they are thinking about pitching to the collective group.

That’s the way creativity happens. It isn’t the province of one person or a group of lucky people. Creativity occurs when the flows of various minds come together and the differences and sums of their thinking begin to take shape. Quite often these meetings have to be unplanned, though.

We’ve all worked in offices where the site manager of the general manager schedules a “brainstorming” meeting at 3 p.m. Friday to solve a problem the team is confronting. Walking into the meeting, you know that each member of the staff has his or her list of “not my faults” and “it’s his or her faults.” Brainstorming meetings are, more often than not, blamestorming meetings, as each person on a project believes that he or she must point out where his group or piece of the project is going swimmingly, while it’s Dept. X or Y where the problem lies.

Playing the blame game here gets you exactly nowhere. Indeed, it gets everyone hot under the collar and these meetings tend to devolve into little more than finger-pointing exercises and statements of “it’s not me” or “it’s not us.” That’s not what creativity is about, at all.

As Lerher points out creativity is the result of a variety of thinking brought together by circumstance (the central bathroom accidental meetups of various creative people that help us to get through a problem more effectively). In other words, we all learn from this type of meeting.

Lerher believes that daydreaming has its place in creativity as it does travel away from headquarters for an extended period so that when you look back inside you see things with a fresh perspective. He also believes that there’s nothing wrong with thinking in a childlike manner because it helps the creative juices flowing.

Book Review: Quiet: The Power Of Introvert’s In A World That Can’t Stop Talking

There’s an old saying that “less is more” and in the world of the introverted it is really the truth.

As Susan Cain shows in her work most of the creative work of the world is conceived and completed by introverts. Could the painters Reubens or Homer have created their masterworks? Works that have influenced generations if they were not inclined to want to remain out of the way of others.

How about a patent office clerk in Bavaria? Could a gentleman with the humble name Einstein have postulated that there were certain universal truths about time and space and the speed of light if he had been forced from the back room of the patent office where he did his major early work?

The funny thing is that though he was a man with many titles and degrees by the end of his life, Einstein could barely balance his checkbook. Maybe that gave him the freedom to look at the “laws of nature” from a different angle. You never know what you’ll find when someone moves away from you or takes his work to another table so that he or she can be alone.

Cain, who has done meticulous research into the topic of introverted people, has found that introverts have done some of mankind’s greatest work and thinking. Here’s an example that, though it doesn’t come from Cain’s life, does, in fact from the life of Guglielmo Marconi. (Marconi, for the record, was not an introvert; he funded his company at the age of 20 with millions of dollars, all based on an idea that no one could see.) Many of Marconi’s engineers – the men who build the transmit and receiving stations in the UK on the islands off the UK and in North America, were quiet, unassuming men who, when they were not with their families, wanted to do nothing more than spend time with their transmitting and receiving equipment; improving it. Indeed, the fellows who improved Marconi’s “adherer” – the little device that made the radio work – did so after spending hours and hours in the lab by themselves.

Cain argues passionately about the value of introversion and sees nothing wrong with it. Why, just the art of creating the well-written and documented work, shows that it does take introversion to get anything accomplished.

Interestingly, Cain also looks at the latest work in extroversion and notes that some of the funnier or more creative work done when a person was in an introverted phase are important and, perhaps, funnier, than if the person had been an extrovert. There appears to be a delicate balance between introversion and extroversion and Susan Cain’s excellent work shows where the fault lines fall.

Book Review: Fahrenheit 451

The date is somewhere in the future and the world government has finally completed its gargantuan task – blotting out the written word.

In this world, the task of honored “fireman” is not to put out fires, but to start them as anyone with a book is considered subversive. Those in the underground who have saved libraries full of work are considered traitors, subject to termination.

If you live by the rules, everything is wonderful as Montag, the unlikely hero of the piece, finds with his boring wife Mildred who sits at home communing with here “cousins” on the family television wall.

One day, Montag meets a young woman on the tram on the way home from work. Losing her balance and dropping her tote, Montag notices her “reading” material as he spies a “banned” substance in her handbag, a book.

In the normal course of events, Montag, just a few days from promotion to a leader of his “fire brigade,” should have reported the young woman – Clarisse – but he does not. He finds her strangely compelling. They also just keep on running into one another as Montag goes home to a marriage he finds less and less fulfilling as Mildred and “cousins” find that hallucinogens and television are the only way to fulfill their lives.

Montag wants none of it and makes a fateful decision when he follows Clarisse’s home, where he finds a veritable underground “library” that, unfortunately – and to throw suspicion – away is reported. Answering the call, the “fire brigade” handles the traitors it finds with its usual dispatch even as the books they cherish burn around them.

Horrified by his own act of inhumanity, he separates from his team and finds a trove of books and he stuffs them into his bag, hiding them at the bottom. Meantime, the house burns down with Clarisse’s father going up protecting his books. Clarisse, meantime, escapes, and heads north to a land beyond the reach of the government. (She had shown Montag the “escape route” when she saw his slow conversion to the “book cause.”)

Now, every time his “fire brigade” responds, Montag finds more and more books to read and he reads voraciously, to the point, where Mildred can take it no longer and she leaves. Of course, being a good “cousin,” she reports him, and on their next run, his “captain” brings a pistol, having every intention of shooting the “traitor” Montag. In the ensuing struggle, Montag gains control of the gun and the course of events reverses itself. The run, by the way, is to Montag’s home.

The key to this, so far, is Bradbury’s keen understanding of human nature and his excellent writing style and ability. He makes the totally unbelievable, believable as we watch Montag’s transformation into a real person from being an automaton.

Realizing what he has done, Montag has no choice but to drop his “fire brigade” in its tracks so that it will never bother people again. He realizes the cost of his actions when he fills his house with gasoline and puts down his brigade. Of course, there will be a new one along soon, but now television, the real medium of this “age” begins to track the villain.

Montag hides from patrols by day and travels by night and is horrified when he sees his alleged capture and punishment (some innocent is gunned down by a helicopter) and all is right with the world.

Bradbury’s juxtaposition of the world where television (the “Internet” of its day) and his creation of a world where the “word” was the enemy was brilliant and his writing clear, concise, and powerful. The late author had few peers that could match him, other than Poul Andersen, Anne Taylor, and others.

This was a generation where the word was still king and good authorship and editorship were valued. Now with the Internet and Web, things are changing, but, the interesting note is that, if anything, they are making things freer.

Montag, by the way, does take the “escape route” where he finds Clarisse and him leader of the rebels and here he is forced to make the ultimate choice because each “rebel” becomes a book that he or she treasures, down to the watermark. Now, he must choose with the prophetic sentence: “I am born… ” from David Copperfield by Dickens. His transformation from Hugh Montag to Copperfield is complete.

Top 10 Books of all Time in the World 

In this article, we are gonna look at 10 best book of all time in the world.

01:) Anna Karenina by Leo Tolstoy

Described by William Faulkner as the best novel ever written and by Fyodor Dostoevsky as “flawless,” Anna Karenina tells of the doomed love affair between the sensuous and rebellious Anna and the dashing officer, Count Vronsky. Tragedy unfolds as Anna rejects her passionless marriage and thereby exposes herself to the hypocrisies of society. Set against a vast and richly textured canvas of nineteenth-century Russia, the novel’s seven major characters create a dynamic imbalance, playing out the contrasts of city and country life and all the variations on love and family happiness.

While previous versions have softened the robust and sometimes shocking qualities of Tolstoy’s writing, Pevear and Volokhonsky have produced a translation true to his powerful voice. This authoritative edition, which received the PEN Translation Prize and was an Oprah Book Club™ selection, also includes an illuminating introduction and explanatory notes. Beautiful, vigorous, and eminently readable, this Anna Karenina will be the definitive text for fans of the film and generations to come. This Penguin Classics Deluxe Edition also features French flaps and deckle-edged paper.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

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02:) Madame Bovary A Tale of Provincial Life by Gustave Flaubert

Emma Bovary, daughter of an uneducated farmer and wife of a dull doctor in northern France, harbours a passion for everything beyond her grasp – sophistication, romance, love, and deliverance from her banal provincial life. Motivated by the primal, idealized, and vain, she seeks adventure. And with each new endeavour, Emma sets for herself an inevitable and inescapable trap.

Condemned as an affront to public morals, Madame Bovary’s obscenity trial made it notorious. Today, Emma stands as one of fiction’s most famous figures, and the novel itself, among the most pioneering and influential in world literature.

AmazonClassics brings you timeless works from the masters of storytelling. Ideal for anyone who wants to hear a great work for the first time or rediscover an old favourite, these new editions open the door to literature’s most unforgettable characters and beloved worlds.

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03:) War and Peace by Leo Tolstoy

War and Peace broadly focus on Napoleon’s invasion of Russia in 1812 and follows three of the most well-known characters in literature: Pierre Bezukhov, the illegitimate son of a count who is fighting for his inheritance and yearning for spiritual fulfilment; Prince Andrei Bolkonsky, who leaves his family behind to fight in the war against Napoleon; and Natasha Rostov, the beautiful young daughter of a nobleman who intrigues both men.

An s Napoleon’s army invades, Tolstoy brilliantly follows characters from diverse backgrounds—peasants and nobility, civilians and soldiers—as they struggle with the problems unique to their era, their history, and their culture. And as the novel progresses, these characters transcend their specificity, becoming some of the most moving—and human—figures in world literature.

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04:) The Great Gatsby by Scott Fitzgerald

A true classic of twentieth-century literature, this edition has been updated by Fitzgerald scholar James L.W. West III to include the author’s final revisions and features a note on the composition and text, a personal foreword by Fitzgerald’s granddaughter, Eleanor Lanahan—and a new introduction by two-time National Book Award winner Jesmyn Ward.

The Great Gatsby, F. Scott Fitzgerald’s third book stands as the supreme achievement of his career. First published in 1925, this quintessential novel of the Jazz Age has been acclaimed by generations of readers. The story of the mysteriously wealthy Jay Gatsby and his love for the beautiful Daisy Buchanan, of lavish parties on Long Island at a time when The New York Times noted “gin was the national drink and sex the national obsession,” it is an exquisitely crafted tale of America in the 1920s.

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05:) Lolita by Vladimir Nabokov

Awe and exhilaration–along with heartbreak and mordant wit–abound in Lolita, Nabokov’s most famous and controversial novel, which tells the story of the ageing Humbert Humbert’s obsessive, devouring, and doomed passion for the nymphet Dolores Haze. Lolita is also the story of a hypercivilized European colliding with the cheerful barbarism of postwar America. Most of all, it is a meditation on love–love as outrage and hallucination, madness and transformation.

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06:) Middlemarch by George Eliot

George Eliot’s novel, Middlemarch: A Study of Provincial Life, explores a fictional nineteenth-century Midlands town in the midst of modern changes. The proposed Reform Bill promises political change; the building of railroads alters both the physical and cultural landscape; new scientific approaches to medicine incite public division, and scandal lurks behind respectability. The quiet drama of ordinary lives and flawed choices are played out in the complexly portrayed central characters of the novel—the idealistic Dorothea Brooke; the ambitious Dr Lydgate; the spendthrift Fred Vincy; and the steadfast Mary Garth. The appearance of two outsiders further disrupts the town’s equilibrium—Will Ladislaw, the spirited nephew of Dorothea’s husband, the Rev. Edward Casaubon, and the sinister John Raffles, who threatens to expose the hidden past of one of the town’s elite. Middlemarch displays George Eliot’s clear-eyed yet humane understanding of characters caught up in the mysterious unfolding of self-knowledge. This Penguin Classics edition uses the second edition of 1874 and features an introduction and notes by Eliot-biographer Rosemary Ashton. In her introduction, Ashton discusses themes of social change in Middlemarch and examines the novel as an imaginative embodiment of Eliot’s humanist beliefs.

For more than sixty-five years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,500 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

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07:) Adventures of Huckleberry Finn by Mark Twain

Referring to Adventures of Huckleberry Finn, H. L. Mencken noted that his discovery of this classic American novel was “the most stupendous event of my whole life”; Ernest Hemingway declared that “all modern American literature stems from this one book,” while T. S. Eliot called Huck “one of the permanent symbolic figures of fiction, not unworthy to take a place with Ulysses, Faust, Don Quixote, Don Juan, Hamlet.”
The novel’s preeminence derives from its wonderfully imaginative re-creation of boyhood adventures along the Mississippi River, its inspired characterization, the author’s remarkable ear for dialogue, and the book’s understated development of serious underlying themes: “natural” man versus “civilized” society, the evils of slavery, the innate value and dignity of human beings, and other topics. Most of all, Huckleberry Finn is a wonderful story, filled with high adventure and unforgettable characters.

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08:) Stories of Anton Chekhov by Anton Chekhov

Richard Pevear and Larissa Volokhonsky, the highly acclaimed translators of War and Peace, Doctor Zhivago, and Anna Karenina, which was an Oprah Book Club pick and million-copy bestseller, bring their unmatched talents to The Selected Stories of Anton Chekhov, a collection of thirty of Chekhov’s best tales from the major periods of his creative life.

Considered the greatest short story writer, Anton Chekhov changed the genre itself with his spare, impressionistic depictions of Russian life and the human condition. From characteristically brief, evocative early pieces such as “The Huntsman” and the tour de force “A Boring Story,” to his best-known stories such as “The Lady with the Little Dog” and his own personal favourite, “The Student,” Chekhov’s short fiction possesses the transcendent power of art to awe and change the reader. This monumental edition, expertly translated, is especially faithful to the meaning of Chekhov’s prose and the unique rhythms of his writing, giving readers an authentic sense of his style and a true understanding of his greatness.

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09:) In Search of Lost Time by Marcel Proust

On the surface, a traditional “Bildungsroman” describing the narrator’s journey of self-discovery, this huge and complex book is also a panoramic and richly comic portrait of France in the author’s lifetime, and a profound meditation on the nature of art, love, time, memory and death. But for most readers it is the characters of the novel who loom the largest: Swann and Odette, Monsieur de Charlus, Morel, the Duchesse de Guermantes, Françoise, Saint-Loup and so many others — Giants, as the author, calls them, immersed in Time.
“In Search of Lost Time” is a novel in seven volumes. The novel began to take shape in 1909. Proust continued to work on it until his final illness in the autumn of 1922 forced him to break off. Proust established the structure early on, but even after volumes were initially finished he kept adding new material and edited one volume after another for publication. The last three of the seven volumes contain oversights and fragmentary or unpolished passages as they existed in draft form at the death of the author; the publication of these parts was overseen by his brother Robert.

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10:) Hamlet by William Shakespeare

Hamlet is Shakespeare’s most popular, and most puzzling, play. It follows the form of a “revenge tragedy,” in which the hero, Hamlet, seeks vengeance against his father’s murderer, his uncle Claudius, now the king of Denmark. Much of its fascination, however, lies in its uncertainties.

Among them: What is the Ghost–Hamlet’s father demanding justice, a tempting demon, an angelic messenger? Does Hamlet go mad, or merely pretend to? Once he is sure that Claudius is a murderer, why does he not act? Was his mother, Gertrude, unfaithful to her husband or complicit in his murder?

The authoritative edition of Hamlet from The Folger Shakespeare Library, the trusted and widely used Shakespeare series for students and general readers, includes:

-Freshly edited text based on the best early printed version of the play
-Newly revised explanatory notes conveniently placed on pages facing the text of the play
-Scene-by-scene plot summaries
-A key to the play’s famous lines and phrases
-An introduction to reading Shakespeare’s language
-An essay by a leading Shakespeare scholar providing a modern perspective on the play
-Fresh images from the Folger Shakespeare Library’s vast holdings of rare books
-An up-to-date annotated guide to further reading

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11:) Moby Dick by Herman Melville

Teeming with ideas and imagery, and with its extraordinary intensity sustained by mischievous irony and moments of exquisite beauty, Moby-Dick is both a great American epic and a profoundly imaginative literary creation.

Part of the Macmillan Collector’s Library; a series of stunning, clothbound, pocket-sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition features an afterword by Nigel Cliff.

Onboard the whaling ship Pequod a crew of wise men and fools, renegades and seeming phantoms is hurled through treacherous seas by crazed Captain Ahab, a man hell-bent on hunting down the mythic White Whale. Herman Melville transforms the little world of the whaleship into a crucible where mankind’s fears, faith and frailties are pitted against a relentless fate.

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Which one you want to add on your Booktoreads List

15 Books Sandeep Maheshwari Thinks Everyone Should Read

In this Article, We Are going to address 16 Books Recommend by Sandeep Maheshwari

For those who don’t Know Who is Sandeep Maheshwari, well Sandeep Maheshwari is a name among millions who struggled, failed, and surged ahead in search of success, happiness, and contentment. Just like any middle-class guy, he too had a bunch of unclear dreams and a blurred vision of his goals in life.

01:) Who Moved My Cheese? by Spencer Johnson

A timeless business classic, Who Moved My Cheese? uses a simple parable to reveal profound truths about dealing with change so that you can enjoy less stress and more success in your work and in your life.

It would be all so easy if you had a map to the Maze.
If the same old routines worked.
If they’d just stop moving “The Cheese.”
But things keep changing…

Most people are fearful of change, both personal and professional because they don’t have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr Spencer Johnson, the co-author of the multimillion bestseller The One Minute Manager, uses a deceptively simple story to show that when it comes to living in a rapidly changing world, what matters most is your attitude.

Exploring a simple way to take the fear and anxiety out of managing the future, Who Moved My Cheese? can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.

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02:) The Magic of Thinking Big by David J. Schwartz

Millions of readers have acquired the secrets of success through The Magic of Thinking Big. Achieve everything you always wanted: financial security, power and influence, the ideal job, satisfying relationships, and rewarding, happy life.

Set your goals high…then exceed them!

Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and—most important of all—find greater happiness and peace of mind.

The Magic of Thinking Big gives you useful methods, not empty promises. Dr Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!

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03:) Think & Grow Rich by Napolean Hill

Think and Grow Rich has been called the “Granddaddy of All Motivational Literature.” It was the first book to boldly ask, “What makes a winner?” The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world’s winners himself.
The most famous of all teachers of success spent “a fortune and the better part of a lifetime of effort” to produce the “Law of Success” philosophy that forms the basis of his books and that is so powerfully summarized in this one.

In the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill’s thought, deftly interweaves anecdotes of how contemporary millionaires and billionaires, such as Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, achieved their wealth. Outmoded or arcane terminology and examples are faithfully refreshed to preclude any stumbling blocks to a new generation of readers.

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04:) The Power of Positive Thinking by Norman Vincent Peale

An international bestseller with over five million copies in print, The Power of Positive Thinking has helped men and women around the world to achieve fulfillment in their lives through Dr Norman Vincent Peale’s powerful message of faith and inspiration.

In this phenomenal bestseller, “written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life,” Dr Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life—and give yourself the initiative needed to carry out your ambitions and hopes. You’ll learn how to:

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05:) How to Win Friends and Influence People by Dale Carnegie

You can go after the job you want—and get it!

You can take the job you have—and improve it!

You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you

-Twelve ways to win people to your way of thinking

-Nine ways to change people without arousing resentment

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06:) The 7 Habits of Highly Effective People by Stephen R. Covey

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of presidents and CEOs, educators and parents—in short, millions of people of all ages and occupations across the world. This twenty-fifth anniversary edition of Stephen Covey’s cherished classic commemorates his timeless wisdom, and encourages us to live a life of great and enduring purpose.

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07:) Unlimited Power by Anthony Robbins

If you have ever dreamed of a better life, Unlimited Power will show you how to achieve the extraordinary quality of life you desire and deserve, and how to master your personal and professional life. Anthony Robbins has proven to millions through his books, tapes, and seminars that by harnessing the power of the mind you can do, have, achieve, and create anything you want for your life. He has shown heads of state, royalty, Olympic and professional athletes, movie stars, and children how to achieve. With Unlimited Power, he passionately and eloquently reveals the science of personal achievement and teaches you:
* How to find out what you really want
* The Seven Lies of Success
* How to reprogram your mind in minutes to eliminate fears and phobias
* The secret of creating instant rapport with anyone you meet
* How to duplicate the success of others
* The Five Keys to Wealth and Happiness
Unlimited Power is a revolutionary fitness book for the mind. It will show you, step by step, how to perform at your peak while gaining emotional and financial freedom, attaining leadership and self-confidence, and winning the cooperation of others. It will give you the knowledge and the courage to remake yourself and your world. Unlimited Power is a guidebook to superior performance in an age of success.

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08:) Chicken Soup for the Unsinkable Soul

From the humorous to the heroic, from the extraordinary to the everyday, each of these stories emphasizes victory over the odds. You’ll find new energy to live your dreams, surmount obstacles, and think positively as you read about how other people have met their challenges and moved forward with joy and purpose.

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09:) Marketing Management by Philip Kotler

The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

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10:) See You At The Top by Zig Ziglar

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11:) You can Heal Your Life by Louise L. Hay

Louise L. Hay, bestselling author, is an internationally known leader in the self-help field. Her key message is: “If we are willing to do the mental work, almost anything can be healed.” The author has a great deal of experience and firsthand information to share about healing, including how she cured herself after being diagnosed with cancer. An excerpt from You Can Heal Your Life: Life Is Really Very Simple. What We Give Out, We Get Back What we think about ourselves becomes the truth for us. I believe that everyone, myself included, is responsible for everything in our lives, the best and the worst. Every thought we think is creating our future. Each one of us creates our experiences by our thoughts and our feelings. The thoughts we think and the words we speak create our experiences.

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12:) Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi

Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.

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13:) The Alchemist by Paulo Coelho

A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.

Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.

Paulo Coelho’s masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago’s journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life’s path, and, most importantly, to follow our dreams.

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14:) Jonathan Livingston Seagull: A Story by Richard Bach

The new complete edition of a timeless classic that includes the never-before-published Part Four and Last Words by Richard Bach.

This is the story for people who follow their hearts and make their own rules…people who get special pleasure out of doing something well, even if only for themselves…people who know there’s more to this living than meets the eye: they’ll be right there with Jonathan, flying higher and faster than they ever dreamed.

A pioneering work that wed graphics with words, Jonathan Livingston Seagull now enjoys a whole new life.

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15:) Fire Of Motivation: Sandeep Maheshwari by Saahitya Chintan

Dear Readers,Sandeep Maheshwari, a name that everyone knows today, who went forward in search of success, happiness and satisfaction in his life, failed and continued again and today, has become a great name, whose ideas have changed the lives of millions. Today the world knows him as the most famous motivational speaker and a founder of a website that sells photos – (Imagesbazaar.com). Whose buyers are millions in the whole world. Today, this website has the largest Indian pictures in the world and every year this company earns crores of money, you should explore once. There are very few people in this world whose work speaks a lot about them. Like any common and middle-class boy, he also had ambiguous dreams and had a blurry vision about his goals in life. After a lot of ups and downs in life, he understood the true meaning of his life. He is from a very simple family and he faced many difficulties in the beginning, but he did not give up and went ahead, finally got success. He plays the role of a guide in achieving the success of millions of people with the experience of his failures. This book contains his thoughts which he has said, understood and experienced in his life. The book is written with the utmost care, however, if there is an error, then forgive us, hopefully, you will get a chance to learn a lot in life with the thoughts of Sandeep Maheshwari. You can change your life with the thoughts given in this book, I have a request to all of you to read this book very carefully and if possible, read 2 – 3 times. Please do appreciate the work by giving a good review of the book, if you like the book. Thank you for reading…!!!

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Six Books That Changed Matt D’Avella Life

📚Knowledge is power! These are the six books that have had the greatest impact on my life

01:) The War of Art by Steven Pressfield

A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul.

What keeps so many of us from doing what we long to do?

Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavour—be it starting up a dream business venture, writing a novel, or painting a masterpiece?

Bestselling novelist Steven Pressfield identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.

The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline.

Think of it as tough love . . . for yourself.

Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

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02:) The Dip by Seth Godin

The old saying is wrong-winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun until it hits a low point-really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.

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03:) The Art of Possibility by Roz & Ben Zander

Presenting twelve breakthrough practices for bringing creativity into all human endeavours, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander’s experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander’s genius for designing innovative paradigms for personal and professional fulfilment. The authors’ harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world.

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04:) The Game by Neil Strauss

Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the bestselling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year — guaranteed to change the lives of men and transform the way women understand the opposite sex forever.

On his journey from AFC (average frustrated chump) to PUA (pick-up artist) to PUG (pick-up guru), Strauss not only shares scores of original seduction techniques but also has unforgettable encounters with the likes of Tom Cruise, Britney Spears, Paris Hilton, Heidi Fleiss, and Courtney Love. And then things really start to get strange — and passions lead to betrayals lead to violence. The Game is the story of one man’s transformation from frog to the prince — to a prisoner in the most unforgettable book of the year.

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05:) The 4-Hour Workweek by Tim Ferriss

Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by-step guide to luxury lifestyle design teaches: How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week; how to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want; how blue-chip escape artists travel the world without quitting their jobs; how to eliminate 50 per cent of your work in 48 hours using the principles of a forgotten Italian economist; and, how to trade a long-haul career for short work bursts and frequent ‘mini-retirements’. This new updated and expanded edition includes: more than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point; real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than GBP5 a meal; how lifestyle design principles can be suited to unpredictable economic times; and, the latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

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06:) The Total Money Makeover by Dave Ramsey

Okay, folks, do you want to turn those fat and flabby expenses into a well-toned budget? Do you want to transform your sad and skinny little bank account into a bulked-up cash machine? Then get with the program, people. There’s one sure way to whip your finances into shape, and that’s with The Total Money Makeover: Classic Edition.

By now, you’ve heard all the nutty get-rich-quick schemes, the fiscal diet fads that leave you with a lot of kooky ideas but not a penny in your pocket. Hey, if you’re tired of the lies and sick of the false promises, take a look at this—it’s the simplest, most straightforward game plan for completely making over your money habits. And it’s based on results, not pie-in-the-sky fantasies. With The Total Money Makeover: Classic Edition, you’ll be able to:

Design a sure-fire plan for paying off all debt—meaning cars, houses, everything
Recognize the 10 most dangerous money myths (these will kill you)
Secure a big, fat nest egg for emergencies and retirement!
Includes new, expanded “Dave Rants” sidebars tackle marriage conflict, college debt, and more. All-new forms and back-of-the-book resources to make Total Money Makeover a reality.

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16 Biographical Books Everyone Should Read

In this Book To Reads Article, we’ll try to answer the following questions: Which are the best biographical books?, Which biographies are the most popular? What best selling biographies are worth reading?, What is the best biography for Richard Branson?, What is the best biography for Steve Jobs?, What is the best biography for Nelson Mandela? What is the best biography for Malcolm X? What is the best biography for J. D. Rockefeller Sr.? What is the best biography for Phil Knight? What is the best biography for Jack Ma, What is the best biography for Barbara Corcoran? What is the best biography for Howard Schultz? What is the best biography for Ernest Hemingway? What is the best biography for Sam Walton?What is the best biography for Elon Musk? What is the best biography for the Wright brothers? What is the best biography for Jeff Bezos?

01:) The Wright Brothers by David McCullough

On a winter day in 1903, in the Outer Banks of North Carolina, two brothers—bicycle mechanics from Dayton, Ohio—changed history. But it would take the world some time to believe that the age of flight had begun, with the first powered machine carrying a pilot.

Orville and Wilbur Wright were men of exceptional courage and determination, and of far-ranging intellectual interests and ceaseless curiosity. When they worked together, no problem seemed to be insurmountable. Wilbur was unquestionably a genius. Orville had such mechanical ingenuity as few had ever seen. That they had no more than a public high school education and little money never stopped them in their mission to take to the air. Nothing did, not even the self-evident reality that every time they took off, they risked being killed.

In this “enjoyable, fast-paced tale” (The Economist), master historian David McCullough “shows as never before how two Ohio boys from a remarkable family taught the world to fly” (The Washington Post) and “captures the marvel of what the Wrights accomplished” (The Wall Street Journal). He draws on the extensive Wright family papers to profile not only the brothers but their sister, Katharine, without whom things might well have gone differently for them. Essential reading, this is “a story of timeless importance, told with uncommon empathy and fluency…about what might be the most astonishing feat mankind has ever accomplished…The Wright Brothers soars”.

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02:) Losing My Virginity: How I Survived, Had Fun, and Made a Fortune

Doing Business My Way, by Richard Branson

In little more than twenty-five years, Richard Branson spawned nearly a hundred successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), and others ranging from financial services to bridal wear, Branson has a track record second to none. Many of his companies were started in the face of entrenched competition. The experts said, “Don’t do it.” But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns and the competition is complacent.

In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Branson has written his own “rules” for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Family, friends, fun, and adventure are equally important as business in his life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colourful stories, including:

– Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

– Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

– Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

– Swimming two miles to safety during a violent storm off the coast of Mexico

– Staging a rescue flight into Baghdad before the start of the Gulf War

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

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03:) The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech’s other elite innovators — Jobs, Gates, Zuckerberg — Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

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04:) Steve Jobs by Walter Isaacson

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

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05:) Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Book by Ashlee Vance

In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs–a real-life Tony Stark–and a fascinating exploration of the renewal of American invention and its new “makers.”
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.
Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk–one of the most unusual and striking figures in American business history–is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.

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06:) The Autobiography of Benjamin Franklin by Benjamin Franklin

The Autobiography of Benjamin Franklin is the traditional name for the unfinished record of his own life written by Benjamin Franklin from 1771 to 1790; however, Franklin himself appears to have called the work his Memoirs. Although it had a tortuous publication history after Franklin’s death, this work has become one of the most famous and influential examples of an autobiography ever written. Franklin’s account of his life is divided into four parts, reflecting the different periods at which he wrote them. There are actual breaks in the narrative between the first three parts, but Part Three’s narrative continues into Part Four without an authorial break.

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07:) Long Walk to Freedom by Nelson Mandela

Nelson Mandela was one of the great moral and political leaders of his time: an international hero whose lifelong dedication to the fight against racial oppression in South Africa won him the Nobel Peace Prize and the presidency of his country. After his triumphant release in 1990 from more than a quarter-century of imprisonment, Mandela was at the center of the most compelling and inspiring political drama in the world. As president of the African National Congress and head of South Africa’s antiapartheid movement, he was instrumental in moving the nation toward multiracial government and majority rule. He is still revered everywhere as a vital force in the fight for human rights and racial equality.

Long Walk to Freedom is his moving and exhilarating autobiography, destined to take its place among the finest memoirs of history’s greatest figures. Here for the first time, Nelson Rolihlahla Mandela told the extraordinary story of his life — an epic of struggle, setback, renewed hope, and ultimate triumph.

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08:) The Autobiography of Malcolm X by Malcolm X

In the searing pages of this classic autobiography, originally published in 1964, Malcolm X, the Muslim leader, firebrand, and anti-integrationist, tells the extraordinary story of his life and the growth of the Black Muslim movement. His fascinating perspective on the lies and limitations of the American Dream, and the inherent racism in a society that denies its nonwhite citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time. The Autobiography of Malcolm X stands as the definitive statement of a movement and a man whose work was never completed but whose message is timeless. It is essential reading for anyone who wants to understand America.

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09:) Titan: The Life Of John D Rockefeller Sr. by Ron Chernow

John D. Rockefeller, Sr., history’s first billionaire and the patriarch of America’s most famous dynasty, is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, a National Book Award-winning biographer, gives us a detailed and insightful history of the mogul. Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist.

Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded “the Octopus” by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.

Rockefeller was likely the most controversial businessman in our nation’s history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than 30 years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.

While providing abundant evidence of Rockefeller’s misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously than anyone before him – his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.

John D. Rockefeller’s story captures a pivotal moment in American history, documenting the dramatic post–Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. P. Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller’s life into a vivid tapestry of American society in the late 19th and early 20th centuries. It is Ron Chernow’s signal triumph that he writes this monumental saga with all the sweep, drama, and insight that this giant subject deserves.

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10:) Alibaba: The House That Jack Ma Built, by Duncan Clark

An engrossing insider’s account of how a teacher built one of the world’s most valuable companies – rivaling Walmart and Amazon – and forever reshaped the global economy.

In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world’s largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle-class consumers.

Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.

How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80 percent market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions? How does the Chinese government view its rise? Will Alibaba expand further overseas, including in the US?

Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.

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11:) Shoe Dog: A Memoir by the Creator of Nike Phil Knight

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

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12:) Shark Tales: How I Turned $1,000 into a Billion Dollar Business by Barbara Corcoran and Bruce Littlefield

The inspiring true story of Shark Tank star Barbara Corcoran–and her best advice for anyone starting a business. After failing at twenty-two jobs, Barbara Corcoran borrowed $1,000 from a boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using the unconventional lessons she learned from her homemaker mom, she gradually built it into a $6 billion dollar business. Now Barbara’s even more famous for the no-nonsense wisdom she offers to entrepreneurs on Shark Tank, ABC’s hit reality TV show.

Shark Tales is down-to-earth, frank, and as heartwarming as it is smart. After reading it don’t be surprised if you find yourself thinking, “If she can do it, so can I.” Nothing would make Barbara happier.

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13:) Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything… from our tastes to our language to the face of Main Street” (Fortune).

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14:) A Moveable Feast by Ernest Hemingway

Begun in the autumn of 1957 and published posthumously in 1964, Ernest Hemingway’s A Moveable Feast captures what it meant to be young and poor and writing in Paris during the 1920s. A correspondent for the Toronto Star, Hemingway arrived in Paris in 1921, three years after the trauma of the Great War and at the beginning of the transformation of Europe’s cultural landscape: Braque and Picasso were experimenting with cubist form; James Joyce, long living in self-imposed exile from his native Dublin, had just completed Ulysses; Gertrude Stein held court at 27 Rue de Fleurus, and deemed young Ernest a member of une generation perdue; and T.S. Eliot was a bank clerk in London. It was during these years that the as-of-yet unpublished young writer gathered the material for his first novel The Sun Also Rises, and the subsequent masterpieces that followed.

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15:) Made in America by Sam Walton

Meet a genuine American folk hero cut from the homespun cloth of America’s heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure if his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style.

In a story rich with anecdotes and the “rules of the road” of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.

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16:) Creativity, Inc by Ed Catmull

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

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What It Takes to Get Published – 6 Steps to Take When Editing Your Novel

Editing is a long, tiring process and something many writers struggle with. Here you have a child you’ve slaved over for weeks, months or even years and now you’re tasked with tearing it apart. It’s painful and seemingly impossible to new writers, but it must be done. When editing your novel, you must remove all attachments to it and tell yourself you didn’t write it. You’re editing it for a friend.

Read over the entire manuscript.

Take a few days to read over the entire manuscript, but don’t make any edits yet. Look for plot holes, areas which may confuse the reader and make notes.

Add, delete and move scenes around.

During your second read, fill in those plot holes. This may require you to move scenes around, add a few in and remove others. Any scene that doesn’t move the plot forward should get removed at this time. If you find this painful, make a deleted scenes file to make things a little easier. Scenes you delete can be placed in this file for safekeeping.

Do a line by line.

By now you’re probably tired of reading the same book over and over. This is by far the longest of the edits. Go through the document line by line, looking for passive voice, improper dialogue tags, excessive description as well as areas that don’t have enough. This may take you a few weeks, so try to cut the work up into daily chapters.

Read it over again.

Read over your manuscript aloud. When we read silently, we tend to skip ahead. Reading aloud will help you find areas your reader may stumble over. You can edit as you go. Be sure to have plenty of water so your throat doesn’t get too dry.

Use your beta readers.

Once you’re happy with the edits, send the manuscript off to beta readers and see what they think. A second or even third set of eyes does wonders for the editing process. These beta readers should be fellow writers who understand the structure and other elements of writing, not close family and friends.

Do one last edit.

Once you get notes back from your beta readers, look over their suggestions and apply those you agree with. This is great practice for when you’ll receive line edits from an agent or editor.

Things to remember:

Use your writer communities for inspiration. Places like Absolute Write have areas to share your work or even places where you write for an hour and share a couple of hundred words for your writing group to comment on. This is also a great resource if you find yourself getting stuck on a scene. Use your fellow writers to push your editing process forward. Don’t get stuck.

11 Books EVERY Student Should Read

In this Article, We Are going to address 11 Best Books Every Student Should Read to Get Good Gread and Become Successful In Life.

01:) Deep Work: Rules for Focused Success in a Distracted World

Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide a sense of true fulfilment that comes from craftsmanship. In short, deep work is like a superpower in our increasingly competitive twenty-first-century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.

In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four “rules,” for transforming your mind and habits to support this skill.

A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories — from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air — and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.

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02:) A Mind for Numbers: How to Excel at Math and Science

Whether you are a student struggling to fulfil a math or science requirement, or you are embarking on a career change that requires a new skill set, A Mind for Numbers offers the tools you need to get a better grasp of that intimidating material. Engineering professor Barbara Oakley knows firsthand how it feels to struggle with math. She flunked her way through high school math and science courses, before enlisting in the army immediately after graduation. When she saw how her lack of mathematical and technical savvy severely limited her options—both to rise in the military and to explore other careers—she returned to school with a newfound determination to re-tool her brain to master the very subjects that had given her so much trouble throughout her entire life.

In A Mind for Numbers, Dr Oakley lets us in on the secrets to learning effectively—secrets that even dedicated and successful students wish they’d known earlier. Contrary to popular belief, math requires creative, as well as analytical, thinking. Most people think that there’s only one way to do a problem when in actuality, there are often a number of different solutions—you just need the creativity to see them. For example, there are more than three hundred different known proofs of the Pythagorean Theorem. In short, studying a problem in a laser-focused way until you reach a solution is not an effective way to learn. Rather, it involves taking the time to step away from a problem and allow the more relaxed and creative part of the brain to take over. The learning strategies in this book apply not only to math and science but to any subject in which we struggle. We all have what it takes to excel in areas that don’t seem to come naturally to us at first, and learning them does not have to be as painful as we might think.

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03:) Getting from College to Career Rev Ed: Your Essential Guide To Succeeding In The Real World

Getting from College to Career by Career Expert and Global Spokesperson for LinkedIn, Lindsey Pollak, is an insightful, essential world guide for college students and recent graduates who are preparing to embark upon a career beyond the university walls. Now newly revised to reflect the most recent changes in the economy and job market, these “90 things to do before you join the real world” will give every young grad a head start, providing essential information for adapting to and succeeding in a marketplace that is now more competitive than ever.

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04:) The Power of Habit: Why We Do What We Do in Life and Business

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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05:) Spark: The Revolutionary New Science of Exercise and the Brain

Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: Aerobic exercise physically remodels our brains for peak performance.

In Spark, John J. Ratey, M.D., embarks upon a fascinating and entertaining journey through the mind-body connection, presenting startling research to prove that exercise is truly our best defence against everything from depression to ADD to addiction to aggression to menopause to Alzheimer’s.

Filled with amazing case studies (such as the revolutionary fitness program in Naperville, Illinois, which has put this school district of 19,000 kids first in the world of science test scores), Spark is the first book to explore comprehensively the connection between exercise and the brain. It will change forever the way you think about your morning run — -or, for that matter, simply the way you think.

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06:) The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy

Chris Bailey turned down lucrative job offers to pursue a lifelong dream—to spend a year performing a deep dive experiment into the pursuit of productivity, a subject he had been enamoured with since he was a teenager. After obtaining his business degree, he created a blog to chronicle a year-long series of productivity experiments he conducted on himself, where he also continued his research and interviews with some of the world’s foremost experts, from Charles Duhigg to David Allen. Among the experiments that he tackled: Bailey went several weeks with getting by on little to no sleep; he cut out caffeine and sugar; he lived in total isolation for 10 days; he used his smartphone for just an hour a day for three months; he gained ten pounds of muscle mass; he stretched his workweek to 90 hours; a late riser, he got up at 5:30 every morning for three months—all the while monitoring the impact of his experiments on the quality and quantity of his work.

The Productivity Project—and the lessons Chris learned—are the result of that year-long journey. Among the counterintuitive insights Chris Bailey will teach you:
· slowing down to work more deliberately;
· shrinking or eliminating the unimportant;
· the rule of three;
· striving for imperfection;
· scheduling less time for important tasks;
· the 20-second rule to distract yourself from the inevitable distractions;
· and the concept of productive procrastination.
In an eye-opening and thoroughly engaging read, Bailey offers a treasure trove of insights and over 25 best practices that will help you accomplish more.

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07:) The Happiness Equation: Want Nothing + Do Anything=Have Everything

What is the formula for a happy life? Neil Pasricha is a Harvard MBA, a New York Times–bestselling author, a Walmart executive, a father, a husband. After selling more than a million copies of the Book of Awesome series, wherein he observed the everyday things he thought were awesome, he now shifts his focus to the practicalities of living an awesome life.

In his new book The Happiness Equation, Pasricha illustrates how to want nothing and do anything in order to have everything. If that sounds like a contradiction in terms, you simply have yet to unlock the 9 Secrets to Happiness. Each secret takes a piece out of the core of common sense, turns it on its head to present it in a completely new light, and then provides practical and specific guidelines for how to apply this new outlook to lead a fulfilling life.

Once you’ve unlocked Pasricha’s 9 Secrets, you will understand counter-intuitive concepts such as Success Does Not Lead to Happiness, Never Take Advice, and Retirement Is a Broken Theory. You will learn and then master three brand-new fundamental life tests: the Saturday Morning Test, The Bench Test, and the Five People Test. You will know the difference between external goals and internal goals and how to make more money than a Harvard MBA (hint: it has nothing to do with your annual salary). You will discover that true wealth has nothing to do with money, multitasking is a myth, and the elimination of options leads to more choice.

The Happiness Equation is a book that will change how you think about pretty much everything—your time, your career, your relationships, your family, and, ultimately, of course, your happiness.

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08:) Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

Every interaction is a performance, and much of our success—professional and personal—hinges on being able to inspire an audience. And while some people seem to be naturals in the spotlight, this ability very rarely derives from talent alone.

In Steal the Show, New York Times best-selling author, top-rated corporate speaker, and former professional actor Michael Port teaches you how to make the most of your own moments in the spotlight. He makes it easy to give your presentations a clear focus, engage your listeners, manage your nerves, play the right role in every situation to give your message maximum impact, and much more. Drawing on his MFA training at the prestigious Graduate Acting Program at New York University, Port has engineered a system that the non-actor can use to ensure his or her voice is heard when it matters most.

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09:) Your Money: The Missing Manual

Keeping your financial house in order is more important than ever. But how do you deal with expenses, debt, taxes, and retirement without getting overwhelmed? This book points the way. It’s filled with the kind of practical guidance and sound insights that makes J.D. Roth’s GetRichSlowly.org a critically acclaimed source of personal-finance advice.
You won’t find any get-rich-quick schemes here, just sensible advice for getting the most from your money. Even if you have perfect credit and no debt, you’ll learn ways to make your rosy financial situation even better.

Get the info you need to make sensible decisions on saving, spending, and investing
Learn the best ways to set and achieve financial goals
Set up a realistic budget framework and learn how to track expenses
Discover proven methods to help you eliminate debt
Understand how to use credit wisely
Win big by making smart decisions on your home and other big-ticket items
Learn how to get the most from your investments by avoiding rash decisions
Decide how — and how much — to save for retirement

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10:) So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love

In this eye-opening account, Cal Newport debunks the long-held belief that “follow your passion” is good advice. Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job-hopping.

After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.
In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to “be so good they can’t ignore you,” Cal Newport’s clearly-written manifesto is mandatory reading for anyone fretting about what to do with their life or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.

SO GOOD THEY CAN’T IGNORE YOU will change the way we think about our careers, happiness, and the crafting of a remarkable life.

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11:) The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century’s On-line Pioneers

The Victorian Internet tells the colourful story of the telegraph’s creation and remarkable impact, and of the visionaries, oddballs, and eccentrics who pioneered it, from the eighteenth-century French scientist Jean-Antoine Nollet to Samuel F. B. Morse and Thomas Edison. The electric telegraph nullified distance and shrank the world quicker and further than ever before or since, and its story mirrors and predicts that of the Internet in numerous ways.

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How to Make Writing Your Book Easier

I’m no expert in human behaviour, but as far as I can tell, we as a species thrive on routine. I know for a fact that both my sons behave better when they know what to expect. For example, this morning school was delayed for two hours because of the weather. So instead of eating breakfast at 7:00, getting dressed at 7:35, and walking out the door at 8:05, my sons and I lay in bed until 7:15, ate breakfast at 8:00, watched television until 9:45, and then I had to rush everyone to get dressed and out of the house at 10:00. We’re adaptable, thank goodness, and everything worked out okay. But the little change certainly made things more hectic. And all my morning chores that are usually done by 8:00 a.m. didn’t get done until about 11:00.

So routines are good-they give us a rhythm to follow through key parts of the day. They also make writing big projects, like books, easier to finish. That’s the hardest part, you know, actually finishing the book.

Routines get you in the habit and before long, you’ve done your writing for the day without any struggle or difficulty at all. Writing becomes one of those tasks you do every day, like making the bed or washing a load of laundry. But although most people accomplish more on routines, they aren’t always easy to establish. It almost seems like you’re the kind of person who establishes routines automatically or you aren’t. I fall in the second category for sure. I don’t naturally establish routines; I tend to fly by the seat of my pants, which makes it difficult to get things done.

I have to consciously make the effort to build habits that keep me organized and on track, with my writing and other areas of my life. If I want the house to be clean, I have to work straightening up into my routine. If I want my blog to be updated every day, I have to find somewhere to fit it into the rhythm of my life. And if I want to write a book, I have to give myself a deadline, break the project down into small assignments, put the task on my to-do list, pour my cup of coffee, and then show up to write at my desk in the morning. Motivation waxes and wanes, so when I don’t feel like doing anything, I have my routines to fall back on, to coax me into productivity.

When I’m working with a client or student and they’re struggling to find time to write I encourage them to work writing into their normal routine. I have found for myself, and many other writers, that if you clear calendar days and make writing a big deal, that you won’t make the kind of progress you do when you make writing a little part of every day. And you won’t be as good at it either.

Here are a few tips for easily incorporating writing into your day.

Put Writing on Your List
Even though I know I’m supposed to be writing every day, I still put it on my to-do list. I don’t know why writing things on lists makes them more likely to happen, but it really works.

Ritualize Your Writing Time
I had a teacher in graduate school recommend making your writing time a sort of ritual that you do every day. By making it a ritual, she meant to set up your writing time, in the same way, each time, not only to make it a habit but also to successfully transition yourself into it. For example, turn on your favourite music, fix yourself a cup of tea or coffee, light the candle, and then sit down at your desk to write. And then blow the candle out when you’re done.

Give Yourself an Assignment
Thinking about what to write when you sit down at your computer can eat away time. So at the end of every writing session, when you’re still in that creative flow, take a minute to give yourself an assignment for what to write the next time. Then when you open up that draft on your computer, you’ll know exactly what you’re supposed to be writing.

Writers write, even though that can be one of the hardest things to make time to do. Successes like getting your book done require doing whatever it takes to make sure you write. And the more you write, the easier it will be.

Did You Plan to Write a Book This Year?

Broken New Year’s  Resolutions?

Did you resolve to pursue your talents this year? Write more often? Finish that story? Give poetry a try? And you’ve already broken your resolution? OH, NO!

They – don’t worry about it! Here is your chance to start again.

Don’t be cross with yourself. It is only natural for people to need a “reboot” now and then. You must renew your pledges daily to work new vows into old habits. This is true of every kind of habit – dieting, smoking, gambling, etc. And it is most definitely true with writing.

Make daily resolutions. They are the only kind that really accomplishes anything. Here are a few ideas to help you refocus:

Break your writing time into small chunks that you can work in every day. Fifteen minutes is a good choice. That will give you five minutes to clear your mind and ten minutes to get into the groove. You will be surprised what you can write in fifteen minutes.

True story: An unpublished author wrote and finished a book within a year by writing fifteen minutes a day on her lunch hour. She sent it to a publisher. He bought it.

Writers, you set your own limitations. You also create your own chances in life.

If you don’t feel inspired when you sit down to write, don’t let that concern you. Write about your work, your boss, your mate, or how you want to remodel the house. Read editorials in the newspapers and reply to them. Do whatever you must, but write!

Don’t allow yourself to be satisfied with complacency. It won’t work in a writer’s life. Get on or off the pot.

Writing is calling to you or you wouldn’t be reading this. Starve it, and the urge will die entirely. Feed it, and surprise yourself.

Get back on the writing horse and start again – as many times as it takes!

Do Self Help Books Honestly Work?

Dale Carnegie can easily be considered the granddaddy of the self-help industry with his book “How to win friends and influence people”. This book, first published in 1936 has now sold well over 16 million copies and is the benchmark for the introspection that told us to pull your socks up and go and make something of yourself. His wonderful book did two things; it helped millions and it buoyed others into thinking that they too could write how others could improve themselves and their situations.

Self-help books took off late in the 20th century when all manner of self-appointed experts in all manner of things began spouting advice, many of these books took on a life of their own spawning one sequel after another, selling hundreds of thousands of copies, far more than most books of the time.

There are those who will tell you to toss these books in the garbage and get on with what you have, play the cards you were dealt, then there are others who do not agree, those who are reaping a small fortune from writing books on every subject from getting thin to gaining weight and every other subject you can possibly think of.

Can books help us help ourselves?

Perhaps they can, however, there are psychologists who remain sceptical. Amongst others, there are books which tell you how to find everlasting fulfilment, success in your career, steps to emotional healing, how to stop anxiety from ruining your marriage and the secrets to joy. The statistics are quite revealing, during this recent downturn in the economy, book sales per se are down by 1%, self-help book sales are up a staggering 25%. It is numbers like these that have turned the publication of self-help tomes into a $10 billion a year industry. Herein lies the question, “if self-help books for business are so good, why are there so many of them?”. Logic tells us that if there was a book which unlocked all the secrets to a successful business not only would we not be in the financial pickle we are in right now, there would be no room in the market for the hundreds of other titles also promising the secret. How many secrets can there possibly be?

Are self-help books dangerous?

It’s hard to call them dangerous, they don’t come complete with a weapon but they can perhaps be a weapon of destruction in their own right. People who buy into the claims made by these self-help books are often led into believing that they must be failures because the claims in the book didn’t help them nor change them one iota. Little of the advice offered in business help books or life, in general, has been scientifically tested and proven even though there are ways to test such things as happiness quotients as an example. Many self-help books offer ways to make readers feel good but rarely do these books and the advice contained therein actually cure what ails the person. When buying a self-help book be aware, there are a few valid points that should be assessed before putting your money down;

  • Are the claims even realistic, can you possibly lose 50 pounds in 10 days, I don’t think so?
  • Evaluate the credentials of the author, if the book is about selling, has he ever sold anything?
  • Check the testimonials, are they from recognized experts or from his family and friends?
  • As at the bookstore what comments they are receiving about the book.
  • Check the authors supporting material, if he refers to his other books in support of this one odds are he is only gunning for new sales.
  • Does he give a practical suggestion on how to do things, after all, that is the purpose of the book?
  • Compare content to similar books on the shelf, is the content less or more, is it radically different?

The Advantages of Self-Publishing

While there has traditionally been a stigma attached to self-publishing, for some writers the option to self-publish has many advantages.

Advantage 1:

Self-publishing allows you to make a much larger profit on each book sold. If you already have a channel to sell your books, self-publishing can make the writing/publishing process more profitable than having your book traditionally published. Writers who frequently speak at conferences, for example, might benefit more from self-publishing than from using a publisher.

Advantage 2:

Self-publishing gives you complete control over your editorial and design. If you want to use your book to brand either yourself or your company, you can use your cover in ways a traditional publisher would probably not consider. You can be much more free with plugs to your own products and services in a self-published and not be concerned that they’ll be edited out.

Advantage 3:

Self-publishing allows you to set the timeline. If your book is related to a current or upcoming event, you can push your schedule to ensure that you have printed copies of your book on-hand when that event happens. A publishing house has its own schedule that doesn’t necessarily coincide with yours. It will likely take much longer to see your book in print than if you self-publish.

Advantage 4:

When you self-publish, you retain all copyrights. If your printed book doesn’t sell the way you expected, or if you really want to re-purpose it as a video or ebook, with a traditional publisher you are stuck. Your contract likely prohibits you from using your content in any way without them. As a self-publisher, you can create ebooks, articles for your website, videos, or booklets from your book’s content without contractual repercussions.

Of course, being a self-publisher also has its hardships. You need at least some initial financial outlay to self-publish a professional-looking book, and if the book fails to sell, there is no one to blame but yourself.

However, for the adventurous, sales-minded writer, self-publishing may be the best of all possible worlds.

How to plan your next storybook

Knowing how to write a story is a skill that every English student has to learn for academic, essay writing and examinations. In countless academic situations, you are required to write a story, from a very young age right up to GCSE and A level English. In fact, the most important skill is often not really the story itself but its construction and the way in which it is written. So mastering the art of story writing is a very important technique and one that will actually serve you throughout your life, as it contains the knowledge of writing and structure that are essential to all forms of writing, and will always be helpful in a myriad of different real-life situations.

How to plan a story

Planning is an essential aspect of story writing, because the questions are often quite open-ended, giving you the opportunity to create as broad and complex a story as you like. The key to writing a successful story is to know exactly how much time you have and not to be over-ambitious about the amount of content you will really be able to write and write well, in the time. Remember that you are not going to get marks for the actual events that happen in your story, but for the manner in which they are described, so it is much more advisable to choose a fairly simple story with only one or two major occurrences that you can really describe in-depth and linguistic detail, not a very complex tale in which so many exciting events occur that you barely have time to squeeze them all in and risk running out of time at the end before finishing your story. To earn a high grade, you must always get to the end of your story.

Stages of a story

The structure of a story varies from that of other academic assignments, and it is advisable to split your plan up into sections accordingly. It is therefore advisable to start with ‘introduction’, in which the characters and situation are introduced, then ‘build-up’, in which a problem or tense situation arises, then the ‘climax’, where the most dramatic part of your story occurs, followed by ‘resolution’, where the problem is solved and ‘conclusion’, which cleverly ties up the loose ends and finishes your story. Under each heading make a note of the events that belong in that section, and add any exciting vocabulary, metaphors, images or similes you will include when writing it.

Writing

When writing your story keeping to time is extremely important, so make sure that you split up the time available equally between the different sections of your plan and stick to these time limits strictly. Remember when dividing up your time to leave yourself an extra ten minutes to check through at the end for spelling and punctuation mistakes. When writing your story, remember to spend more time on the actual writing than the events themselves. A very detailed and sensory description of a calm lake with birds landing for the night can be worth far more marks than a sketchy account of an explosion at a nuclear power station or an alien attack that simply tells us what happened without any really good description.

Story writing language

It is important to choose your vocabulary very carefully, as this is the most important aspect of successful, high-grade writing. It is important to use lots of adjectives and adverbs, never describing a thing without telling us about its texture or colour, its character or emotions. Never describe an action without telling us the way in which it was done as this adds a whole new depth and interest to your story and one that is essential if you want to earn top marks. Remember to describe things using the different angles of all the five senses – don’t just tell the reader what things look like, but also what they smell, sound, taste and feel like, as this will make the story seem much more immediate and realistic to them. Other linguistic methods like metaphors, similes, imagery, alliteration, personification, and onomatopoeia will all help to improve the quality of your story writing and raise your marks, so think carefully when you are writing and add in as many exciting effects as you can.

16 BEST Books on BRANDING of all time

In this Article, We Are going to address 16 Best Books on BRANDING that you should read if you are into marketing or you are interested in entrepreneurship.

1. Made to Stick by Chip Heath and Dan Heath

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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2. The Road To Recognition by Seth Price and Barry Feldman

Ready to reap the rewards of recognition?

You own a brand.  Its name is your name.

You need to take ownership of it and earn recognition as an expert in your field. There’s no simple shortcut. But now there’s a remarkably useful roadmap featuring:

  • An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success.
  • 26 practical lessons to help you whether you’re an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist
  • Insights from professionals who are reaping the rewards of recognition

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3. The Choice Factory by Richard Shotton

Winner of the Sales and Marketing Category at the 2019 Business Book Awards.
Voted #1 in the BBH World Cup of Advertising Books, 2018.

If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.

Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts.

The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia but also on the analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.
The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges.

Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief.

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4. Building a StoryBrand by Donald Miller

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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5. Contagious: Why Things Catch On by Jonah Berger

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumours and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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6. Positioning by Al Ries and Jack Trou

The first book to deal with the problems of communicating to a sceptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

The positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition’s weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

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7. Confessions of an Advertising Man by David Ogilvy

“We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.”  —David Ogilvy
David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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8. All Marketers Are Liars by Seth Godin

Legendary business writer Seth Godin has three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler than a $25 brand. And believing it makes it true.

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.

But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

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9. Be More Pirate by Sam Conniff Allende

Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala, and Banksy. Featuring takeaway sections and a guide to building your own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century.

1. Rebel — Draw strength by standing up to the status quo.
2. Rewrite — Bend, break, but most importantly, rewrite the rules.
3. Reorganize — Collaborate to achieve scale, rather than growth.
4. Redistribute — Fight for fairness, share power, and make an enemy of exploitation.
5. Retell — Weaponize your story, then tell the hell out of it.

Whatever your ambitions, ideas and challenges, Be More Pirate will revolutionize the way you live, think, and work today, and tomorrow. So what are you waiting for? Join the rebellion.

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10. Zag by Marty Neumeier

“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

– why me-too brands are doomed to fail
– how to “read” customer feedback on new products and messages
– the 17 steps for designing “difference” into your brand
– how to turn your brand’s “online” into a “true line” to drive synergy
– the secrets of naming products, services, and companies
– the four deadly dangers faced by brand portfolios
– how to “stretch” your brand without breaking it
– how to succeed at all three stages of the competition cycle

From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.

ZAG is an AIGA Design Press book, published under Peachpit’s New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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11. Hello, My Name Is Awesome by Alexandra Watkins

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

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12. Bigger Than This by Fabian Geyrhalter

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.

Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.

In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.

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13. What Great Brands Do by Denise Lee Yohn

Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller    It’s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built–and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world’s best brands consistently implement
  • Presents case studies that explore the brand-building successes and failures of companies of all sizes including GE, IKEA, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, and named as one of Inc. Magazine‘s Top Marketing Books of 2014, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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14. Playing to Win by A.G. Lafley and Roger L. Martin

Are you just playing—or playing to win?

The strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.

Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

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15. Guerilla Marketing by Jay Conrad Levinson

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

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16. The 22 Immutable Laws of Branding by Al Ries and Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand& and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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How to Write Realistic Characters for your fiction book

We are all accustomed to the types of writing one is bound to rely upon throughout school and in everyday circumstances; from essay writing and letters to stories and articles. However many of my students find that they come unstuck when they finally sit down to write a full-length story or novel, and the most common problem that seems to arise is how to write a realistic, living, breathing character.

Character is the central, essential lifeblood of a novel or story because if the reader doesn’t believe in, empathise with and truly care about your characters then your story cannot be a success, they simply will not believe in the reality of the world you have created. Character is what really drives storytelling and narrative; it is the thing that keeps us coming back to a good book again and again and also what prevents us from being able to put it down. That elusive, wonderful feeling that you have found a true friend or kindred spirit in a novel is priceless, and causing that feeling in your readers is the ultimate aim of all authors.

Of course, the entire process of imagining a character and bringing them to life would be far too long and complex to detail here, but here are some of my top tips for getting started and helping your character to develop realistically. I hope you find them useful!

Background

One of the most common mistakes writers make with characters is diving right into what they are like here and now, in the story as it is being written, instead of working out how they made their way to their present state and position and what has made them who they are.

Even if your novel or story is set entirely in the present before you start writing you must begin by brainstorming the most important aspects of their past. If you only know the aspects of your character that you reveal in the novel, the reader will subconsciously be able to tell that they are just an invention. Imagine your character as a friend or a person you know – you don’t think of them as simply a person at the moment, but you think of them to be a mixture of all the things you know about them and their past.

So ask yourself as many questions as you can imagine about your character – where were they born? What was their immediate family like? What have been the most important moments of their life What was their education like? What is their world view and why is it that way? Try to really get to know them until you are confident that you understand them completely.

This will inevitably give a much fuller and more rounded picture of your character when you begin to write; even if the background information you have worked out isn’t actually included in the text.

Speech

The way that a character speaks is very important because it is here that you make the distinction between their voice and the narrator or author’s and it is here that the reader often subconsciously decides whether or not they believe in the character as a separate entity. You must ensure that your character does not speak with the same inflexions, style and characteristics that you have used in the narrative sections of the text, or the reader will immediately associate them with the author and see them as your creation.

In deciding how a character speaks it is very important to consider the influences and experiences you decided upon during the ‘background’ section. Was your character well enough educated to always get their grammar right? Does their local area have a specific linguistic influence? Do they have an accent? It is often useful to bear in mind that, a character’s opinion of themselves is often most evident in the way in which they choose to speak.

Remember that a character’s speech is not only reliant on whether they have a specific accent, but also the words and vocabulary they choose to use and the length and complexity of their sentences. All these aspects add to the overall, rounded view of them as a real person in the eyes of the reader.

What is your character’s motive?

Perhaps above all else, it is very important that you know the exact driving motive of your character in order to portray them realistically. Everything a character says does and thinks should be irrevocably linked to their overall motive. What does your character want? Why are they in your story or novel? What are they looking for, searching for, wanting, missing, needing?

It is very important that you are absolutely certain of your main character’s driving motive in your mind before you begin to write because subtly influence the way that you write about them, helping them to come across as a real person.

The next stage will be to break down your character’s motives into smaller, individual objectives for each scene or chapter. For example, the driving motive of your character could be the love of another character, but in a certain scene, they might need to convince another character of somebody’s guilt in order to elicit their help. For that scene, their objective would be to persuade and convince that character, and this should be evident in everything that they do, think or say.

By making your characters’ overall motive and driving force clear, you truly bring them to life as a real person with real aims, goals, thoughts and feelings. This truly is the key to writing a successful novel.

16 BEST Books On A.I. That Everyone should Read

In this Article, We Are going to address 16 BEST Books On A.I. You should read if you are interested in Artificial intelligence.

1. Life 3.0 by Max Tegmark

In this authoritative and eye-opening book, Max Tegmark describes and illuminates the recent, path-breaking advances in Artificial Intelligence and how it is poised to overtake human intelligence. How will AI affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who’s helped mainstream research on how to keep AI beneficial.

How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today’s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle?

What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn’t shy away from the full range of viewpoints or from the most controversial issues—from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.

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2. The Master Algorithm by Pedro Domingos

A thought-provoking and wide-ranging exploration of machine learning and the race to build computer intelligence as flexible as our own
In the world’s top research labs and universities, the race is on to invent the ultimate learning algorithm: one capable of discovering any knowledge from data, and doing anything we want, before we even ask. In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner–the Master Algorithm–and discusses what it will mean for business, science, and society. If data-ism is today’s philosophy, this book is its bible.

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3. Deep Medicine by Eric Topol

One of America’s top doctors reveals how AI will empower physicians and revolutionize patient care medicine has become inhuman, to disastrous effect. The doctor-patient relationship–the heart of medicine–is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality. By freeing physicians from the tasks that interfere with human connection, AI will create space for the real healing that takes place between a doctor who can listen and a patient who needs to be heard.

Innovative, provocative, and hopeful, Deep Medicine shows us how the awesome power of AI can make medicine better, for all the humans involved.
  • 46 Halftones, black & white 11 Tables, black & white

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4. Prediction Machines by Ajay Agrawal, Joshua Gans and Avi Goldfarb

“What does AI mean for your business? Read this book to find out.” — Hal Varian, Chief Economist, Google

Artificial intelligence does the seemingly impossible, magically bringing machines to life–driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future.

But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policymakers, investors, and entrepreneurs.

When AI is framed as a cheap prediction, its extraordinary potential becomes clear:

  • Prediction is at the heart of making decisions under uncertainty. Our businesses and personal lives are riddled with such decisions.
  • Prediction tools increase productivity–operating machines, handling documents, communicating with customers.
  • Uncertainty constrains strategy. Better prediction creates opportunities for new business structures and strategies to compete.

Penetrating, fun, and always insightful and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.

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5. Ai Superpowers by Kai-fu Lee

Dr. Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace.  

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee’s opinion, probably not.  But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.

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6. Machine Learning Refined by Jeremy Watt, Reza Borhani and Aggelos K. Katsagellos

Providing a unique approach to machine learning, this text contains fresh and intuitive, yet rigorous, descriptions of all fundamental concepts necessary to conduct research, build products, tinker, and play. By prioritizing geometric intuition, algorithmic thinking, and practical real-world applications in disciplines including computer vision, natural language processing, economics, neuroscience, recommender systems, physics, and biology, this text provides readers with both a lucid understanding of foundational material as well as the practical tools needed to solve real-world problems. With in-depth Python and MATLAB/OCTAVE-based computational exercises and complete treatment of cutting edge numerical optimization techniques, this is an essential resource for students and an ideal reference for researchers and practitioners working in machine learning, computer science, electrical engineering, signal processing, and numerical optimization.  Additional resources including supplemental discussion topics, code demonstrations, and exercises can be found on the official textbook website at mlrefined.com

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7. The Book Of Why by Judea Pearl And Dana Mackenzie

A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence
 

“Correlation is not causation.” This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality–the study of cause and effect–on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl’s work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and a key to artificial intelligence. Anyone who wants to understand either need The Book of Why.

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8. Weapons Of Math Destruction by Cathy O’neil

A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life and threaten to rip apart our social fabric.

We live in the age of the algorithm. Increasingly, the decisions that affect our lives—where we go to school, whether we get a car loan, how much we pay for health insurance—are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: Everyone is judged according to the same rules, and bias is eliminated.

But as Cathy O’Neil reveals in this urgent and necessary book, the opposite is true. The models being used today are opaque, unregulated, and uncontestable, even when they’re wrong. Most troubling, they reinforce discrimination: If a poor student can’t get a loan because a lending model deems him too risky (by virtue of his zip code), he’s then cut off from the kind of education that could pull him out of poverty, and a vicious spiral ensues. Models are propping up the lucky and punishing the downtrodden, creating a “toxic cocktail for democracy.” Welcome to the dark side of Big Data.

Tracing the arc of a person’s life, O’Neil exposes the black box models that shape our future, both as individuals and as a society. These “weapons of math destruction” score teachers and students, sort résumés, grant (or deny) loans, evaluate workers, target voters, set parole, and monitor our health.

O’Neil calls on modellers to take more responsibility for their algorithms and on policymakers to regulate their use. But in the end, it’s up to us to become savvier about the models that govern our lives. This important book empowers us to ask the tough questions, uncover the truth, and demand change.

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9. Singularity is Near by Ray Kurzweil

“Startling in scope and bravado.” —Janet Maslin, The New York Times

“Artfully envisions a breathtakingly better world.” —Los Angeles Times

“Elaborate, smart and persuasive.” —The Boston Globe

“A pleasure to read.” —The Wall Street Journal

One of CBS News’s Best Fall Books of 2005 • Among St Louis Post-Dispatch’s Best Nonfiction Books of 2005 • One of Amazon.com’s Best Science Books of 2005

A radical and optimistic view of the future course of human development from the bestselling author of How to Create a Mind and The Age of Spiritual Machines who Bill Gates calls “the best person I know at predicting the future of artificial intelligence”

For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

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10. Superintelligence by Nick Bostrom

Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life.

The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful – possibly beyond our control. As the fate of the gorillas now depends more on humans than on the species itself, so would the fate of humankind depend on the actions of the machine superintelligence.

But we have one advantage: we get to make the first move. Will it be possible to construct a seed Artificial Intelligence, to engineer initial conditions so as to make an intelligence explosion survivable? How could one achieve a controlled detonation?

This profoundly ambitious and original book breaks down a vast track of difficult intellectual terrain. After an utterly engrossing journey that takes us to the frontiers of thinking about the human condition and the future of intelligent life, we find in Nick Bostrom’s work nothing less than a reconceptualization of the essential task of our time.

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11. The Diamond Age by Neal Stephenson

Vividly imagined, stunningly prophetic, and epic in scope, The Diamond Age is a major novel from one of the most visionary writers of our time

Decades into our future, a stone’s throw from the ancient city of Shanghai, a brilliant nanotechnologist named John Percival Hackworth has just broken the rigorous moral code of his tribe, the powerful neo-Victorians. He’s made an illicit copy of a state-of-the-art interactive device called A Young Lady’s Illustrated Primer  Commissioned by an eccentric duke for his grandchild, stolen for Hackworth’s own daughter, the Primer’s purpose is to educate and raise a girl capable of thinking for herself. It performs its function superbly. Unfortunately for Hackworth, his smuggled copy has fallen into the wrong hands.

Young Nell and her brother Harv are thetes—members of the poor, tribeless class.  Neglected by their mother, Harv looks after Nell.  When he and his gang waylay a certain neo-Victorian—John Percival Hackworth—in the seamy streets of their neighbourhood, Harv brings Nell something special: the Primer.

Following the discovery of his crime, Hackworth begins an odyssey of his own. Expelled from the neo-Victorian paradise, squeezed by agents of Protocol Enforcement on one side and a Mandarin underworld crime lord on the other, he searches for an elusive figure known as the Alchemist.  His quest and Nell’s will ultimately lead them to another seeker whose fate is bound up with the Primer—a woman who holds the key to a vast, subversive information network that is destined to decode and reprogram the future of humanity.

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12. Machine Learning With Random Forests And Decision Trees by Scott Hartshorn

Machine Learning – Made Easy To Understand

If you are looking for a book to help you understand how the machine learning algorithms “Random Forest” and “Decision Trees” work behind the scenes, then this is a good book for you.  Those two algorithms are commonly used in a variety of applications including big data analysis for industry and data analysis competitions like you would find on Kaggle.

This book explains how Decision Trees work and how they can be combined into a Random Forest to reduce many of the common problems with decision trees, such as overfitting the training data.

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13. The Rise of the Robots by Martin Ford

Winner of the 2015 FT & McKinsey Business Book of the Year Award
New York Times Bestseller
Top Business Book of 2015 at Forbes
One of NBCNews.com 12 Notable Science and Technology Books of 2015

What are the jobs of the future? How many will there be? And who will have them? We might imagine—and hope—that today’s industrial revolution will unfold like the last: even as some jobs are eliminated, more will be created to deal with the new innovations of a new era. In Rise of the Robots, Silicon Valley entrepreneur Martin Ford argues that this is absolutely not the case. As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making “good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white-collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industries—education and health care—that, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.

In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policymakers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren’t going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.

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14. Profiles Of The Future by Arthur C. Clarke

Arthur C. Clarke’s many predictions culminated in 1958 when he began a series of magazine essays that eventually became Profiles of the Future, published in book form in 1962. [73] A timetable[74] up to the year 2100 describes inventions and ideas including such things as a “global library” for 2005. The same work also contained “Clarke’s First Law” and text that became Clarke’s three laws in later editions.

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15. The Second Machine Age by Erik Brynjolfsson and Andrew McAfee

New York Times Bestseller. A “fascinating” (Thomas L. Friedman, New York Times) look at how digital technology is transforming our work and our lives.

In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies―with hardware, software, and networks at their core―will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.

In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee―two thinkers at the forefront of their field―reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.

Amid this bounty will also be wrenching change. Professions of all kinds―from lawyers to truck drivers―will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.

A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

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16. Franchise by Isaac Asimov

In the future United States where one individual is selected by computer to represent the entire national electorate in voting for the new President, ordinary Norman Muller is not sure he wants that privilege

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16 Books RICHARD BRANSON Thinks Everyone Should Read

In this Article, We Are going to address 16 Books RICHARD BRANSON Thinks Everyone Should Read

01:) Originals: How Non-Conformists Move the World by Adam grant

With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals, he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?

Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

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02:) Mao: The Unknown Story by Jung Chang

The most authoritative life of the Chinese leader every written, Mao: The Unknown Story is based on a decade of research, and on interviews with many of Mao’s close circle in China who have never talked before — and with virtually everyone outside China who had significant dealings with him. It is full of startling revelations, exploding the myth of the Long March, and showing a completely unknown Mao: he was not driven by idealism or ideology; his intimate and intricate relationship with Stalin went back to the 1920s, ultimately bringing him to power; he welcomed Japanese occupation of much of China; and he schemed, poisoned, and blackmailed to get his way. After Mao conquered China in 1949, his secret goal was to dominate the world. In chasing this dream he caused the deaths of 38 million people in the greatest famine in history. In all, well over 70 million Chinese perished under Mao’s rule — in peacetime.

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03:) The Dice Man by Luke Rhinehart

the cult bestseller that can change your life. If you dare try it…The rules are down to you. The rules that stop you seducing your neighbour downstairs, that stop you hitting your boss, that stop you leaving your family and leaving the country. The rules that stop you living. The dice don’t do rules; the dice do life. Luke Rhinehart is a psychiatrist, a husband and a father, his life locked down by routine and order — until he picks up the dice. The dice govern his every decision and each throw takes him further into a world of risk, discovery and freedom. As the cult of the dice grows around him the old order fades: chance becomes his religion, the dice his god. If you haven’t lived the life of the dice, you haven’t lived at all. Let the dice decide. And roll with it.

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04:) In-N-Out Burger by Stacy Perman

A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.”

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05:) The Meaning Of The 21st Century by James Martin

James Martin, one of the world’s most widely respected authorities on the impact of technology on society, argues that we are living at a turning point in human history. ‘We are travelling at breakneck speed into an era of extremes – extremes of wealth and poverty, extremes in technology, extremes in globalization. If we are to survive, we must learn how to manage them all.’ Although we face huge challenges and conflicts, Martin argues that it is in the scientific breakthroughs of the new century that we will find new hope. In a clear, penetrating and insightful style, he addresses the key questions of our age and proposes an interconnected set of solutions to its problems.

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06:) New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age by Jeremy Heimans

In this indispensable guide to navigating the twenty-first century, two visionary thinkers reveal how “new power” is reshaping politics, business, and life to be more open, participatory, and peer-driven. Here, Jeremy Heimans and Henry Timms reveal a new and compelling lens on the biggest stories of our age—from the out-of-nowhere victory of Donald Trump to the rise of mega-platforms like Facebook. They show the strength of new power—movements like #MeToo; platforms like Airbnb and Lyft; organizations like TED and Lego—as well as its dark side. They contrast it to “old power,” the foundations of which are coming under assault in an age of ubiquitous participation.

The battle between old and new power is determining who governs us, how we work, and even how we think and feel. This groundbreaking book provides a new way to understand the world—and the tools we all need to thrive in it.

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07:) Mandela’s Way: Lessons for an Uncertain Age by Richard Stengel

We long for heroes and have too few. Nelson Mandela, who died in 2013 at the age of ninety-five, is the closest thing the world has to a secular saint. He liber­ated a country from a system of violent prejudice and helped unite oppressor and oppressed in a way that had never been done before.

Now Richard Stengel, the editor of Time maga­zine, has distilled countless hours of intimate conver­sation with Mandela into fifteen essential life lessons. For nearly three years, including the critical period when Mandela moved South Africa toward the first democratic elections in its history, Stengel collaborated with Mandela on his autobiography, Long Walk to Freedom, and travelled with him everywhere. Eating with him, watching him campaign, hearing him think out loud, Stengel came to know all the different sides of this complex man and became a cherished friend and colleague.

In Mandela’s Way, Stengel recounts the moments in which “the grandfather of South Africa” was tested and shares the wisdom he learned: why courage is more than the absence of fear, why we should keep our rivals close, why the answer is not always either/or but often “both,” how important it is for each of us to find something away from the world that gives us pleasure and satisfaction—our own garden. Woven into these life lessons are remarkable stories—of Mandela’s child­hood as the protégé of a tribal king, of his early days as a freedom fighter, of the twenty-seven-year imprison­ment that could not break him, and of his fulfilling remarriage at the age of eighty.

This uplifting book captures the spirit of this extraordinary man—warrior, martyr, husband, statesman, and moral leader—and spurs us to look within ourselves, reconsider the things we take for granted, and contemplate the legacy we’ll leave behind.

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08:) Winners: And How They Succeed by Alastair Campbell

How do sportsmen excel, entrepreneurs thrive, or individuals achieve their ambitions? Is their ability to win innate? Or is the winning mindset something we can all develop?
In the tradition of The Talent Code and The Power of Habit, Campbell draws on the wisdom of an astonishing array of talented people―from elite athletes to media mavens, from rulers of countries to rulers of global business empires.

Alastair Campbell has conducted in-depth interviews and uses his own experience in politics and sport to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyzes how these people deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business, and sport can learn from one another. And he sets out a blueprint for winning that we can all follow to achieve our goals.

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09:) Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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10:) A Brief History of Time by Stephen Hawking

A landmark volume in science writing by one of the great minds of our time, Stephen Hawking’s book explores such profound questions as How did the universe begin—and what made its start possible? Does time always flow forward? Is the universe unending—or are there boundaries? Are there other dimensions in space? What will happen when it all ends?

Told in language we all can understand, A Brief History of Time plunges into the exotic realms of black holes and quarks, of antimatter and “arrows of time,” of the big bang and a bigger God—where the possibilities are wondrous and unexpected. With exciting images and profound imagination, Stephen Hawking brings us closer to the ultimate secrets at the very heart of creation.

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11:) Wild Swans: Three Daughters of China by Jung Chang

An engrossing record of Mao’s impact on China, an unusual window on the female experience in the modern world, and an inspiring tale of courage and love, Jung Chang describes the extraordinary lives and experiences of her family members: her grandmother, a warlord’s concubine; her mother’s struggles as a young idealistic Communist; and her parents’ experience as members of the Communist elite and their ordeal during the Cultural Revolution. Chang was a Red Guard briefly at the age of fourteen, then worked as a peasant, a “barefoot doctor,” a steelworker, and an electrician. As the story of each generation unfolds, Chang captures in gripping, moving—and ultimately uplifting—detail the cycles of violent drama visited on her own family and millions of others caught in the whirlwind of history.

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12:) Black Box Thinking: The Surprising Truth About Success by Matthew Syed

We all have to endure failure from time to time, whether it’s underperforming at a job interview, flunking an exam, or losing a pickup basketball game. But for people working in safety-critical industries, getting it wrong can have deadly consequences. Consider the shocking fact that preventable medical error is the third-biggest killer in the United States, causing more than 400,000 deaths every year. More people die from mistakes made by doctors and hospitals than from traffic accidents. And most of those mistakes are never made public, because of malpractice settlements with nondisclosure clauses.

For a dramatically different approach to failure, look at aviation. Every passenger aircraft in the world is equipped with an almost indestructible black box. Whenever there’s any sort of mishap, major or minor, the box is opened, the data is analyzed, and experts figure out exactly what went wrong. Then the facts are published and procedures are changed so that the same mistakes won’t happen again. By applying this method in recent decades, the industry has created an astonishingly good safety record.

Few of us put lives at risk in our daily work as surgeons and pilots do, but we all have a strong interest in avoiding predictable and preventable errors. So why don’t we all embrace the aviation approach to failure rather than the health-care approach? As Matthew Syed shows in this eye-opening book, the answer is rooted in human psychology and organizational culture.

Syed argues that the most important determinant of success in any field is an acknowledgement of failure and a willingness to engage with it. Yet most of us are stuck in a relationship with failure that impedes progress, halts innovation, and damages our careers and personal lives. We rarely acknowledge or learn from failure—even though we often claim the opposite. We think we have 20/20 hindsight, but our vision is usually fuzzy.

Syed draws on a wide range of sources—from anthropology and psychology to history and complexity theory—to explore the subtle but predictable patterns of human error and our defensive responses to error. He also shares fascinating stories of individuals and organizations that have successfully embraced a black-box approach to improvements, such as David Beckham, the Mercedes F1 team, and Dropbox.

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13:) Tales of the Unexpected by Roald Dahl

In this collection of stories, Dahl tantalizes, amuses, and sometimes terrifies readers into a sense of what lurks beneath the ordinary. Included in this collection are such notorious gems of the bizarre as “The Second Machine,” “Lamb to the Slaughter,” “Neck,” and “The Landlady.”
Other stories explore A wine connoisseur with an infallible palate and a sinister taste in wagers. A decrepit old man with a masterpiece tattooed on his back. A voracious adventuress, a gentle cuckold, and a garden sculpture that becomes an instrument of sadistic vengeance. Social climbers who climb a bit too quickly. Philanderers whose deceptions are a trifle too ornate. Impeccable servants whose bland masks slip for one vertiginous instant.
With the inventive power of a Thomas Edison and the imagination of a Lewis Carroll…Roald Dahl is a wizard of comedy and the grotesque, an artist with a marvellously topsy-turvy sense of the ridiculous in life.” –Cleveland Plain Dealer

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14:) Cosmos by Carl Sagan

Cosmos is one of the bestselling science books of all time. In clear-eyed prose, Sagan reveals a jewel-like blue world inhabited by a life form that is just beginning to discover its own identity and to venture into the vast ocean of space. Featuring a new Introduction by Sagan’s collaborator, Ann Druyan, full-colour illustrations, and a new Foreword by astrophysicist Neil deGrasse Tyson, Cosmos retraces the fourteen billion years of cosmic evolution that have transformed matter into consciousness, exploring such topics as the origin of life, the human brain, Egyptian hieroglyphics, spacecraft missions, the death of the Sun, the evolution of galaxies, and the forces and individuals who helped to shape modern science.

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15:) Happiness: A Guide to Developing Life’s Most Important Skill by Matthieu Ricard

Wealth? Fitness? Career success? How can we possibly place these above true and lasting well-being? Drawing from works of fiction and poetry, Western philosophy, Buddhist beliefs, scientific research, and personal experience, Ricard weaves an inspirational and forward-looking account of how we can begin to rethink our realities in a fast-moving modern world. With its revelatory lessons and exercises, Happiness is an eloquent and stimulating guide to a happier life.

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16:) Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Bransom

In little more than twenty-five years, Richard Branson spawned nearly a hundred successful ventures. From the airline business (Virgin Atlantic Airways) to music (Virgin Records and V2), to cola (Virgin Cola), and others ranging from financial services to bridal wear, Branson has a track record second to none. Many of his companies were started in the face of entrenched competition. The experts said, “Don’t do it.” But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns and the competition is complacent.

In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Branson has written his own “rules” for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Family, friends, fun, and adventure are equally important as business in his life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colourful stories, including:

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Top 16 best real estate books of all time

In this Article, We Are going to address 16 Best Books on real estate, That you should read if you Want to be in Real Estate or You Are Starting to invest in Real Estate.

1:) Crushing it in Apartments and Commercial Real Estate by Brian Murray

Think apartments and commercial real estate are just for the big boys? Think again.

Brian Murray was not an investment pro when he bought his first commercial property. He was a teacher looking to build some side income. Armed with his passion for business and a lot of common sense, he developed a simple yet highly effective approach to investing that he still uses today at his multimillion-dollar real estate company.

Crushing It in Apartments and Commercial Real Estate is a beginner’s guide to investing based on Murray’s experience bootstrapping his way from newbie investor to award-winning CEO of Washington Street Properties. Murray shares the secrets to his success through straightforward, actionable advice that will help you get started no matter what your experience level, or how much cash you have on hand. You’ll learn how to:

  • Find and creatively finance commercial property
  • Grow a portfolio without any help from outside investors and without taking on excessive debt
  • Use your small-investor status as a competitive advantage over corporate investors
  • Identify simple, practical ways to increase profits while keeping costs low

Murray also shares real-life stories that reveal exactly how he grew his business, and the hard lessons he learned along the way (so you don’t have to). Whether you already invest in real estate and want to go bigger, or you’ve never owned a property, this book gives you the tools and wisdom you need to crush it in apartments and commercial real estate.

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2:) The Book on Rental Property Investing by Brandon Turner

Every strategy, tool, tip, and technique you need to become a millionaire rental property investor!

If you’re considering using rental properties to build wealth or obtain financial freedom, this book is a must-read. With nearly 400 pages of in-depth advice for building wealth through rental properties, The Book on Rental Property Investing imparts the practical and exciting strategies that investors across the world are using to build significant cash flow through real estate investing.

Investor, bestselling author, and co-host of The BiggerPockets Podcast, Brandon Turner, has one goal in mind: to give you everything you need to become a millionaire rental property investor―while helping you avoid the junk that pulls down so many wannabes! New and experienced investors alike will learn how to build an achievable plan, find incredible deals, pay for your rentals, and much more.

Inside, you will learn:

  • Why many real estate investors fail, and how you can ensure you don’t!
  • Four unique, easy-to-follow strategies you can begin implementing today
  • Creative tips for finding incredible deals―even in competitive markets
  • How to achieve success without touching a toilet, paintbrush, or broom
  • Actionable ideas for financing rentals, no matter how much cash you have
  • Advice on keeping your wealth by deferring (and eliminating) taxes
  • And so much more!

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3:) The Sale of a Lifetime by Harry S. Dent Jr

This best-selling book has been difficult to keep in stock due to high demand! (Check back if it shows no books available.) From the founder of Dent Research and Editor of Boom & Bust (www.dentresearch.com), Harry S. Dent Jr. has written an insightful and thought-provoking book that provides a unique look at where to find the biggest profit opportunities in the coming years. Having spent over three decades studying cycles, Harry Dent recognizes they all have the same characteristics. They all have hierarchies. They all have seasons. And they all bubble up and end in a terrible burst. As Harry writes in the book’s introduction, we’ve been in the economic winter season since 2008 and “it’s during this season that we clear the decks with a devastating crash and debilitating deflation. The economy and markets shed the excesses created during the preceding economic fall bubble boom season and prepare the soil for new blossoming in innovation and a spring boom.” After the blustering bull market of 2009-2015, we are now preparing for a shakeout more painful than anything we’ve seen before. The purpose of this book, therefore, is “to protect you from the carnage ahead and allow you to both survive and prosper instead.” Harry shows you what makes the years after a massive bubble reset so valuable to investors and businesses ready to make the most of the opportunities that fall from the sky. Harry recognizes that we are about to go through a very difficult few years, but he also knows there are INCREDIBLE opportunities that could help build you a personal fortune that will last the rest of your life!

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4:) The Millionaire Real Estate Investor by Gary Keller

“This book is not just a bargain, it’s a steal. It’s filled with practical, workable advice for anyone wanting to build wealth.”―Mike Summey, co-author of the bestselling The Weekend Millionaire’s Secrets to Investing in Real Estate

Anyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This book–in straightforward, no-nonsense, easy-to-read style–reveals their proven strategies.

The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth-building vehicle that rewards patience and perseverance and is available to all–real estate. You’ll learn:

  • Myths about money and investing that hold person back and how to develop the mindset of a millionaire investor
  • How to develop sound criteria for identifying great real estate investment opportunities
  • How to zero in on the key terms of any transaction and achieve the best possible deals
  • How to develop the “dream team” that will help you build your millionaire investment business
  • Proven models and strategies millionaire investors use to track their net worth, understand their finances, build their network, lead generate for properties and acquire them

The Millionaire Real Estate Investor is about you and your money. It’s about your financial potential. It’s about discovering the millionaire investor in you.

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5:) The ABCs of Real Estate Investing by Ken McElroy

This book will teach you how to:
– Achieve wealth and cash flow through real estate
– Find a property with real potential
– Show you how to unlock the myths that are holding you back
– Negotiating the deal based on the numbers
– Evaluate property and purchase price
– Increase your income through proven property management tools

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6:) The Book on Investing in Real Estate with No (and Low) Money Down by Brandon Turner

Is your lack of cash holding you back from your real estate dreams? Discover the real-life strategies that smart investors are using in today’s market to invest in real estate with creativity―instead of their own cash.

Don’t let the contents of your wallet define your future! In The Book on Investing in Real Estate with No (and Low) Money Down, active real estate investor and co-host of The Bigger pockets Podcast, Brandon Turner, dives into real methods that investors across the world are using to invest in real estate with little to no money down.

No matter how much money you have in your checking account, there is always real estate you can’t afford. This book will provide numerous strategies, tips, and ideas for leveraging other people’s money to help you do more deals. Not only will you learn to navigate the world of creative real estate finance, but you’ll learn to get more mileage out of any real estate investment strategy.

Inside, you’ll discover:

  • The Truth About No Money Down Investing―Investing with little to no money down is possible, but it’s not about a step-by-step strategy. It’s about a mindset.
  • Numerous Strategies to Mix and Match―Creative investing requires a creative mind, and this book will share multiple examples of creative deal-making.
  • How to Attract Private Money, Lenders, and Partners―There are millions of millionaires walking the streets. Discover the best way to attract them to you.
  • The Ugly Side of Creative Investing―Learn the downsides to all the strategies mentioned in this book, as well as tips for overcoming those problems.
  • How to Get Started with No Money or Experience―Looking for your first deal? Learn the best strategies for getting your feet wet without paying thousands!
  • Strategies for Wholesaling, Flipping, Rentals, and More―No matter what niche you plan to use to build your real estate empire, this book can help you proceed.

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7:) Build a Rental Property Empire by Mark Ferguson

Want to close more investment deals…and make more money in the process?

When the real estate market gets hot, it’s the investors who know the ins and outs of negotiating with sellers (and with agents, banks, contractors, and other institutions) who will get the deal. And it’s those same investors who will get their properties sold for top dollar and minimal stress!

With almost 1,000 successful deals between them, real estate investors J Scott, Mark Ferguson, and Carol Scott combined real-world experience and the science of negotiation to create an audiobook covering all aspects of the real estate negotiation process – from the first interaction with a buyer or seller to renegotiating the contract after a bad inspection or appraisal.

Containing dozens of true-life stories highlighting how strong negotiation skills can result in more and better deals, this audiobook includes lots of samples of dialogue that will teach you both what to say and how to say it in order to maximize your chances of reaching a profitable deal.

Inside, you’ll discover:

  • How to uncover and use the information to tip negotiating outcomes in your favour
  • Strategies for defining optimal first offers and subsequent counteroffers
  • Techniques for in-the-trenches negotiating and overcoming objections
  • Tips for conquering tactics employed by those on the other side
  • Techniques for using concessions to get your deal to the finish line
  • The blueprint to renegotiating issues that arise from contract contingencies
  • How to overcome the challenges of making and receiving offers through agents
  • Strategies to get the best deals when buying properties from banks and the HUD
  • And so much more!

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8:) Getting The Money by Susan Lassiter-Lyons

What if You Had Access to 1 Million Dollars in Private Funding for Your Real Estate Business? Real Estate investing is a proven wealth builder, but it can be a challenge to get started without a money tree in your back yard…at least until today. When you read Getting the Money you’ll discover: * A simple framework to raise private capital for real estate * The three types of private investors and how to approach each of them * How to close deals…and make the process fun and profitable “If you need to raise private money to fund your real estate deals and don’t know where to start, this book is just what you need. I know – I’m living proof. Using the strategies Susan teaches I was able to raise just shy of $1M in less than 90 days.” Bill Walston “Financing a real estate deal is hard in today’s world, or at least that’s what I thought. “Getting the Money” lays out the steps you need to follow to make your deal happen.” Diane Kennedy, CPA, New York Times best-selling author of “Loopholes of the Rich”.

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9:) Real Estate Investing Gone Bad by Phil Pustejovsky

Discover 21 true stories of real estate investing deals that went terribly wrong and the lessons you can learn from them. The cost of these “deals gone bad” total millions of dollars in losses, years of unproductive activity and incalculable emotional stress. However, you’ll obtain the enormous benefits of the powerful and profitable learning lessons from these 21 mishaps without the costs! You’re about to gather lifelong, extremely valuable real estate investment and house flipping wisdom that has taken others a lifetime and a fortune to learn. This book is a must-read for anyone planning to be or is already a real estate investor because you’ll find out what NOT to do in real estate.

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10:) The Book on Flipping Houses by J Scott

Are you inspired to leave your 9-to-5 job and start flipping houses? In The Book on Flipping Houses, expert real estate fix-and-flipper J. Scott details a step-by-step plan to succeed in your forester next―house flip. This revised edition of the bestselling book includes new explanations on the ins-and-outs of flipping real estate in any part of the economic cycle, more options on how to finance your flips, and a focus on larger renovation projects not previously discussed.

This no-fluff book contains a detailed flipping blueprint perfect for both the complete newbie and seasoned real estate pro. If you’re looking to build a profitable, efficient house flipping business, let this easy-to-follow book act as your guide!

In this book, you’ll discover how to:

 

  • Implement the 7 most common and creative financing strategies
  • Evaluate the profitability of deals quickly and accurately
  • Determine the types of properties you should invest in
  • Perform due diligence to ensure your deal is a winner
  • Identify the best locations to build your flipping business
  • Create a scope of work, budget, and schedule that generates profit
  • Find and hire the best contractors to manage your rehab to completion
  • Sell the renovated property quickly and at the highest possible price
  • …And so much more!

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11:) The Millionaire Real Estate Agent by Gary Keller, Dave Jenks & Jay Papasan

“This book is not just a bargain, it’s a steal. It’s filled with practical, workable advice for anyone wanting to build wealth.”―Mike Summey, co-author of the bestselling The Weekend Millionaire’s Secrets to Investing in Real Estate

Anyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This book–in straightforward, no-nonsense, easy-to-read style–reveals their proven strategies.

The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth-building vehicle that rewards patience and perseverance and is available to all–real estate. You’ll learn:

  • Myths about money and investing that hold person back and how to develop the mindset of a millionaire investor
  • How to develop sound criteria for identifying great real estate investment opportunities
  • How to zero in on the key terms of any transaction and achieve the best possible deals
  • How to develop the “dream team” that will help you build your millionaire investment business
  • Proven models and strategies millionaire investors use to track their net worth, understand their finances, build their network, lead generate for properties and acquire them

The Millionaire Real Estate Investor is about you and your money. It’s about your financial potential. It’s about discovering the millionaire investor in you.

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12:) What Every Real Estate Investor Needs to Know About Cash Flow by Frank Gallinelli

The Classic Guide to Real Estate Investing―Updated for a Re-energized Industry!

Real estate is once again a great investment, and this bestselling guide provides everything you need to know to get in now and make your fortune.

What Every Real Estate Investor Needs to Know About Cash Flow removes the guesswork from investing in real estate by teaching you how to crunch numbers like a pro, so you can confidently judge a property’s value and ensure it provides long-term returns.

Real estate expert, Frank Gallinelli has added new, detailed investment case studies while maintaining the essentials that have made his book a staple among serious investors. Learn how to measure critical aspects of real estate investments, including:

  • Discounted Cash Flow
  • Net Present Value
  • Capitalization Rate
  • Cash-on-Cash Return
  • Net Operating Income
  • Internal Rate of Return
  • Profitability Index
  • Return on Equity

Whether you’re just beginning in real estate investing or you’re a seasoned professional, What Every Real Estate Investor Needs to Know About Cash Flow has what you need to make sure you take the smartest approach for your next investment using proven calculations.

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13:) Tax-Free Wealth by Tom Wheelwright

Now updated for the new tax laws!

Tax-Free Wealth is about tax-planning concepts and how to use tax laws to your benefit. Tom explains how the tax laws work and how they are designed to reduce your taxes – not to increase them. The audiobook explains how to use the tax laws to your advantage and in ways that will support business owners’ vision and growth plans for their companies.

Once listeners understand the basic principles of tax reduction, they can be immediately be reducing their taxes to the point where, eventually, they may even be able to legally eliminate income taxes and drastically reduce other taxes.

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14:) Buy It, Rent It, Profit! by Bryan M. Chavis

Now updated for today’s bullish real estate market, this is the go-to, classic entrepreneurial guide for landlords and real estate investors who want to buy and manage rental properties for long-term wealth.

There’s never been a better time for buying rental properties—interest rates are low and credit is more freely available to those who want to buy and invest. But where does one begin?

With more than twenty plus years of experience in real estate and as the founder of The Landlord Property Management Academy, Bryan M. Chavis knows all phases and aspects of working with rental properties. In Buy It, Rent It, Profit! he explains why rental properties are such a wise investment in today’s real estate world and outline the steps and systems you need to implement to become a successful landlord and property manager.

This updated edition of the modern classic includes advice on being a profitable and professional landlord, protecting your investment, learning what types of property you should be purchasing, and adapting to the ever-changing world of technology in real estate. Chavis also provides systems on how to attract quality tenants, negotiate lease agreements, collect rent, finance a mortgage, and manage the property overall—everything you need to become a smart, profitable, and professional property manager.

In addition, this updated edition features a workbook section with easy-to-use, universal forms for leases, evictions, property evaluations, and more. Buy It, Rent It, Profit! is the ultimate how-to procedures manual for buying and managing rental properties and a practical, realistic tool you can follow to become a profitable landlord and property manager?

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15:) The Book on Managing Rental Properties by Brandon and Heather Turner

No matter how great you are at finding good rental property deals, you could lose everything if you don’t manage your properties correctly. However, being a landlord doesn’t have to mean middle-of-the-night phone calls, costly evictions, or daily frustrations with ungrateful tenants. Being a landlord can be fun―but only if you do it right.

That’s why Brandon and Heather Turner―husband and wife team behind nearly 100 rental units and dozens of rehab projects―wrote this comprehensive book that will change the way you think about being a landlord. Written with both new and experienced landlords in mind, The Book on Managing Rental Properties takes you on an insider tour of the Turners’ management business, so you can discover exactly how they have maximized their profit, minimized their stress, and how they have a blast doing it!

Inside, you’ll discover:

  • The subtle mindset shift that will increase your chance at success one hundred times over
  • Low-cost strategies for attracting the best tenants who won’t rip you off
  • Seven types of tenants who we’ll NEVER rent to―and who you shouldn’t, either!
  • Nineteen provisions that your rental lease should include in order to protect yourself
  • Practical tips to assure your tenant pays on time and stays long-term
  • How to take the pain and stress out of your bookkeeping and taxes
  • And much more!

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16:) The Art of the Deal by Donald Trump

President Donald J. Trump lays out his professional and personal worldview in this classic work-a firsthand account of the rise of America’s foremost deal-maker.

“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump

Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight.

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12 Life-Changing Books Everyone Should Read

In this Article, We Are going to address 12 Life-changing books every man must read

1:) How Will You Measure Your Life

From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton M. Christensen, comes an unconventional book of inspiration and wisdom for achieving a fulfilling life. Christensen’s The Innovator’s Dilemma, notably the only business book that Apple’s Steve Jobs said “deeply influenced” him, is widely recognized as one of the most significant business books ever published. Now, in the tradition of Randy Pausch’s The Last Lecture and Anna Quindlen’s A Short Guide to a Happy Life, Christensen’s How Will You Measure Your Life is with a book of lucid observations and penetrating insights designed to help any reader—student or teacher, mid-career professional or retiree, parent or child—forge their own paths to fulfilment.

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2:) On Writing

Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King’s critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work.

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, a part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must-have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, On Writing will empower and entertain everyone who reads it—fans, writers, and anyone who loves a great story well told.

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3:) The Power Of Moments

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

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4:) The 50th Law

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a “bible” for success in life and work based on a single principle: fear nothing. With stories from 50 Cent’s life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin’, as well as examples of others who have overcome adversity through understanding and practising the 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.

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5:) Change Anything

A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one’s working relationship with others, one’s overall health, outlook on life, and so on.

For example, why is it that 95% of all diet attempts fail? Why do New Year’s Resolutions last no more than a few days? Why can’t people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

Based upon the latest research in a number of psychological and medical fields, the authors of CHANGE ANYTHING will show that traditional will-power is not necessarily the answer to these strivings, that people are affected in their behaviours by far more subtle influences. CHANGE ANYTHING shows how individuals can come to understand these powerful and influential forces, and how to put these forces to work in a positive manner that brings real and meaningful results.

The authors present an array of everyday examples that will change and truly empower you to reexamine the way you go about your business and life.

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6:) Grit: The Power of Passion and Perseverance

The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not a genius, but a unique combination of passion and long-term perseverance.

In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll.

“Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

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7:) The Road Less Stupid

Smart people do dumb things. Here’s the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made? Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don’t need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic and poorly thought out decisions. Every one of those three decisions you would love to unwind was an avoidable mistake. Thinking is critical to sustainable success in business; said another way, business is an intellectual sport. The principles and structure suggested in The Road Less Stupid will enable anyone, (regardless of the size of the business, the currency or the industry) to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time. This is a business book for business readers who want to learn the principles and strategies of making great decisions and minimizing risk. The structure of Thinking Time will enable you to minimize reacting emotionally and defaulting to the most obvious “best idea” available in the moment. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices… either of which will result in fewer stupid mistakes. This is the real “secret”: The chance of success goes up when you think, plan, consistently executes the right things and worry about the possibility of loss. Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.

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8:) Ego Is The Enemy

Many of us insist on the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.

Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well.

In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

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9:) Essentialism: The Disciplined Pursuit of Less

The core of essentialism as a concept focuses on the idea that any particular entity requires certain elements for its functioning and existence. These are the essential traits which make an entity what it is. Essentialism is a book which deals with situations wherein people would find themselves in the middle of an information explosion. They could also feel occupied with a lot of work, but still, be unproductive. There are times when people follow the notion that they have to do everything, but on the contrary, they end up doing nothing. There is no specific direction to their tasks and neither to their goals. Essentialism as a concept narrows down this notion into doing the right things which are absolutely necessary, in the right manner and at the right time. It is about categorising things as important and unimportant as per one’s personal goals and doing only the important things. This ensures that there is a proper channel for one’s energy, time, and effort, which can be applied

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10:) I Will Teach You To Be Rich

Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.

Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.

I Will Teach You to Be Rich will show you:
• How to crush your debt and student loans faster than you thought possible
• How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny
• How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too
• How to talk your way out of late fees (with word-for-word scripts)
• How to save hundreds or even thousands per month (and still buy what you love)
• A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game
• How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress-free
• The exact words to use to negotiate a big raise at work

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11:) The Formula

In the bestselling tradition of Malcolm Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals.
Too often, accomplishment does not equal success. We did the work but didn’t get the promotion; we played hard but weren’t recognized; we had the idea but didn’t get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success.
Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success but also revolutionizing our understanding of:
  • Why performance is necessary but not adequate
  • Why “Experts” are often wrong
  • How to assemble a creative team primed for success
  • How to most effectively engage our networks
  • And much more.

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12:) The Lessons Of History

A concise survey of the culture and civilization of mankind, The Lessons of History is the result of a lifetime of research from Pulitzer Prize–winning historians Will and Ariel Durant.

With their accessible compendium of philosophy and social progress, the Durants take us on a journey through history, exploring the possibilities and limitations of humanity over time. Juxtaposing the great lives, ideas, and accomplishments with cycles of war and conquest, the Durants reveal the towering themes of history and give meaning to our own.

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16 Best Books On Selling that every salesman should read

In this Article, We Are going to address 16 Best Books on Selling, That you should read if you are into sales or want to become great salesmen.

1. The Greatest Salesman in the World by Og Mandino

Each generation produces its “literature of power.” This type of writing literally has the power to change the reader’s life. In this tradition. In The Greatest Salesman In The World is destined to influence countless lives.

Here is the legend of Hafid, a camel boy of two thousand years ago, and his burning desire to improve his lowly position in life. To prove his potential ability, he is dispatched from Bethlehem by his master, the great caravan merchant, Pathros, to sell only one robe. He fails and instead, in a moment of pity, gives the robe to warm a newborn baby in a cave near the inn.

Hafid returns to the caravan in shame but is accompanied by a bright star shining above his head. This phenomenon is interpreted by Pathros to be a sign from the gods, and he gives Hafid ten ancient scrolls, which contain the wisdom necessary for the boy to achieve all his ambitions.

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2. The Psychology of Selling by Brian Tracy

The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More salespeople have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

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3.Way of the Wolf by Jordan Belfort

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system-the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.

Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master salesperson, negotiator, closer, entrepreneur, or speaker.

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4. The Challenger Sale by Matthew Dixon & Brent Adamson

What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.

The need to understand what top-performing reps are doing that their average performing colleagues are not driving Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviours, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors’ study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer’s specific needs and objectives. Rather than acquiescing to the customer’s every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

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5. The Ultimate Sales Machine by Chet Holmes

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve? sales, marketing, management, and more.

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6. New Sales. Simplified by Mike Weinberg

Packed with examples and anecdotes, New Salem. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and some much-needed humour, sales expert Mike Feinberg examines the critical mistakes made by most salespeople and executives and provides tips to help you achieve the opposite results. You’ll learn how to: identify a strategic list of genuine prospects; draft a compelling, customer-focused “sales story”; perfect the proactive telephone call to get face to face with more prospects; use email, voicemail, and social media to your advantage; build rapport; prepare for and structure a winning sales call; stop presenting to and start dialoguing with buyers, and make time in your calendar for business development activities. Landing on HubSpot’s Top 20 Sales Books of All Time, New Sales. Simplified. is about overcoming and even preventing buyers’ anti salesperson reflex by establishing trust. The easy to follow plan will remove the mystery surrounding prospecting and have you ramping up for new business.

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7. To Sell is Human by Daniel H. Pink

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.

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8. The Secrets of Closing the Sale by Zig Ziglar

Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!

Whether you’re a seasoned sales veteran or just now beginning your first sales position, Secrets of Closing the Sale provides you with practical advice and effective questioning techniques that you can use to transform prospects into clients. Learn step by step over 100 specific closes and over 700 questions that lead the prospect to the decision table.

In this newly updated recording, not only will you get to hear timeless lessons on closing the sale from Zig Ziglar that have helped hundreds of thousands of salespeople for more than a generation, but you will hear Zig’s son, Tom Ziglar, discuss how these ideas are even more relevant in 2015. Tom is the President of Ziglar Training Corporation, the author of the newly released book Live to Win, and a successful platform speaker in his own right.

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9. Pitch Anything by Oren Klaff

About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one of a kind method to raise more than $400 million and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t art it’s simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Pitch Anything
 introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hook point
Getting a Decision

One truly great pitch can improve your career, make you a lot of money and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience and you’ll have more funding and support than you ever thought possible.

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10. Sell or Be Sold by Grant Cardone

Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for the success of any kind.

In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
Selling in a bad economy

Overcoming call reluctance

Filling your pipeline with new business

Staying positive, despite rejection

With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.

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11.SPIN Selling by Neil Rackham

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you’re in sales–or if you manage a sales force–you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN–Situation, Problem, Implication, Need-payoff–is already in use by many of the world’s top sales forces. Now, these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don’t work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.

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12. Exactly What to Say by Phil M. Jones

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

Best-selling author and multiple award-winner Phil M. Jones are highly regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and 56 countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013, he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honour. He has also written a series of best-selling books and developed a number of online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York.

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13. Little Red Book of Selling by Jeffrey Gitomer

With a lifetime of sales experience New York Times, bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills.

Packed with the information you’ve been looking for, The Little Red Book of Selling delivers strategies for success that will last a lifetime. Gitomer provides his long-term, relationship-driven, and referral-oriented advice that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these tried and tested principles you will learn the ins and outs of the field and master the fundamentals of selling success.

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14. Fanatical Prospecting by Jeb Blount

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/ FedEx express.

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15. Silent Sales Machine 10.0 by Jim Cockrum

This all-time top seller is now in its 10th major update and ready for 2020 and beyond! As one of the most-read Internet business success authors of all time, Jim is committed to keeping ‘Silent Sales Machine’ up to date and always full of the most cutting-edge ideas. Multiple online business strategies are documented as the author advises everyone from “newbies” to seasoned professionals on what does and doesn’t work in the world on online business and Internet marketing. You, the reader, will learn to establish multiple automated income streams using proven, creative concepts with numerous examples given and success stories illustrating each model. Topics covered include: • Selling on Amazon.com (FBA) & creative uses of eBay• Finding and growing a loyal audience online• The latest simple social media marketing strategies• Automating your online efforts & building systems• Effective email marketing• Multiple real-life success stories from the ever-growing audience of creative and successful online entrepreneurs who have read this book• And so much more! BONUS Full audio of the book as read by the author! BONUS 2: Free, instant access to all future updates, just as the author has done for over a decade!

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16. How to Win Friends and Influence People by Dale Carnegie

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. From the fundamental techniques in handling people to the various ways to make them like you, this book offers insights on how to win people to your way of thinking; how to increase your ability to get things done; the ways to be a leader and change people without arousing resentment; and how to make friends quickly. A timeless bestseller, Dale Carnegie’s How to Win Friends and Influence People has been an inspiration for many of those who are now famous and successful. With principles that stand as relevant in modern times as ever before, it continues to help people on their way to success.

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Top 9 Most Famous Love Stories in History and Literature

Well, Do you believe in True Love? Personally I don’t Still, let’s deep drive in this truly fascinating love story in the history of literature Wich we all tend to know about but we never understood Real Meaning Behinds Those Story

01:) Romeo & Juliet

This is probably the most famous lovers ever. This couple has become a synonym for love itself. Romeo and Juliet is a tragedy by William Shakespeare. Their love story is very tragic. The tale of two teenagers from two feuding families who fall in love at first sight and then marry, become true lovers and then risk it all for their love. To take your own life for your husband or wife is definitely a sign of true love. Their “untimely deaths” ultimately unite their feuding households’

02:) Cleopatra & Mark Anthony

The true love story of Antony and Cleopatra is one of the most memorable, intriguing and moving of all times. The story of these two historical characters had later been dramatized by William Shakespeare and is still staged all over the world. The relationship between Antony and Cleopatra is a true test of love. They fell in love at first sight. The relationship between these two powerful people put the country of Egypt in a powerful position. But their love affair outraged the Romans who were wary of the growing powers of the Egyptians. Despite all the threats, Anthony and Cleopatra got married. It is said that while fighting a battle against Romans, Antony got false news of Cleopatra’s death. Shattered, he fell on his sword. When Cleopatra learned about Antony ‘s death, she was shocked. And she took her own life.

03:) Lancelot & Guinevere

The tragic love story of Sir Lancelot and Queen Guinevere is probably one of the best-known stories of Arthurian Legend. Lancelot falls in love with Queen Guinevere, King Arthur’s wife. Their love grew slowly, as Guinevere kept Lancelot away from her. Eventually, however, her love and passion overpowered her and the pair became lovers. One night, Sir Agravain and Sir Modred, King Arthur’s nephew, led a band of 12 knights to Guinevere’s chamber where they burst in upon the lovers. Discovered, Sir Lancelot made a fighting escape, but poor Guinevere was not so lucky. She was seized and condemned to burn to death for her adultery. Fear not. Sir Lancelot returned several days later to rescue his beloved Guinevere from the fire. This whole sad affair divided the Knights of the Round Table and weakened Arthur’s kingdom. Poor Lancelot ended his days as a lowly hermit and Guinevere became a nun at Amesbury where she died.

04:) Tristan & Isolde

The tragic love story of Tristan and Isolde has been told and retold through various stories and manuscripts. It takes place during medieval times during the reign of King Arthur. Isolde of Ireland was the daughter of the King of Ireland. She was betrothed to King Mark of Cornwall. King Mark sent his nephew, Tristan, to Ireland to escort Isolde back to Cornwall. During the voyage, Isolde and Tristan fell forever in love. Isolde did marry Mark of Cornwall, but could not help but love Tristan. The love affair continued after the marriage. When King Mark finally learned of the affair, he forgave Isolde, but Tristan was banned from Cornwall. Tristan went to Brittany. There he met Iseult of Brittany. He was attracted to her because of the similarity of her name to his true love. He married her but did not consummate the marriage because of his love for the “true” Isolde. After falling ill, he sent for Isolde in hopes that she would be able to cure him. If she agreed to come, the returning ship’s sails would be white, or the sails would be black if she did not agree. Iseult, seeing the white sails, lied to Tristan and told him that the sails were black. He died of grief before Isolde could reach him. Isolde died soon after of a broken heart.

05:) Paris & Helena

Recounted in Homer’s Iliad, the story of Helen of Troy and the Trojan War is a Greek heroic legend, combining fact and fiction. Helen of Troy is considered one of the most beautiful women in all literature. She was married to Menelaus, king of Sparta. Paris, son of King Priam of Troy, fell in love with Helen and abducted her, taking her back to Troy. The Greeks assembled a great army, led by Menelaus’s brother, Agamemnon, to retrieve Helen. Troy was destroyed. Helen returned safely to Sparta, where she lived happily with Menelaus for the rest of her life.

06:) Napoleon and Josephine

A marriage of convenience, at age 26 Napoleon took a fancy to Josephine. An older, prominent, and most importantly wealthy woman. As time drew on, Napoleon fell deeply in love with Josephine, and she with him, but that didn’t deter the adultery on both sides-their mutual respect for one another kept them together, and their burning passion between them didn’t falter and was genuine. They eventually split, as Napoleon deeply required something Josephine could not give him, an heir. Sadly they parted ways, both bearing the love and passion in their hearts, for all eternity.

07:) Paolo and Francesca 

Paolo and Francesca are made famous by Dante’s masterpiece “Divine Comedy”. It is a true story: Francesca is married to Gianciotto Malatesta an awful person, but she has Gianciotto’s brother, Paolo, as a lover. The love between them grows when they read together a book (according to Dante) about Lancelot and Guinevere. When the two lovers are discovered they are killed by Gianciotto.

08:) Elizabeth Bennet and Darcy 

Actually Jane Austen has personified two attributes of human nature, pride and prejudice in Darcy and Elizabeth. Darcy comes from a very high social hierarchy and Pemberley. He typifies the educated aristocracy while on the other hand, Elizabeth is the second daughter of a gentleman of modest means. Mr Bennett has five daughters who have been allowed to grow up the way they wanted, there has been no school education for them, nor has there been any governess at home. Elizabeth’s very indulgent mother and irresponsible father never gave any thought to the future of the daughters, it is always taken for granted, that they will do well for themselves. To a woman of Mrs Bennett’s understanding, doing well exclusively means finding a rich, well to do husband. For a man of Darcy’s social stature, these were very serious failings of the family and totally unacceptable to his polished, educated and refined mind. Darcy adores Pemberley, and the future mistress of that estate can only be just as polished and refined and from an equally prestigious family. He falls in love with Elizabeth only to be refused by her initially, and then much later she realized that she can love no one but Darcy. How they become united and understand the love for each other makes a very interesting study.

09:) Pocahontas and John Smith 

This love story is a famous legend in the history of America. Pocahontas, an Indian Princess was the daughter of Powhatan. Powhatan was the powerful chief of the Algonquian Indians in the Tidewater region of Virginia. Pocahontas for the first time in her life saw Englishmen in May 1607. She found John Smith most attractive and developed a liking for him. Smith was taken to the official residence of Powhattan and he was tortured. It was Pocahontas who saved his life from the attack of the Indians. Pocahontas then helped Smith to stand on his feet and Powhattan adopted Smith as his son. This incident helped Pocahontas and Smith to become friends with each other. Pocahontas after this incident made frequent visits to the Jamestown and passed on to the Indians messages of her father. John Smith after getting badly injured due to gunpowder explosion returned to England. When Pocahontas made a visit to the fort, she was informed that Smith was dead. Sometime after, Pocahontas was taken prisoner by Sir Samuel Argall. Argall hoped to use Pocahontas as a bargaining chip with her father Powhatan in effort to get English prisoners returned. During her captivity, she decided to become a Christian, taking the name “Rebecca” when she was baptized. A year later, she married John Rolfe. She made a visit to London, where he met his friend John Smith after eight long years and it was their last meeting.

Let me know if you know the true meaning behind these story in comments?

16 Best Books on STRESS and ANXIETY

In this Article, We Are going to address 16 Best Books on STRESS and ANXIETY, That you should read if you are in stress or dealing with Any form of Anxity.

01:) The Happiness Trap by Russ Harris

Are you, like millions of citizen of the world, caught in the happiness trap? Russ Harris explains that the way most of us go about trying to find happiness ends up making us miserable, driving the epidemics of stress, anxiety, and depression. This empowering book presents the insights and techniques of ACT (Acceptance and Commitment Therapy) revolutionary new psychotherapy based on cutting-edge research in behavioural psychology. By clarifying your values and developing mindfulness (a technique for living fully in the present moment), ACT helps you escape the happiness trap and find true satisfaction in life.

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02:) The Meaning of Anxiety by Rollo May

Rollo May challenges the idea that “mental health is living without anxiety,” believing it is essential to being human. He explores how it can relieve boredom, sharpen sensibilities, and produce the tension necessary to preserve human existence. May sees a link extending from anxiety to intelligence, creativity, and originality, and guides the reader away from destructive ways to positive ways of dealing with anxiety. He convincingly proposes that anxiety can impel personal change, as it is only by confronting and coping with it that self-realization can occur.

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03:) Wherever You Go, There You Are by Jon Kabat-Zin

When Wherever You Go, There You Are was first published in 1994, no one could have predicted that the book would launch itself onto bestseller lists nationwide and sell over 750,000 copies to date. Ten years later, the book continues to change lives. In honour of the book’s 10th anniversary, Hyperion is proud to be releasing the book with a new afterword by the author and to share this wonderful book with an even larger audience.

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04:) Siddhartha by Herman Hesse

Though set in a place and time far removed from the Germany of 1922, the year of the book’s debut, the novel is infused with the sensibilities of Hermann Hesse’s time, synthesizing disparate philosophies–Eastern religions, Jungian archetypes, Western individualism–into a unique vision of life as expressed through one man’s search for meaning.
It is the story of the quest of Siddhartha, a wealthy Indian Brahmin who casts off a life of privilege and comfort to seek spiritual fulfilment and wisdom. On his journey, Siddhartha encounters wandering ascetics, Buddhist monks, and successful merchants, as well as a courtesan named Kamala and a simple ferryman who has attained enlightenment. Travelling among these people and experiencing life’s vital passages–love, work, friendship, and fatherhood–Siddhartha discovers that true knowledge is guided from within.

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05:) Dare by Barry McDonagh

There’s a new and faster way of anxiety relief, but few have ever heard it. Most people are advised to either just “manage” their anxiety or medicate it away.

If you’re tired of just managing your anxiety and want a powerful natural solution, then apply the DARE technique, as explained in Barry McDonagh’s latest book.

Based on hard science and over 10 years of helping people who suffer from anxiety, Barry McDonagh shares his most effective technique in this new book. The DARE technique can be used by everyone, regardless of age or background, to live lives free from anxiety or panic attacks.

In this step-by-step guide, you will discover how to:

  • Stop panic attacks and end feelings of general anxiety
  • Face any anxious situation you’ve been avoiding (driving, flying, shopping, etc.)
  • Put an end to anxious or intrusive thoughts
  • Use the correct natural supplements to relieve anxiety
  • Boost your confidence and feel like your old self again
  • Fall asleep faster and with less anxiety each night
  • Live a more bold and adventurous life again

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06:) The Upside of Stress by Kelly McGonigal

You hear it all the time: stress causes heart disease; stress causes insomnia; stress is bad for you! But what if changing how you think about stress could make you happier, healthier, and better able to reach your goals? Combining exciting new research on resilience and mindset, Kelly McGonigal, PhD, proves that undergoing stress is not bad for you; it is undergoing stress while believing that stress is bad for you that makes it harmful. In fact, stress has many benefits, from giving us greater focus and energy to strengthening our personal relationships.
 McGonigal shows readers how to cultivate a mindset that embraces stress and activate the brain’s natural ability to learn from challenging experiences. Both practical and life-changing, The Upside of Stress is not a guide to getting rid of stress, but a toolkit for getting better at it—by understanding, accepting, and leveraging it to your advantage.

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07:) Self-compassion: The Proven Power Of Being Kind To Yourself by Kristin Neff

Self Compassion offers a powerful solution for combating the current malaise of depression, anxiety and self-criticism that comes with living in a pressured and competitive culture. 

Through tried and tested exercises, listeners learn the three core components that will help replace negative and destructive measures of self-worth and success with a kinder and nonjudgmental approach in order to bring about profound life change and deeper happiness. 

Self Compassion recognises that we all have weaknesses and limitations, but in accepting this we can discover new ways to achieve improved self-confidence and contentment and reach our highest potential. Simply, easily and compassionately. 

Kristin Neff’s expert and practical advice offer a completely new set of personal development tools that will benefit everyone.

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08:) Why Zebras Don’t Get Ulcers by Robert Sapolsky.

Now in a third edition, Robert M. Sapolsky’s acclaimed and successful Why Zebras Don’t Get Ulcers features new chapters on how stress affects sleep and addiction, as well as new insights into anxiety and personality disorder and the impact of spirituality on managing stress.

As Sapolsky explains, most of us do not lie awake at night worrying about whether we have leprosy or malaria. Instead, the diseases we fear-and the ones that plague us now-are illnesses brought on by the slow accumulation of damage, such as heart disease and cancer. When we worry or experience stress, our body turns on the same physiological responses that animals do, but we do not resolve conflict in the same way-through fighting or fleeing. Over time, this activation of a stress response makes us literally sick.

Combining cutting-edge research with a healthy dose of good humour and practical advice, Why Zebras Don’t Get Ulcers explains how prolonged stress causes or intensifies a range of physical and mental afflictions, including depression, ulcers, colitis, heart disease, and more. It also provides essential guidance for controlling our stress responses. This new edition promises to be the most comprehensive and engaging one yet.

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09:) Unfuck Your Brain by Faith Harper

Our brains are doing our best to help us out, but they can be real assholes sometimes. Sometimes it seems like your own brain is out to get you—melting down in the middle of the grocery store, picking fights with your date, getting you addicted to something, or shutting down completely at the worst possible moments. You already told your brain firmly that it isn’t good to do these things. But your brain has a mind of its own. That’s where this book comes in. With humour, patience, and lots of swearing, Dr Faith shows you the science behind what’s going on in your skull and talks you through the process of retraining your brain to respond appropriately to the non-emergencies of everyday life. If you’re working to deal with old traumas, or if you just want to have a more measured and chill response to situations you face all the time, this book can help you put the pieces of the puzzle together and get your life and brain back. Here’s an excerpt from the book: Knowing what’s going on up in your brain is HUGE. So much of how we interact with the world around us is a completely normal response when we take into account our past experiences and how our brains work. • Freaking the fuck out • Avoiding important shit we need to take care of • Feeling pissed off all the time • Being a dick to people we care about • Putting shit in our bodies that we know isn’t good for us • Doing shit we know is dumb or pointless one of these things are fucking helpful. But they all make sense. Your brain has adapted to the circumstances in your life and started doing things to protect you, bless it. It’s not TRYING to fuck you over (even though it totally is, at times). As we navigate the world, nasty shit happens. The brain stores info about the nasty shit to try to avoid it in the future. Sometimes these responses are helpful. Sometimes the responses become a bigger problem than the actual problem was. It’s called a trauma reaction. And even if you aren’t dealing with a specific trauma? Adaptive coping strategies, bad habits, and funky behaviours all wire in similar ways. And research is showing that these issues are actually some of the easier ones to treat in therapy … if we address what’s really going on, rather than just the symptoms.

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10:) First, We Make the Beast Beautiful by Sarah Wilson

The Chinese believe that before you can conquer a beast, you must first make it beautiful.

Sarah Wilson first came across this Chinese proverb in psychiatrist Kay Redfield Jamison’s memoir An Unquiet Mind, and it became the key to understanding her own lifelong struggle with anxiety. Wilson, bestselling author, journalist, and entrepreneur has helped over 1.5 million people worldwide to live better, healthier lives through her I Quit Sugar books and program. And all along, she has been managing chronic anxiety.

First, We Make the Beast Beautiful, Wilson directs her intense focus and fierce investigating skills onto her lifetime companion, looking at the triggers and treatments, the fashions and fads. She reads widely and interviews fellow sufferers, mental health experts, philosophers, and even the Dalai Lama, processing all she learns through the prism of her own experiences.

Wilson offers readers comfort, humour, companionship, and practical tips for living with the Beast:

  • Cultivate a “gratitude ritual.” You can’t be grateful and anxious at the same time.
  • Eat to curb anxiety. Real food is your best friend.
  • Just breathe. Embrace the healing power of meditation.
  • Make your bed. Every day. Simple outer order creates inner calm.
  • Study fellow fretters to know thyself. Emily Dickinson, Charles Darwin, and Dr Martin Luther King, Jr. all struggled with anxiety.
  • Actively practice missing out. Forget FOMO, curl up on the couch, and order takeout.

Practical and poetic, wise and funny, First, We Make the Beast Beautiful is a small book with a big heart. It will encourage the myriad souls who dance with this condition to embrace it as a part of who they are and to explore the possibilities it offers for a richer, fuller life.

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11:) Don’t Sweat the Small Stuff by Richard Carlson

Don’t Sweat the Small Stuff…and It’s All Small Stuff is an audiobook that tells you how to keep from letting the little things in life drive you crazy. In thoughtful and insightful language, author Richard Carlson reveals ways to calm down in the midst of your incredibly hurried, stress-filled life.

You can learn to put things into perspective by making the small daily changes Dr Carlson suggests, including advice such as “Choose your battles wisely”; “Remind yourself that when you die, your ‘in’ box won’t be empty”; and “Make peace with imperfection”. With Don’t Sweat the Small Stuff… you’ll also learn how to:

* Live in the present moment
* Let others have the glory at times
* Lower your tolerance to stress
* Trust your intuitions
* Live each day as it might be your last

With gentle, supportive suggestions, Dr Carlson reveals ways to make your actions more peaceful and caring, with the added benefit of making your life more calm and stress-free.

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12:) The Chimp Paradox by Steve Peters

Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes dictate your life?

Dr. Steve Peters explains that we all have a being within our minds that can wreak havoc on every aspect of our lives—be it business or personal. He calls this being “the chimp,” and it can work either for you or against you. The challenge comes when we try to tame the chimp, and persuade it to do our bidding.

The Chimp Paradox contains an incredibly powerful mind management model that can help you be happier and healthier, increase your confidence, and become a more successful person. This book will help you to:

—Recognize how your mind is working
—Understand and manage your emotions and thoughts
—Manage yourself and become the person you would like to be

Dr. Peters explains the struggle that takes place within your mind and then shows you how to apply this understanding. Once you’re armed with this new knowledge, you will be able to utilize your chimp for good, rather than letting your chimp run rampant with its own agenda.

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13:) When Panic Attacks by David D. Burns

Are you plagued by fears, phobias, or panic attacks? Do you toss and turn at night with a knot in your stomach, worrying about your job, your family, work, your health, or relationships? Do you suffer from crippling shyness, obsessive doubts, or feelings of insecurity? What you may not realize is that these fears are almost never based on reality. When you’re anxious, you’re actually fooling yourself, telling yourself things that simply aren’t true. See if you can recognize yourself in any of these distortions:

All-or-Nothing Thinking: “My mind will go blank when I give my presentation at work, and everyone will think I’m an idiot.”
Fortune Telling: “I just know I’ll freeze up and blow it when I take my test.”
Mind Reading: “Everyone at this party can see how nervous I am.”
Magnification: “Flying is so dangerous. I think this plane is going to crash!”
Should Statements: “I shouldn’t be so anxious and insecure. Other people don’t feel this way.”
Emotional Reasoning: “I feel like I’m on the verge of cracking up!”
Self-Blame: “What’s wrong with me? I’m such a loser!”
Mental Filter: “Why can’t I get anything done? My life seems like one long procrastination.”

Now imagine what it would feel like to live a life that’s free of worries and self-doubt; to go to sleep at night feeling peaceful and relaxed; to overcome your shyness and have fun with other people; to give dynamic presentations without worrying yourself sick ahead of time; to enjoy greater creativity, productivity and self-confidence. With these forty techniques, you’ll be able to put the lie to the distorted thoughts that plague you and your fears will immediately disappear. Dr Burns also shares the latest research on the drugs commonly prescribed for anxiety and depression and explains why they may sometimes do more harm than good.

This is not pop psychology but proven, fast-acting techniques that have been shown to be more effective than medications. When Panic Attacks is an indispensable handbook for anyone who’s worried sick and sick of worrying.

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14:) Rewire Your Anxious Brain by Catherine Pittman and Elizabeth Karle

Have you ever wondered what’s happening inside your brain when you feel anxious, panicked, or worried? As it turns out, the amygdala and cortex—both important parts of the brain—are notorious sources of anxiety. One is in charge of our “fight or flight” response, while the other is a hub for worry, obsession, and rumination. So, how can you take charge of these powerful brain functions and stop anxiety at the source?

Based on cutting-edge neuroscience and research, Rewire Your Anxious Brain offers a unique, evidence-based solution to overcoming anxiety. In this book, you’ll discover how anxiety is created in your brain, as well as tips and exercises to put you in control of your anxious thoughts and reactions. A brain is a powerful tool—isn’t it time you made it work for you, instead of against you? By creating small, positive changes in your life, you can literally “rewire” your brain to minimize anxiety and start living with courage and vitality. 

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15:) Get Out of Your Mind and Into Your Life by Steve Hayes

Acceptance and commitment therapy (ACT) is a new, scientifically based psychotherapy that takes a fresh look at why we suffer and even what it means to be mentally healthy. What if pain were a normal, unavoidable part of the human condition, but avoiding or trying to control painful experience were the cause of suffering and long-term problems that can devastate your quality of life? The ACT process hinges on this distinction between pain and suffering. As you work through this book, you’ll learn to let go of your struggle against pain, assess your values, and then commit to acting in ways that further those values.

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16:) A New Earth by Eckhart Tolle

With his bestselling spiritual guide The Power of Now, Eckhart Tolle inspired millions of readers to discover the freedom and joy of a life lived “in the now.” In A New Earth, Tolle expands on these powerful ideas to show how transcending our ego-based state of consciousness is not only essential to personal happiness but also the key to ending conflict and suffering throughout the world. Tolle describes how our attachment to the ego creates the dysfunction that leads to anger, jealousy, and unhappiness, and shows readers how to awaken to a new state of consciousness and follow the path to a truly fulfilling existence.

Illuminating, enlightening, and uplifting, A New Earth is a profoundly spiritual manifesto for a better way of life—and for building a better world.

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Review: The Prosecution of George W. Bush for Murder by Vincent Bugliosi

Vincent Bugliosi, the L.A. district attorney who became famous for successfully trying Charles Manson for murder and subsequently writing the best-seller, Helter Skelter, has written an explosive new book that not only lights a fuse under our criminal justice system but challenges the next attorney general of the United States to blow the Bush administration to smithereens.

The book is called The Prosecution of George W. Bush for Murder, and Bugliosi– who has never been accused of mincing his words (or being an advocate for liberal causes)– makes a thorough and compelling case against George W. Bush and his inner circle of advisors, who helped him sell the war in Iraq to the American public.

The major premise of Bugliosi’s case against Bush is that the former Texas governor, who unapologetically executed more death row inmates than any other governor in the country (and joked about killing one of them), intentionally lied and deceived the American public while he was president about the reasons for going to war in Iraq, which has caused the deaths of over 4,000 U.S. servicemen and women and over a 100,000 Iraqis.

But how can Bush be prosecuted and convicted of murder if he personally did not kill anyone? Bugliosi asks, and then answers his own question: “…it is not necessary for a criminal defendant to have physically committed a murder to be guilty of it. For example, I convicted Charles Manson of the seven Tate-La Bianca murders even though he himself did not participate in any of the killings, nor was he present at the time.”

Interesting comparison. Bush and Manson– two twisted sociopaths who revel in death and destruction. But Bugliosi goes further: “I was able to obtain this conviction because of the vicarious liability rule of conspiracy, which provides that each member of a conspiracy is criminally responsible for all crimes committed by his coconspirators… Necessarily, (Bush) conspired with certain members of his inner circle, coconspirators like Dick Cheney and Condoleezza Rice.”

That’s the ticket! Send them all up the river! The whole lot of them! Of course, the question immediately arises: If Bugliosi is so convinced a prosecuting attorney could get a conviction for murder against Bush and company, why hasn’t an attorney already brought charges against them?

Bugliosi gives us the simple answer: It is generally accepted by legal scholars that while still in office, the president and vice president are protected from criminal prosecution by the Constitution as interpreted by Alexander Hamilton in The Federalist Papers.

In other words, the only way to bring criminal charges against the president or vice president is to first impeach them and remove them from office. But thanks to the spineless Democrats in Congress, Bush and his partners in crime have escaped impeachment and continue on their merry way, telling more lies and sending more soldiers to their deaths in Iraq. Perhaps the new revelations by Scottie McClellan about the lies of Bush and Cheney will finally get the Congress to act on impeachment, although I wouldn’t count on it.

In any case, once Bush and Cheney are out of office, they are no longer immune from prosecution. And as soon as this happens, Bugliosi claims the next U.S. Attorney General would be the most logical person to charge them with the crime of murder and bring them to trial, but he adds that any state attorney general can do the same– as long as the state in which he or she presides has soldiers who have died in Iraq.

The question is, who will have the guts to do it? If it were up to private individuals or citizen action groups, there would be a line long enough to circumvent the planet Jupiter, but for a federal or state attorney general, i.e., a pragmatic politician with a career at stake, to bring charges against a former president, who represents the most powerful business interests in the country, is another story. It would take an exceptional individual, someone courageous and smart and unflappable, someone willing to stand up to the right-wing hate machine that inevitably would bring up every piece of dirt they could find on that person and do everything in their power to intimidate him or her.

In short, it would take a hero or a saint. And even if an attorney general were willing to rise to the challenge and get a conviction of murder against Bush, would the next president allow the conviction to stick, or would he or she pardon him? For example, if McCain wins the presidency, we can almost assuredly count on a quick pardon of George W. and friends, the same way old man Bush pardoned Cap Weinberger and the rest of his pals who carried out the Iran/Contra affair.

What about if Hillary became president? Would she let Bush and company off the hook? One would hope not, but it wouldn’t surprise me if she pardoned them, since she was willing to play ball with the Bush administration from the beginning, not to mention her newfound alliances with Rupert Murdoch and Fox News.

And Obama? He would be the most likely of the three to let the conviction stick. But even he would be under enormous pressure to show mercy. Haven’t they suffered enough! Where is your Christian charity? I thought you were an uniter, not a divider! Blah… Blah… Blah…

To say the least, it would be a real test of character for him, and a decision that would be discussed for decades, if not centuries. Let’s hope someday in the near future he has that decision to make. If not, it means that George W. and his gang were never brought to trial and they got away with everything– including murder.

5 Books You Must Read Before You Die

In this Article, We Are going to address 5 Books You Must Read Before You Die

01:) 48 laws of power by Robert Greene

In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.

Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-colour package, The 48 Laws of Power is ideal whether your aim is conquest, self-defence, or simply to understand the rules of the game.

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02:) Rich dad Poor Dad by Robert T. Kiyosaki

Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

In the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.

In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.

As always, readers can expect that Robert will be candid, insightful… and continue to rock more than a few boats in his retrospective.

Will there be a few surprises? Count on it.

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03:) Mastery by Robert Greene

Each one of us has within us the potential to be a Master. Learn the secrets of the field you have chosen, submit to a rigorous apprenticeship, absorb the hidden knowledge possessed by those with years of experience, surge past competitors to surpass them in brilliance, and explode established patterns from within. Study the behaviours of Albert Einstein, Charles Darwin, Leonardo da Vinci and the nine contemporary Masters interviewed for this book.

The bestseller author of The 48 Laws of Power, The Art of Seduction, and The 33 Strategies of War, Robert Greene has spent a lifetime studying the laws of power. Now, he shares the secret path to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.

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04:) On the shortness of life by Seneca

Written as a moral essay to his friend Paulinus, Seneca’s biting words still pack a powerful punch two thousand years later. With its brash rejection of materialism, conventional lifestyles and group-think, On The Shortness of Life are as relevant as ever. Seneca anticipates the modern world. It’s a unique expose of how people get caught up in the rat race and how for those stuck in this mindset, enough is never enough. The ‘busy’ individuals of Rome Seneca makes reference to, those people who are too preoccupied with their careers and maintaining social relationships to fully examine the quality of their lives, sound a lot like ourselves.

The message is simple: Life is long if you live it wisely. Don’t waste time worrying about how you look. Don’t be lazy. Don’t overindulge in entertainment and vice. Everything in moderation.

Seneca defends Nature and attacks the lazy. Materialism and love of trivial knowledge are exposed as key time wasters, along with excess ambition, networking and worrying too much. In this new non-verbatim translation by Damian Stevenson, Seneca’s essay comes alive for the modern reader. Seneca’s formality of language has been preserved but the wording is more attuned to a contemporary ear. This is a rare treat for students of Stoicism and for anyone interested in seeking an answer to the eternal question, “How should I best use my time?”

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05:) How To Read Super Fast by Alex Martin

imagine that you have just been given the assignment of reading a book with hundreds of pages. You have only two days to complete this task and produce a written report about the reading. Would you be able to accomplish this in a timely and effective manner?
Into this book, we will explore the many benefits of speed reading, and will discuss various strategies that one can use to improve reading comprehension and completion.

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16 Best Nonfiction Books to Give as Gift On This Holiday Seasons

In this Article, We Are going to address 16 Best Nonfiction Books to Give as Gifts on this Holiday Seasons (2020)

01:) Educated by Tara Westover

An unforgettable memoir about a young girl who kept out of school leaves her survivalist family and goes on to earn a PhD from Cambridge University

Born to survivalists in the mountains of Idaho, Tara Westover was seventeen the first time she set foot in a classroom. Her family was so isolated from mainstream society that there was no one to ensure the children received an education and no one to intervene when one of Tara’s older brothers became violent. When another brother got himself into college, Tara decided to try a new kind of life. Her quest for knowledge transformed her, taking her over oceans and across continents, to Harvard and to Cambridge University. Only then would she wonder if she’d travelled too far if there was still a way home.

“Beautiful and propulsive . . . Despite the singularity of [Tara Westover’s] childhood, the questions her book poses are universal: How much of ourselves should we give to those we love? And how much must we betray them to grow up?”—Vogue

“Westover has somehow managed not only to capture her unsurpassably exceptional upbringing, but to make her current situation seem not so exceptional at all, and resonant for many others.”—The New York Times Book Review

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02:) Me by Elton John

In his first and only official autobiography, music icon Elton John reveals the truth about his extraordinary life, which is also the subject of the smash-hit film Rocketman. The result is Me – the joyously funny, honest and moving story of the most enduringly successful singer/songwriter of all time.

Christened Reginald Dwight, he was a shy boy with Buddy Holly glasses who grew up in the London suburb of Pinner and dreamed of becoming a pop star. By the age of 23, he was performing his first gig in America, facing an astonished audience in his bright yellow dungarees, a star-spangled T-shirt and boots with wings. Elton John had arrived and the music world would never be the same again.

His life has been full of drama, from the early rejection of his work with songwriting partner Bernie Taupin to spinning out of control as a chart-topping superstar; from half-heartedly trying to drown himself in his LA swimming pool to disco-dancing with the Queen; from friendships with John Lennon, Freddie Mercury and George Michael to setting up his AIDS Foundation. All the while, Elton was hiding a drug addiction that would grip him for over a decade.

In Me Elton also writes powerfully about getting clean and changing his life, about finding love with David Furnish and becoming a father. In a voice that is warm, humble and open, this is Elton on his music and his relationships, his passions and his mistakes. This is a story that will stay with you, by a living legend.

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03:) Becoming by Michelle Obama

In a life filled with meaning and accomplishment, Michelle Obama has emerged as one of the most iconic and compelling women of our era. As First Lady of the United States of America—the first African American to serve in that role—she helped create the most welcoming and inclusive White House in history, while also establishing herself as a powerful advocate for women and girls in the U.S. and around the world, dramatically changing the ways that families pursue healthier and more active lives, and standing with her husband as he led America through some of its most harrowing moments. Along the way, she showed us a few dance moves, crushed Carpool Karaoke, and raised two down-to-earth daughters under an unforgiving media glare.

In her memoir, a work of deep reflection and mesmerizing storytelling, Michelle Obama invites readers into her world, chronicling the experiences that have shaped her—from her childhood on the South Side of Chicago to her years as an executive balancing the demands of motherhood and work, to her time spent at the world’s most famous address. With unerring honesty and lively wit, she describes her triumphs and her disappointments, both public and private, telling her full story as she has lived it—in her own words and on her own terms. Warm, wise, and revelatory, Becoming is the deeply personal reckoning of a woman of soul and substance who has steadily defied expectations—and whose story inspires us to do the same.

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04:) Sam Houston and the Alamo Avengers by Brian Kilmeade

The heart-stopping story of the fight for Texas by The New York Times bestselling author of George Washington’s Secret Six and Thomas Jefferson and the Tripoli Pirates.

In his now-trademark style, Brian Kilmeade brings alive one of the most pivotal moments in American history, this time telling the heart-stopping story of America’s fight for Texas. While the story of the Alamo is familiar to most, few remember how Sam Houston led Texians after a crushing loss to a shocking victory that secured their freedom and paved the way for America’s growth.

In March 1836, the Mexican army led by General Santa Anna massacred more than two hundred Texians who had been trapped in a tiny adobe mission in San Antonio for thirteen days. American legends Jim Bowie and Davey Crockett died there, along with other Americans who had moved to Texas looking for a fresh start.

The defeat galvanized the surviving Texians. Under General Sam Houston, a maverick with a rocky past, the tiny army of settlers rallied–only to retreat time and time again. Having learned from the bloody battles that characterized his past, Houston knew it was a poor strategy to aggressively retaliate. He held off until just one month after the massacre when he and his army of underdog Texians soundly defeated Santa Anna’s troops in under eighteen minutes at the Battle of San Jacinto, and in doing so won the independence for which so many had died.

Sam Houston and the Alamo Avengers recaptures this pivotal war that changed America forever and sheds light on the tightrope all war heroes walk between courage and calculation. Thanks to Kilmeade’s storytelling, a new generation of readers will remember the Alamo–and recognize the lesser-known heroes who snatched victory from the jaws of defeat.

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05:) Talking to Strangers by Malcolm Gladwell

Malcolm Gladwell, the host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers–and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn’t true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky paedophilia scandal at Penn State University, and the death of Sandra Bland—throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know. And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller, David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.

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06:) The Book of Gutsy Women by Hillary Rodham Clinton; Chelsea Clinton

Hillary Rodham Clinton and her daughter, Chelsea, share the stories of the gutsy women who have inspired them—women with the courage to stand up to the status quo, ask hard questions, and get the job done.

She couldn’t have been more than seven or eight years old. “Go ahead, ask your question,” her father urged, nudging her forward. She smiled shyly and said, “You’re my hero. Who’s yours?”

Many people—especially girls—have asked us that same question over the years. It’s one of our favourite topics.

HILLARY: Growing up, I knew hardly any women who worked outside the home. So I looked to my mother, my teachers, and the pages of Life magazine for inspiration. After learning that Amelia Earhart kept a scrapbook with newspaper articles about successful women in male-dominated jobs, I started a scrapbook of my own. Long after I stopped clipping articles, I continued to seek out stories of women who seemed to be redefining what was possible.

CHELSEA: This book is the continuation of a conversation the two of us have been having since I was little. For me, too, my mom was a hero; so were my grandmothers. My early teachers were also women. But I grew up in a world very different from theirs. My paediatrician was a woman, and so was the first mayor of Little Rock who I remember from my childhood. Most of my close friends’ moms worked outside the home as nurses, doctors, teachers, professors, and business. And women were going into space and breaking records here on Earth.

Ensuring the rights and opportunities of women and girls remains a big piece of the unfinished business of the twenty-first century. While there’s a lot of work to do, we know that throughout history and around the globe women have overcome the toughest resistance imaginable to win victories that have made progress possible for all of us. That is the achievement of each of the women in this book.

So how did they do it? The answers are as unique as the women themselves. Civil rights activist Dorothy Height, LGBTQ trailblazer Edie Windsor, and swimmer Diana Nyad kept pushing forward, no matter what. Writers like Rachel Carson and Chimamanda Ngozi Adichie named something no one had dared talk about before. Historian Mary Beard used wit to open doors that were once closed, and Wangari Maathai, who sparked a movement to plant trees, understood the power of role modelling. Harriet Tubman and Malala Yousafzai looked fear in the face and persevered. Nearly every single one of these women was fiercely optimistic—they had faith that their actions could make a difference. And they were right.

To us, they are all gutsy women—leaders with the courage to stand up to the status quo, ask hard questions, and get the job done. So in the moments when the long haul seems awfully long, we hope you will draw strength from these stories. We do. Because if history shows one thing, it’s that the world needs gutsy women.

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07:) The Body by Bill Bryson

Bill Bryson once again proves himself to an incomparable companion as he guides us through the human body–how it functions, its remarkable ability to heal itself, and (unfortunately) the ways it can fail. Full of extraordinary facts (your body made a million red blood cells since you started reading this) and irresistible Bryson-Esque anecdotes, The Body will lead you to a deeper understanding of the miracle that is life in general and you in particular. As Bill Bryson writes, “We pass our existence within this wobble of flesh and yet take it almost entirely for granted.” The Body will cure that indifference with generous doses of wondrous, compulsively readable facts and information.

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08:) Finding Chika by Mitch Albom

Chika Jeune was born three days before the devastating earthquake that decimated Haiti in 2010. She spent her infancy in a landscape of extreme poverty, and when her mother died giving birth to a baby brother, Chika was brought to The Have Faith Haiti Orphanage that Albom operates in Port Au Prince.

With no children of their own, the forty-plus children who live, play, and go to school at the orphanage have become family to Mitch and his wife, Janine. Chika’s arrival makes a quick impression. Brave and self-assured, even as a three-year-old, she delights the other kids and teachers. But at age five, Chika is suddenly diagnosed with something a doctor there says, “No one in Haiti can help you with.”

Mitch and Janine bring Chika to Detroit, hopeful that American medical care can soon return her to her homeland. Instead, Chika becomes a permanent part of their household, and their lives, as they embark on a two-year, around-the-world journey to find a cure. As Chika’s boundless optimism and humour teach Mitch the joys of caring for a child, he learns that a relationship built on love, no matter what blows it takes, can never be lost.

Told in hindsight, and through illuminating conversations with Chika herself, this is Albom at his most poignant and vulnerable. Finding Chika is a celebration of a girl, her adoptive guardians, and the incredible bond they formed—a devastatingly beautiful portrait of what it means to be a family, regardless of how it is made.

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09:) Blowout by Rachel Maddow

In 2010, the words “earthquake swarm” entered the lexicon in Oklahoma. That same year, a trove of Michael Jackson memorabilia—including his iconic crystal-encrusted white glove—was sold at auction for over $1 million to a guy who was, officially, just the lowly forestry minister of the tiny nation of Equatorial Guinea. And in 2014, Ukrainian revolutionaries raided the palace of their ousted president and found a zoo of peacocks, gilded toilets, and a floating restaurant modelled after a Spanish galleon. Unlikely as it might seem, there is a thread connecting these events, and Rachel Maddow follows it to its crooked source: the unimaginably lucrative and equally corrupting oil and gas industry.

With her trademark black humour, Maddow takes us on a switchback journey around the globe, revealing the greed and incompetence of Big Oil and Gas along the way, and drawing a surprising conclusion about why the Russian government hacked the 2016 U.S. election. She deftly shows how Russia’s rich reserves of crude have, paradoxically, stunted its growth, forcing Putin to maintain his power by spreading Russia’s rot into its rivals, its neighbours, the West’s most important alliances, and the United States. Chevron, BP, and a host of other industry players get their star turn, most notably ExxonMobil and the deceptively well-behaved Rex Tillerson. The oil and gas industry has weakened democracies in developed and developing countries, fouled oceans and rivers, and propped up authoritarian thieves and killers. But being outraged at it is, according to Maddow, “like being indignant when a lion takes down and eats a gazelle. You can’t really blame the lion. It’s in her nature.”

Blowout is a call to contain the lion: to stop subsidizing the wealthiest businesses on earth, to fight for transparency, and to check the influence of the world’s most destructive industry and its enablers. The stakes have never been higher. As Maddow writes, “Democracy either wins this one or disappears.”

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10:) Triggered by Donald Trump Jr.

This is the book that the leftist elites don’t want you to read — Donald Trump, Jr., exposes all the tricks that the left uses to smear conservatives and push them out of the public square, from online “shadow banning” to rampant “political correctness.”

In Triggered, Donald Trump, Jr. will expose all the tricks that the left uses to smear conservatives and push them out of the public square, from online “shadow banning” to fake accusations of “hate speech.” No topic is spared from political correctness. This is the book that the leftist elites don’t want you to read!

Trump, Jr. will write about the importance of fighting back and standing up for what you believe in. From his childhood summers in Communist Czechoslovakia that began his political thought process, to working on construction sites with his father, to the major achievements of President Trump’s administration, Donald Trump, Jr. spares no details and delivers a book that focuses on success and perseverance, and proves offence is the best defence.

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11:) A Warning by Anonymous

An unprecedented behind-the-scenes portrait of the Trump presidency from the anonymous senior official whose first words of warning about the president rocked the nation’s capital.

On September 5, 2018, the New York Times published a bombshell essay and took the rare step of granting its writer anonymity. Described only as “a senior official in the Trump administration,” the author provided eyewitness insight into White House chaos, administration instability, and the people working to keep Donald Trump’s reckless impulses in check.

With the 2020 election on the horizon, Anonymous is speaking out once again. In this book, the original author pulls back the curtain even further, offering a first-of-its-kind look at the president and his record — a must-read before Election Day. It will surprise and challenge both Democrats and Republicans, motivate them to consider how we judge our nation’s leaders, and illuminate the consequences of re-electing a commander in chief unfit for the role.

This book is a sobering assessment of the man in the Oval Office and a warning about something even more important — who we are as a people.

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12:) Home Work by Julie Andrews; Emma Walton Hamilton

In this follow-up to her critically acclaimed memoir, Home, Julie Andrews shares reflections on her astonishing career, including such classics as Mary Poppins, The Sound of Music, and Victor/Victoria.

In-Home, the number-one New York Times international bestseller, Julie Andrews recounted her difficult childhood and her emergence as an acclaimed singer and performer on the stage.

With this second memoir, Home Work: A Memoir of My Hollywood Years, Andrews picks up the story with her arrival in Hollywood and her phenomenal rise to fame in her earliest films–Mary Poppins and The Sound of Music. Andrews describes her years in the film industry — from the incredible highs to the challenging lows. Not only does she discuss her work in now-classic films and her collaborations with giants of cinema and television, she also unveils her personal story of adjusting to a new and often daunting world, dealing with the demands of unimaginable success, being a new mother, the end of her first marriage, embracing two stepchildren, adopting two more children, and falling in love with the brilliant and mercurial Blake Edwards. The pair worked together in numerous films, including Victor/Victoria, the gender-bending comedy that garnered multiple Oscar nominations.

Cowritten with her daughter, Emma Walton Hamilton, and told with Andrews’s trademark charm and candour, Home Work takes us on a rare and intimate journey into an extraordinary life that is funny, heartrending, and inspiring.
*The uneven pages are the signature characteristic of such production – the pages of the book are not smooth, but have a more “antiquarian” look and feel. These are not errors or defects. Please understanding. Thank you.

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13:) The Way I Heard It by Mike Rowe

Executive producer and host Mike Rowe presents a delightfully entertaining, seriously fascinating collection of his favourite episodes from America’s #1 short-form podcast, The Way I Heard It, along with a host of personal memories, ruminations, and insights. It’s a captivating must-read.

The Way I Heard It presents thirty-five mysteries “for the curious mind with a short attention span.” Everyone is a true-ish tale about someone you know, filled with facts that you don’t. Movie stars, presidents, bloody do-gooders, and villains—they’re all here, waiting to shake your hand, hoping you’ll remember them. Delivered with Mike’s signature blend of charm, wit, and ingenuity, their stories are part of a larger mosaic—a memoir full of surprising revelations, sharp observations, and intimate, behind-the-scenes moments drawn from Mike’s own remarkable life and career.

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14:) Dumpty by John Lithgow

Award-winning actor and best-selling author John Lithgow wields a whip-smart, satirical pen in this poetic diatribe chronicling the last few abysmal years in politics. With lacerating wit, he takes listeners verse by verse through the history of Donald Trump’s presidency, lampooning the likes of Betsy DeVos, Anthony Scaramucci, Scott Pruitt, Paul Manafort, Trump’s doctors, and many others.

Illustrated with Lithgow’s never-before-seen line drawings, the poems collected in Dumpty draw inspiration from A. A. Milne, Lewis Carroll, Edward Lear, Rodgers and Hammerstein, Mother Goose, and many more. A YUGE feat of laugh-out-loud lyrical storytelling, this hilarious and timely volume is bound to bring joy to poetry lovers, political junkies, and Lithgow fans.

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15:) The Beautiful Ones by Prince

Prince was a musical genius, one of the most beloved, accomplished, and acclaimed musicians of our time. He was a startlingly original visionary with an imagination deep enough to whip up whole worlds, from the sexy, gritty funk paradise of “Uptown” to the mythical landscape of Purple Rain to the psychedelia of “Paisley Park.” But his most ambitious creative act was turning Prince Rogers Nelson, born in Minnesota, into Prince, one of the greatest pop stars of any era.

The Beautiful Ones is the story of how Prince became Prince—a first-person account of a kid absorbing the world around him and then creating a persona, an artistic vision, and a life, before the hits and fame that would come to define him. The book is told in four parts. The first is the memoir Prince was writing before his tragic death, pages that bring us into his childhood world through his own lyrical prose. The second part takes us through Prince’s early years as a musician, before his first album was released, via an evocative scrapbook of writing and photos. The third section shows us Prince’s evolution through candid images that go up to the cusp of his greatest achievement, which we see in the book’s fourth section: his original handwritten treatment for Purple Rain—the final stage in Prince’s self-creation, where he retells the autobiography of the first three parts as a heroic journey.

The book is framed by editor Dan Piepenbring’s riveting and moving introduction about his profound collaboration with Prince in his final months—a time when Prince was thinking deeply about how to reveal more of himself and his ideas to the world while retaining the mystery and mystique he’d so carefully cultivated—and annotations that provide context to the book’s images.

This work is not just a tribute to an icon, but an original and energizing literary work in its own right, full of Prince’s ideas and vision, his voice and image—his undying gift to the world.

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16:) In Search of Lost Time by Marcel Proust

On the surface, a traditional “Bildungsroman” describing the narrator’s journey of self-discovery, this huge and complex book is also a panoramic and richly comic portrait of France in the author’s lifetime, and a profound meditation on the nature of art, love, time, memory and death. But for most readers it is the characters of the novel who loom the largest: Swann and Odette, Monsieur de Charlus, Morel, the Duchesse de Guermantes, Françoise, Saint-Loup and so many others — Giants, as the author, calls them, immersed in Time.
“In Search of Lost Time” is a novel in seven volumes. The novel began to take shape in 1909. Proust continued to work on it until his final illness in the autumn of 1922 forced him to break off. Proust established the structure early on, but even after volumes were initially finished he kept adding new material and edited one volume after another for publication. The last three of the seven volumes contain oversights and fragmentary or unpolished passages as they existed in draft form at the death of the author; the publication of these parts was overseen by his brother Robert.

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16 Best Books on PRODUCTIVITY

In this Article, We Are going to address 16 Best Books on PRODUCTIVITY That Every One Should Read

1. Living the 80/20 Way by Richard Koch

Acclaimed entrepreneur and author Richard Koch changed the face of the business world with The 80/20 Principle. In Living the 80/20 Way, a self-help bestseller, he returns to show how working and worrying less can transform our personal lives. 

Koch takes the widely renowned 80/20 principle and shows how in today’s cluttered and stressful world, working out the few important things, and the few methods that will give us those things, leads to increased happiness and greater success. Living the 80/20 Way explains why ‘less is more’ isn’t just a saying, but a sure-fire method to achieve your goals and live your best life.

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2. Atomic Habits by James Clear

No matter your goals, Atomic Habits offers a proven framework for improving—every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviours that lead to remarkable results.

If you’re having trouble changing your habits, the problem isn’t you. The problem is your system. Bad habits repeat themselves again and again not because you don’t want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you’ll get a proven system that can take you to new heights.

Clear is known for his ability to distil complex topics into simple behaviours that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.

Learn how to:

  • make time for new habits (even when life gets crazy);

  • overcome a lack of motivation and willpower;

  • design your environment to make success easier;

  • get back on track when you fall off course;

…and much more.

Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits–whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

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3. Getting Things Done by David Allen

“A completely revised and updated edition of the blockbuster bestseller from ‘the personal productivity guru'”—Fast Company

Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.

 Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. Its hundreds of thousands of existing fans will welcome this new edition of Getting Things Done but also by a whole new generation eager to adopt its proven principles.

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4. The One Thing by Gary Keller

People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members. 

By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions–and lots of stress. 

AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. 

NOW YOU CAN HAVE BOTH ― LESS AND MORE. In The ONE Thing, you’ll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life–work, personal, family, and spiritual. WHAT’S YOUR ONE THING?

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5. The Compound Effect by Darren Hardy

The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default. 

No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including:

  • How to win–every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they’re smarter, more talented or more experienced.
  • Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
  • The real, lasting keys to motivation–how to get yourself to do things you don’t feel like doing.
  • Capturing the elusive, awesome force of momentum. Catch this, and you’ll be unstoppable.
  • The acceleration secrets of superachievers. Do they have an unfair advantage? Yes, they do, and now you can too!

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6. The 7 Habits of Highly Effective People by Stephen R. Covey

When it was first published in 1989, The 7 Habits of Highly Effective People was an almost instant bestseller–and quickly became a permanent part of the cultural lexicon. With over 25 million copies sold worldwide in over 40 languages since its first publication, this book continues to help millions of readers become more effective in both their personal and professional lives.

This is one of the rare books that has influenced presidents, CEOs, educators, and individuals all over the world not only to improve their businesses and careers but to live with integrity, service, dignity, and success in all areas of life. It has had an undeniable impact for the past 25 years–and will no doubt continue to be influential for many more.

ABOUT THE AUTHOR

Dr Stephen R. Covey (1932-2012) was a world-renowned authority on leadership and family relations. He held a Bachelor of Science from the University of Utah, an MBA from Harvard, and a PhD from Brigham Young University. Dr Covey served as Vice Chairman of Franklin covey Co. and was an in-demand speaker, teacher, and organizational consultant. Throughout his career, Dr Covey brought new insight and understanding to millions of readers and students.

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7. Smarter, Faster, Better by Charles Duhigg

In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more?

Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he shows the eight simple principles that govern productivity. He shows how the most dynamic and effective people–from CEOs to film-makers to software entrepreneurs – deploy them. And he shows how you can, too.

‘Charles has some wonderful advice for increasing productivity . . . the tips he highlights have most definitely played a huge part in helping me to build the Virgin brand.’ Richard Branson

‘In Smarter Faster Better Duhigg finds provocative answers to a riddle of our age: how to become more productive (by two times, or even ten times) and less busy.’ Jim Collins

‘There are valuable lessons in Smarter Faster Better . . . I never felt enjoy putting it down.’ Financial Times

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8. Deep Work by Cal Newport

One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results.

Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide a sense of true fulfilment that comes from craftsmanship. In short, deep work is like a superpower in our increasingly competitive twenty-first-century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.

In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four “rules,” for transforming your mind and habits to support this skill.

A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories — from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air — and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.

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9. The 12 Week Year by Brian P. Moran & Michael Lennington

The guide to shortening your execution cycle down from one year to twelve weeks

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization’s idea of a year on its head, and speed your journey to success.

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10. Eat that Frog by Brian Tracy

It’s time to stop procrastinating and get more of the important things done! After all, successful people don’t try to do everything. They focus on their most important tasks and get those done. They eat their frogs.

 

There’s an old saying that if the first thing you do each morning is to eat a live frog, you’ll have the satisfaction of knowing you’re done with the worst thing you’ll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task—but also the one that can have the greatest positive impact on your life.

Eat That Frog! shows you how to organize each day so you can zero in on these critical tasks and accomplish them efficiently and effectively. The core of what is vital to effective time management is the decision, discipline, and determination. And in this fully revised and updated edition, Tracy adds two new chapters. The first explains how you can use technology to remind yourself of what is most important and protect yourself from what is least important. The second offers advice for maintaining focus in our era of constant distractions, electronic and otherwise.

This life-changing book will ensure that you get more of your important tasks done today.

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11. The Power of Less by Leo Babauta

‘Babauta has become a powerhouse of online activity for a good reason: his mantra works.’

Tim Ferris, author of The 4-Hour Work Week

The Power of Less demonstrates how you can streamline your life by eliminating the unnecessary – freeing up space from everyday clutter to achieve your goals and find happiness in a more minimalist existence.

You’ll learn how to:

choose what is essential and clear out the rest

make better use of the resources you already have

break down goals into manageable tasks

create new and productive habits

Revised and updated with new material tackling social media addiction and the perceived ‘need’ to be connected and available 24 hours a day, The Power of Less will inspire you to shift from wanting everything to.

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12. Essentialism by Greg McKeown

INSTANT NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER 

Have you ever felt the urge to declutter your work life?

Do you often find yourself stretched too thin?

 Do you simultaneously feel overworked and underutilized?

 Are you frequently busy but not productive?

 Do you feel like your time is constantly being hijacked by other people’s agendas?

 If you answered yes to any of these, the way out is the Way of the Essentialist.

 The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy or a productivity technique. It is a systematic discipline for discerning what is essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that matter.  

By forcing us to apply more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy—instead of giving others the implicit permission to choose for us.

Essentialism is not one more thing—it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to do less, but better, and declutter and organize their own lives, Essentialism is a movement whose time has come.

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13. Flow by Mihaly Csikszentmihalyi

Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.

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14. 168 Hours by Laura Vanderkam

It’s an unquestioned truth of modern life: we are starved for time. We tell ourselves we’d like to read more, get to the gym regularly, try new hobbies, and accomplish all kinds of goals. But then we give up because there just aren’t enough hours to do it all. Or if we don’t make excuses, we make sacrifices- taking time out from other things to fit it all in. There has to be a better way…and Laura Vanderkam has found one. After interviewing dozens of successful, happy people, she realized that they allocate their time differently than most of us. Instead of letting the daily grind crowd out the important stuff, they start by making sure there’s time for the important stuff. When plans go wrong and they run out of time, only their lesser priorities suffer. Vanderkam shows that with a little examination and prioritizing, you’ll find it is possible to sleep eight hours a night, exercise five days a week, take piano lessons, and write a novel without giving up quality time for work, family, and other things that matter.

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15. The 4Hour Workweek by Tim Ferriss

Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by-step guide to luxury lifestyle design teaches: How Tim went from 40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week; how to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want; how blue-chip escape artists travel the world without quitting their jobs; how to eliminate 50 per cent of your work in 48 hours using the principles of a forgotten Italian economist; and, how to trade a long-haul career for short work bursts and frequent ‘mini-retirements’. This new updated and expanded edition includes: more than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point; real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than GBP5 a meal; how lifestyle design principles can be suited to unpredictable economic times; and, the latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

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16. 15 Secrets Successful People Know About Time Management by Kevin Kruse

Double Your Productivity Without Feeling Overworked and Overwhelmed.

What if a few new habits could dramatically increase your productivity, and even 5x or 10x it in key areas? What if you could get an hour a day to read, exercise, or to spend with your family. New York Times bestselling author, Kevin Kruse, presents the remarkable findings of his study of ultra-productive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs—-including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes—-Kruse answers the question: what are the secrets to extreme productivity? In this book, you’ll learn:

  • Why millionaires don’t use to-do lists (and what they DO use)
  • How to cure procrastination with the “Time Travel” trick
  • How the Harvard “DDR Questions” save 8 hours a week
  • How to identify your REAL priorities
  • How to get to zero emails in your inbox using 321Zero
  • How the simple E-3C system will double your productivity
  • How to reduce stress with the Richard Branson Tool
  • How to leave work at 5:00 without feeling guilty
  • How to run meetings like Apple, Google & Virgin
  • How to conquer social media distractions
  • BONUS: QUIZ – Discover Your Time Personality
  • BONUS: 100+ Time Management Quotes

Buy this book NOW to increase your productivity and stop feeling so overworked and overwhelmed! 

Click Here Buy This Book

16 Best FICTION Books for Entrepreneurs

In this Article, We Are going to address 16 FICTION Books Every entrepreneur Should Read

01:) The Alchemist by Paulo Coelho

A special 25th-anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.

Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.

Paulo Coelho’s masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago’s journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life’s path, and, most importantly, to follow our dreams.

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02:) King Rat by James Clavell

Japanese POW camp Changi, Singapore: hell on earth for the soldiers contained within its barbed-wire walls. Officers and enlisted men, all prisoners together, yet the old hierarchies and rivalries survive. An American corporal, known as the King, has used his personality and wiles to facilitate trading with guards and locals to get needed food, supplies, even information into the camp. The imprisoned upper-class officers have never had to do things for themselves, and now they are reduced to wearing rags while the King’s clean shirt, gained through guts and moxie, seems like a luxury in comparison. In the camp, everything has its price and everything is for sale. But trading is illegal–and the King has made a formidable enemy. Robin Grey, the provost marshal, hates the King and all he represents. Grey, though he grew up modestly, fervently believes in the British class system: everyone should know their place, and he knows the King’s place is at the bottom.

The King does have a friend in Peter Marlowe, who, though wary of the King and himself a product of the British system, finds himself drawn to the charismatic man who just might be the only one who can save them from both the inhumanity of the prison camp but also from themselves. Powerful and engrossing, King Rat artfully weaves the author’s own World War II prison camp experiences into a compelling narrative of survival amidst the grim realities of war and what men can do when pushed to the edge. A taut masterwork of World War II historical fiction by bestselling author James Clavell.

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03:) Who Moved My Cheese? By Spencer Johnson

Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life – whether it is a good job, a loving relationship, money or a possession, health or spiritual peace of mind. And the maze is where you look for what you want – the organisation you work in or the family or community you live in. This profound book from bestselling author, Spencer Johnson, will show you how to anticipate change, adapt to change quickly, enjoy change and be ready to change quickly again and again. Discover the secret for yourself and learn how to deal with change, so that you suffer from less stress and enjoy more success in your work and in life. Written for all ages, this story takes less than an hour to read, but its unique insights can last for a lifetime.

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04:) Jurassic Park by Michael Crichton

“Frighteningly real…compelling… It’ll keep you riveted.” -The Detroit News

An astonishing technique for recovering and cloning dinosaur DNA has been discovered. Now humankind’s most thrilling fantasies have come true. Creatures extinct for aeons roam Jurassic Park with their awesome presence and profound mystery, and all the world can visit them – for a price.

Until something goes wrong…

In Jurassic Park, Michael Crichton taps all his mesmerizing talent and scientific brilliance to create his most electrifying technothriller.

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05:) An American Tragedy by Theodore Dreiser

The naturalist author Theodore Dreiser was obsessed with true crime, keeping track of articles and cases in the early 20th century. The product of this obsession was his 1925 novel, “An American Tragedy”, based on a true crime story from New York’s Adirondack Mountains region that Dreiser followed. This novel was one of Dreiser’s most successful works and has often been hailed as his masterpiece.

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06:) The Lemonade War by Jacqueline Davies

Family, fairness, and lemonade! Join siblings Evan and Jessie Treski as they battle over a lemonade stand, run a school courtroom, and discover who has stolen the neighbourhood bell at their grandmother’s home. In this collected edition of the first three books of the Lemonade War series: The Lemonade War, The Lemonade Crime, and The Bell Bandit, prolific and bestselling author Jaqueline Davies explores themes of entrepreneurialism, the difficulties of fairness, and the complex emotional depth of family relationships.

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07:) Ugly Americans by Ben Mezrich

Ugly Americans are the true story of John Malcolm, a Princeton graduate who travelled halfway around the world in search of the American dream and pulled off a trade that could be described as the biggest deal in the history of the financial markets.

Without speaking a word of Japanese, with barely a penny in his pocket, Malcolm was thrown into the bizarre life of an ex-pat trader. Surrounded by characters ripped right out of a Hollywood thriller, he quickly learned how to survive in a cutthroat world, at the feet of the biggest players the markets have ever known.

Malcolm was first an assistant trading huge positions for Nick Leeson, the rogue trader who brought down Barings Bank, the oldest in England. He was the right-hand man to an enigmatic and brilliant hedge-fund cowboy, Dean Carney, and grew into one of the biggest derivatives traders in all of Asia. Along the way, Malcolm fell in love with the daughter of a Yakuza gangster, built a vast fortune out of thin air, and came head to head with violent Japanese mobsters. Malcolm and his twentysomething, Ivy League-schooled colleagues rode the crashing waves of the Asian markets during the mid-to-late 1990s, culminating in a single deal the likes of which had never been seen before, or since.

A real-life mixture of Liar’s Poker and Wall Street, brimming with intense action, romance, underground sex, vivid locales, and exotic characters, Ugly Americans is the untold, true story that will rock the financial community and redefine an era.

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08:) Zen and the Art of Motorcycle Maintenance by Robert S. Pirsig

A penetrating examination of how we live and how to live better

A narration of a summer motorcycle trip undertaken by a father and his son, Zen and the Art of Motorcycle Maintenance becomes a personal and philosophical odyssey into fundamental questions on how to live. The narrator’s relationship with his son leads to a powerful self-reckoning; the craft of motorcycle maintenance leads to an austerely beautiful process for reconciling science, religion, and humanism. Resonant with the confusions of existence, this classic is a touching and transcendent book of life.

This new edition contains an interview with Pirsig and letters and documents detailing how this extraordinary book came to be.

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09:) The Remains of the Day by Kazuo Ishiguro

This is Kazuo Ishiguro’s profoundly compelling portrait of Stevens, the perfect butler, and of his fading, insular world in post-World War II England. Stevens, at the end of three decades of service at Darlington Hall, spending a day on a country drive, embarks as well on a journey through the past in an effort to reassure himself that he has served humanity by serving the “great gentleman,” Lord Darlington. But lurking in his memory are doubts about the true nature of Lord Darlington’s “greatness,” and much graver doubts about the nature of his own life.

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10:) The Greatest Salesman in the World by Og Mandino

What you are today is not important . . . for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls.

“I will persist until I succeed.

I was not delivered into this world into defeat, nor does failure course in my veins. I am not a sheep waiting to be prodded by my shepherd. I am a lion and I refuse to talk, to walk, to sleep with the sheep.

The slaughterhouse of failure is not my destiny.

I will persist until I succeed.”

—From the ancient scroll marked III in The Greatest Salesman in the World

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11:) The Man in the Gray Flannel Suit by Sloan Wilson and Jonathan Franzen

Universally acclaimed when first published in 1955, The Man in the Gray Flannel Suit captured the mood of a generation. Its title — like Catch-22 and Fahrenheit 451 — has become a part of America’s cultural vocabulary. Tom Rath doesn’t want anything extraordinary out of life: just a decent home, enough money to support his family, and a career that won’t crush his spirit. After returning from World War II, he takes a PR job at a television network. It is inane, dehumanizing work. But when a series of personal crises force him to reexamine his priorities — and take responsibility for his past — he is finally moved to carve out an identity for himself. This is Sloan Wilson’s searing indictment of a society that had just begun to lose touch with its citizens. The Man in the Gray Flannel Suit is a classic of American literature and the basis of the award-winning film starring Gregory Peck. “A consequential novel.” — Saturday Review

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12:) Colourless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami

An instant #1 New York Times Bestseller, Colorless Tsukuru Tazaki and His Years of Pilgrimage is the remarkable story of a young man haunted by a great loss; of dreams and nightmares that have unintended consequences for the world around us; and of a journey into the past that is necessary to mend the present. Here Haruki Murakami—one of the most revered voices in literature today—gives us a story of love, friend­ship, and heartbreak for the ages.

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13:) Atlas Shrugged by Ayn Rand

Atlas Shrugged is a 1957 novel by Ayn Rand. Rand’s fourth and final novel, it was also her longest, and the one she considered to be her magnum opus in the realm of fiction writing. Atlas Shrugged includes elements of science fiction, mystery, and romance, and it contains Rand’s most extensive statement of Objectivism in any of her works of fiction.

The book depicts the dystopian United States in which private businesses suffer under increasingly burdensome laws and regulations. Railroad executive Dagny Taggart and her lover, steel magnate Hank Rearden, struggle against “looters” who want to exploit their productivity. Dagny and Hank discover that a mysterious figure called John Galt is persuading other business leaders to abandon their companies and disappear as a “strike” of productive individuals against the looters. The novel ends with the strikers planning to build a new capitalist society based on Galt’s philosophy of reason and individualism.

The theme of Atlas Shrugged, as Rand described it, is “the role of man’s mind in existence”. The book explores a number of philosophical themes from which Rand would subsequently develop Objectivism. In doing so, it expresses the advocacy of reason, individualism, and capitalism, and depicts what Rand saw to be the failures of governmental coercion.

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14:) Five Temptations of a CEO by Patrick Lencioni

A commemorative edition of the landmark book from Patrick Lencioni When it was published ten years ago, The Five Temptations of a CEO was like no other business book that came before. Highly sought-after management consultant Patrick Lencioni deftly told the tale of a young CEO who, facing his first annual board review, knows he is failing but doesn’t know why. Refreshingly original and utterly compelling, this razor-sharp novelette plus self-assessment (written to be read in one sitting) serves as a timeless and potent reminder that success as a leader can come down to practising a few simple behaviours? behaviours that are painfully difficult for each of us to master. Any executive can learn how to recognize the mistakes that leaders can make and how to avoid them. The lessons of The Five Temptations of a CEO are as relevant today as ever, and this special anniversary edition celebrates ten years of inspiration and enlightenment with a brand new introduction and reflections from Lencioni on the new challenges in business and leadership that have occurred in the past ten years.

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15:) Oh, The Places You’ll Go! By Dr Seuss

From soaring to high heights and seeing great sights to being left in a Lurch on a prickle-ly perch, Dr Seuss addresses life’s ups and downs with his trademark humorous verse and illustrations, while encouraging readers to find the success that lies within. In a starred review, Booklist notes, “Seuss’s message is simple but never sappy: life may be a ‘Great Balancing Act,’ but through it all ‘There’s fun to be done.’” A perennial favourite and a perfect gift for anyone starting a new phase in their life!

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16:) The Richest Man in Babylon by George S. Clason

“As a young man, I came across George S. Clason’s classic 1926 book The Richest Man in Babylon, which offered commonsense financial advice told through ancient parables. I recommend it to everyone.” –Tony Robbins, in Money: Master the Game

The ancient Babylonians were the first people to discover the universal laws of prosperity. In The Richest Man in Babylon, George S. Clason reveals their secrets for creating, growing, and retaining wealth.

Through these entertaining tales of merchants, tradesmen, and herdsmen, you’ll learn how to save more out what you earn, get out of debt, put your money to work, attract good luck, choose wise investments, and safeguard a lasting fortune.

A condensed version of this book is also available: The Richest Man in Babylon–Six Laws of Wealth by Charles Conrad.

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16 Books Bill Gates Thinks Everyone Should Read

In this Article, We Are going to address 16 Books Bill Gates Recommend For you to Read

For those who don’t Know Who is Bill Gates, well William Henry Gates III (born October 28, 1955) is an American business magnate, software developer, investor, and philanthropist. He is best known as the co-founder of Microsoft Corporation. During his career at Microsoft, Gates held the positions of chairman, chief executive officer (CEO), president and chief software architect, while also being the largest individual shareholder until May 2014. He is one of the best-known entrepreneurs and pioneers of the microcomputer revolution of the 1970s and 1980s.

1:) Life is What You Make It by Peter Buffett

From composer, musician, and philanthropist Peter Buffett comes a warm, wise, and inspirational book that asks, Which will you choose: the path of least resistance or the path of potentially greatest satisfaction?

You may think that with the last name like his, Buffett has enjoyed a life of endless privilege. But the son of billionaire investor Warren Buffett says that the only real inheritance handed down from his parents was a philosophy: Forge your own path in life. It is a creed that has allowed him to follow his own passions, establish his own identity, and reap his own successes.

In Life Is What You Make It, Buffett expounds on the strong set of values given to him by his trusting and broadminded mother, his industrious and talented father, and the many life teachers he has met along the way.

Today’s society, Buffett posits, has begun to replace a work ethic, relishing what you do, with a wealth ethic, honouring the payoff instead of the process. We confuse privilege with material accumulation, the character with external validation. Yet, by focusing more on substance and less on reward, we can open doors of opportunity and strive toward a greater sense of fulfilment. In clear and concise terms, Buffett reveals a great truth: Life is random, neither fair nor unfair.

From there it becomes easy to recognize the equal dignity and value of every human life—our circumstances may vary but our essences do not. We see that our journey in life rarely follows a straight line but is often met with false starts, crises, and blunders. How we push through and persevere in these challenging moments is where we begin to create the life of our dreams—from discovering our vocations to living out our bliss to giving back to others.

Personal and revealing, instructive and intuitive, Life Is What You Make It is about transcending your circumstances, taking up the reins of your destiny, and living your life to the fullest.

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2:) Where Good Ideas Come From by Steven Johnson

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?

With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Beginning with Charles Darwin’s first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyper-productivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.

Most exhilarating is Johnson’s conclusion that with today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow’s great ideas.

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3:) Moonwalking with Einstein by Joshua Foer

Foer’s unlikely journey from chronically forgetful science journalist to U.S. Memory Champion frames a revelatory exploration of the vast, hidden impact of memory on every aspect of our lives.

On average, people squander forty days annually compensating for things they’ve forgotten. Joshua Foer used to be one of those people. But after a year of memory training, he found himself in the finals of the U.S. Memory Championship. Even more important, Foer found a vital truth we too often forget: In every way that matters, we are the sum of our memories.

Moonwalking with Einstein draws on cutting-edge research, surprising cultural history of memory, and venerable tricks of the mentalist’s trade to transform our understanding of human remembering. Under the tutelage of top “mental athletes,” he learns ancient techniques once employed by Cicero to memorize his speeches and by Medieval scholars to memorize entire books. Using methods that have been largely forgotten, Foer discovers that we can all dramatically improve our memories.

Immersing himself obsessively in a quirky subculture of competitive memorizers, Foer learns to apply techniques that call on imagination as much as determination-showing that memorization can be anything but rote. From the PAO system, which converts numbers into lurid images, to the memory palace, in which memories are stored in the rooms of imaginary structures, Foer’s experience shows that the World Memory Championships are less a test of memory than of perseverance and creativity.

Foer takes his enquiry well beyond the arena of mental athletes-across the country and deep into his own mind. In San Diego, he meets an affable old man with one of the most severe cases of amnesia on record, where he learns that memory is at once more elusive and more reliable than we might think. In Salt Lake City, he swaps secrets with a savant who claims to have memorized more than nine thousand books. At a high school in the South Bronx, he finds a history teacher using twenty- five-hundred-year-old memory techniques to give his students an edge in the state Regents exam.

At a time when electronic devices have all but rendered our individual memories obsolete, Foer’s bid to resurrect the forgotten art of remembering becomes an urgent quest. Moonwalking with Einstein brings Joshua Foer to the apex of the U.S. Memory Championship and readers to a profound appreciation of a gift we all possess but that too often slips our minds.

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Get One Audio Book For Free at booktoreads.com/Freeaudiobook

4:) Tap Dancing to Work by Carol Loomis

Warren Buffett built Berkshire Hathaway into something remarkable— and Fortune journalist Carol Loomis had a front-row seat for it all. 

When Carol Loomis first mentioned a little-known Omaha hedge fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor—nor that she and Buffett would quickly become close personal friends. As Buf­fett’s fortune and reputation grew over time, Loomis used her unique insight into Buffett’s thinking to chronicle his work for Fortune, writ­ing and proposing scores of stories that tracked his many accomplishments—and also his occa­sional mistakes.

Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major arti­cle that supplies the context and her own informed point of view. Readers will gain fresh insights into Buffett’s investment strategies and his thinking on management, philanthropy, public policy, and even parenting. Some of the highlights include:

  • The 1966 A. W. Jones story in which Fortune first mentioned Buffett.
  • The first piece Buffett wrote for the magazine, 1977’s “How Inflation Swindles the Equity Investor.”
  • Andrew Tobias’s 1983 article “Letters from Chairman Buffett,” the first review of his Berk­shire Hathaway shareholder letters.
  • Buffett’s stunningly prescient 2003 piece about derivatives, “Avoiding a Mega-Catastrophe.”
  • His unconventional thoughts on inheritance and philanthropy, including his intention to leave his kids “enough money so they would feel they could do anything, but not so much that they could do nothing.”
  • Bill Gates’s 1996 article describing his early impressions of Buffett as they struck up their close friendship.

Scores of Buffett books have been written, but none can claim this work’s combination of trust between two friends, the writer’s deep under­standing of Buffett’s world, and a very long-term perspective.

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5:) Making the Modern World by Vaclav Smil

How much further should the affluent world push its material consumption? Does relative dematerialization lead to an absolute decline in demand for materials? These and many other questions are discussed and answered in Making the Modern World: Materials and Dematerialization.

Over the course of time, the modern world has become dependent on unprecedented flows of materials. Now even the most efficient production processes and the highest practical rates of recycling may not be enough to result in dematerialization rates that would be high enough to negate the rising demand for materials generated by continuing population growth and rising standards of living. This book explores the costs of this dependence and the potential for substantial dematerialization of modern economies.

Making the Modern World: Materials and Dematerialization consider the principal materials used throughout history, from wood and stone, through to metals, alloys, plastics and silicon, describing their extraction and production as well as their dominant applications. The evolving productivities of material extraction, processing, synthesis, finishing and distribution, and the energy costs and environmental impact of rising material consumption are examined in detail. The book concludes with an outlook for the future, discussing the prospects for dematerialization and potential constrains on materials.

This interdisciplinary text provides useful perspectives for readers with backgrounds including resource economics, environmental studies, energy analysis, mineral geology, industrial organization, manufacturing and material science.

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6:) The Sixth Extinction by Elizabeth Kolbert

A major book about the future of the world, blending intellectual and natural history and field reporting into a powerful account of the mass extinction unfolding before our eyes

Over the last half-billion years, there have been Five mass extinctions, when the diversity of life on earth suddenly and dramatically contracted. Scientists around the world are currently monitoring the sixth extinction, predicted to be the most devastating extinction event since the asteroid impact that wiped out the dinosaurs. This time around, the cataclysm is us. In prose that is at once frank, entertaining, and deeply informed, New Yorker writer Elizabeth Kolbert tells us why and how human beings have altered life on the planet in a way no species has before. Interweaving research in half a dozen disciplines, descriptions of the fascinating species that have already been lost, and the history of extinction as a concept, Kolbert provides a moving and comprehensive account of the disappearances occurring before our very eyes. She shows that the sixth extinction is likely to be mankind’s most lasting legacy, compelling us to rethink the fundamental question of what it means to be human.

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7:) The Man Who Fed the World by Leon Hesser

Dr Norman Borlaug, one of the world’s greatest heroes, is the most highly-decorated individual of our time. He is credited with saving over a billion people from Starvation. Dr Borlaug is only one of five people in history to win the Nobel Peace Prize, the Presidential Medal of Freedom and the Congressional Gold Medal. In addition, Dr Borlaug received the Padma Vibhushan, the highest civilian award the government of India can present to a non-citizen. Winner USA Book News Best Biography of the Year. Winner American Farm Bureau Foundation of Agriculture Best Book of the Year award. Winner Florida Publishers Association Best Book Award. Winner Florida Writers Association Royal Palm Literary Award.

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8:)‘The Rosie Project: A Novel’ by Graeme Simsion

An international sensation, this hilarious, feel-good novel is narrated by an oddly charming and socially challenged genetics professor on an unusual quest: to find out if he is capable of true love.

THE ART OF LOVE IS NEVER A SCIENCE

MEET DON TILLMAN, a brilliant yet socially challenged professor of genetics, who’s decided it’s time he found a wife. And so, in the orderly, evidence-based manner with which Don approaches all things, he designs the Wife Project to find his perfect partner: a sixteen-page, scientifically valid survey to filter out the drinkers, the smokers, the late arrivers.

Rosie Jarman is all these things. She also is strangely beguiling, fiery, and intelligent. And while Don quickly disqualifies her as a candidate for the Wife Project, as a DNA expert Don is particularly suited to help Rosie on her own quest: identifying her biological father. When an unlikely relationship develops as they collaborate on the Father Project, Don is forced to confront the spontaneous whirlwind that is Rosie—and the realization that, despite your best scientific efforts, you don’t find love, it finds you.

Arrestingly endearing and entirely unconventional, Graeme Simsion’s distinctive debut will resonate with anyone who has ever tenaciously gone after life or love in the face of great challenges. The Rosie Project is a rare find: a book that restores our optimism in the power of human connection.

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9:) The Great Gatsby by F. Scott Fitzgerald

A true classic of twentieth-century literature, this edition has been updated by Fitzgerald scholar James L.W. West III to include the author’s final revisions and features a note on the composition and text, a personal foreword by Fitzgerald’s granddaughter, Eleanor Lanahan—and a new introduction by two-time National Book Award winner Jesmyn Ward.

The Great Gatsby, F. Scott Fitzgerald’s third book stands as the supreme achievement of his career. First published in 1925, this quintessential novel of the Jazz Age has been acclaimed by generations of readers. The story of the mysteriously wealthy Jay Gatsby and his love for the beautiful Daisy Buchanan, of lavish parties on Long Island at a time when The New York Times noted “gin was the national drink and sex the national obsession,” it is an exquisitely crafted tale of America in the 1920s.

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10:)“Business Adventures: Twelve Classic Tales from the World of Wall Street,” John Brooks

Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.

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11:) How to Lie With Statistics by Darrell Huff

Darrell Huff’s celebrated classic How to Lie With Statistics is a straightforward and engaging guide to understanding the manipulation and misrepresentation of information that could be lurking behind every graph, chart, and infographic. Originally published in 1954, it remains as relevant and necessary as ever in our digital world, where information is king – and as easy to distort and manipulate as it is to access.

A precursor to modern popular science books like Steven D. Levitt’s Freakonomics and Malcolm Gladwell’s Outliers, Huff runs the gamut of every popularly used type of statistic; probes such things as the sample study, the tabulation method, the interview technique, and the way the results are derived from the figures; and points up the countless number of dodges that are used to full rather than to inform. Critically acclaimed by media outlets like The New York Times and The Wall Street Journal and recommended by Bill Gates as a perfect beach listen, How to Lie With Statistics stands as the go-to book for understanding the use of statistics by teachers.

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12:) Sapiens: A Brief History of Humankind by Yuval Noah Harari

A Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg

From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.”

One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us?

Most books about the history of humanity pursue either a historical or a biological approach, but Dr Yuval Noah Harari breaks the mould with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas.

Dr Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us but also ourselves. Where is this leading us, and what do we want to become?

Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.

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13:) Outliers by Malcolm Gladwell